This is a presentation about my personal brand. In my project and portfolio class we had to do a powerpoint presentation giving key information about my personal brand. This presentation is very important because it tells you every detail about my personal brand. This is a very important project because it has to be used in my personal portfolio website. I took my time and used a lot of information from me and my industry.
2. Hey I am Cortney Oakman. Born in St. Louis
Missouri thing has not always come easy to me,
but through my strong determination I have
never stop believing in myself or never given. My
life has been so complete studying and falling I
love with sports. In my opinion I was put on this
earth to be around and give my true honest
opinion on sports based on the facts. I plan one
day to have my own podcast where I discuss the
sports of my choosing. I also plan to be a
baseball coach. Teaching baseball is something
I am very passionate about. I am also
passionate about debating different sports and
getting my opinion out there so people can hear
how I think and know what Cortney Oakman is
all about.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Sports television personality
• Baseball Head Coach
• Sports Broadcaster
Lover – As a lover I am one who
cares about what I’m giving my
audience. Through my commitment
to give my fans knowledge of
different sports. Hopefully they can
feel my passion and how much I
love to talk and breakdown different
sports topics.
[Sports Broadcaster] for [Sports Industry]
Picture Relevant
to Your Industry
Goes Here
This Photo by Unknown Au
licensed under CC
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Shawn Ernst
Outreach Plan:
• I will have a presentation of what my brand is offering.
• I will communicate with him through messenger.
• I will connect with him by the end of the week.
IMG_130
5.JPG
[Team Meamber] at [MPS]
Mark Huey
Outreach Plan:
• I will have a layout of all of my ideas for my podcast.
• I will setup a meeting and meet him somewhere to talk
to him about.
• In a week or 2
IMG_130
6.JPG
PROFILE
PICTURE
[Retired Manager] at
[Hussman]
Hans Loumm Outreach Plan:
• I will have an idea of what of sports networks I would
like to apply for.
• I will talk to him on the phone or through text.
• The next few days
PROFILE
PICTURE [Manager] at [SSM]
5. GOALS
Short Term: (2024) I want to at least be coaching
baseball for any age group that has an open
position for me.
Mid Term: (between 2023 and 2024) I want to have my
sports podcast launched and of the ground. At leasr
recording 2-3 episodes a week and giving viewers
content to watch and listen to.
Long Term: (2024 -) I want to be in a position where I
am applying for a sports television spot with ESPN, Fox
Sports, or Bally Sports.
7. I help ___the audience_ do ___creative
sports thinking____ by _givng the
facts______.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Team Lead at General Motors
Education:
• Electricity Electronics certificate, Clyde
C. Miller Career Academy
• Dan Patrick Sports Broadcasting, B.S., Full Sail University (Currently attending)
Awards:
• UAW regional rep award
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Stephen A. Smith
Industry Experience:
• 30+ years
Education:
• Winston Salem State University
• Fashion Institute of Technology
• Thomas Edison Career and Technical education high
school
• Johnson and Wales University
Leadership Experience:
• Lead analyst on First Take on ESPN
• Stephen A. Smith show
Skills and Proficiencies:
• Writer- X endorsements – Sausage Company Oberto
• Tenacity -none
• Speaking -none
Cortney Oakman
Overall Online Presence:
• Has more than 50 connections, has a banner image,
Yes has a head shot, is active on social media, and his
Linkdln is customized.
• Grade: Superior, 100 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 0 years
Education:
Full Sail University
Jefferson College
Clyde C. Miller Career Academy
Leadership Experience:
• Team Lead at General Motors
Skills and Proficiencies:
• Creativity– 0 endorsements
• Leader– 0 endorsements
• Communication– 0 endorsements
Overall Online Presence:
• 2 connections, No banner image, No head shot, is
active on social media, Linkdln is not customized.
• Grade: Poor, 20 out of 100
10. COMPETITION
Jake Adams
• Reporter and Anchor
• Media operations technician
Cortney Oakman
HEADSHOT
Industry Experience:
• 30+ years
Education:
• Full Sail University
• Luther College
Skills and Proficiencies:
• Grammar Foundation
• Information Literacy
Overall Online Presence:
• He has a few connections, He has a banner image, he
has a head shot, he is active on social media, his
Linkdln profile is not customized
• Grade: Poor, Average, or Superior?, 100 out of 100
Industry Experience:
• 0 years
Education:
• Full Sail University
• Jefferson College
• Clyde C. Miller Career Academy
Leadership Experience:
• Team Lead at General Motors
Skills and Proficiencies:
• Creativity – 0 endorsements
• Leader – 0 endorsements
• Communication – 0 endorsements
Overall Online Presence:
• 2 connections, No banner image, No head shot, Is
active on social media, Linkdln is not customized.
• Grade: Poor, 20 out of 100
Noteworthy Experience:
11. BRAND POSITION
For [our viewers] who [are interested in sports
shows], I provide [KNOWLEDGE AND FACTS]
because [OUR COMPETITORS HAVE A WAY
OF DOING IT AND THEN I HAVE MY WAY OF
DOING IT.]
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sportel Miami
‣ May 9-10 2023, Miami
• The future of sports Broadcasting summit
‣ March 8- 9, online
Sports Pro OTT Summit
November 28-30, 2023, Madrid
Digital Marketing
• Primary Content: The type of content I will create online will
be sports based.
• Primary Tools: I will use facebook, twitter, youtube, and
linkdln
• Website: I will use it to show how different me and my brand
is amongst other competitors
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
The type of mentor I’m seeking as I go into my career
path is someone who is successful with Networking.
Also, someone who is in the sports media world
already.
Formal Education
• Bachelors of science in sports broadcasting, Full Sail
University , 2024
Technical Skills
• Computer skills
• Analytics
Soft Skills
• Communication
• Leadership
• Teamwork
• Creativity
14. YOUR NAME
You know [sports]? Well, what I do is [breakdown different sports]. In fact, [I
give you the facts].
Picture of You
Goes Here
15. REFERENCES
Wikipedia, (2013). Stephen A. Smith biography. Wikipedia,
https://en.wikipedia.org/wiki/Stephen_A._Smith
News bridge content team. ( January 2023) Top 10 sports
media Technology trade shows & conferences to attend in
2023. Newsbridge, https://www.newsbridge.io./blog/top-sports-
trade-shows-2023
Frank Deford (March 29,1971). An L.A. sports broadcaster is
giving the networks a run for their adjectives. Sports illustrated,
https://vault.si.com/vault/1971/03/29/an-la-sports-broadcaster-
is-giving-the-networks-a-run-for-their-adjectives.
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
