2. Hello everyone my name is Sean Haney, I am
26 married and a father of 3. I am a Army
Veteran and currently going to school for
Sports Broadcasting. I was born and raised in
California and played sports from middle school
to high school. I had some scholarship offers in
high school but turned them down to serve my
country. I am a family man and love hanging out
with my wife and kids doing new things all the
time.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Broadcast Announcers and Radio
disc jockey
• Media Programming Directors
• News Analysts, reporters and
journalists
BRAND ARCHETYPE - How I go
about my work is what makes me
different from everyone else. When I
set my mind to a target I will achieve
it and nothing will stop me from
achieving that goal. I am very strong
willed, over achieving and I am a
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• Apply for job and submit fully detailed resume.
• Explain one method or mode of communication you will
The best method or mode of communication to contact
a job would either be in person or phone call.
• I will follow up with Amy once a day.
PROFILE
PICTURE
[SR Recruiter] at [ESPN]
Gene White
Outreach Plan:
• I will make sure that I am ready for an interview at any
moment.
• I always like to go in person or call to make contact
after submitting for a job.
• When it comes to jobs I will always follow up at least
once a day.
PROFILE
PICTURE
[
Director and Talent
Acquisition] at [FOX Sports]
Michael Farrar Outreach Plan:
• Submit a job application and resume.
• Like always either in person or over the phone.
• I will follow up once a day until the position is filled.
PROFILE
PICTURE [Director and Talent
Acquisition] at [NBC Sports]
5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Specific goal you want to achieve in short term.
‣ I want to apply for multiple sports broadcasting
jobs and hopefully get hired on in Boston.
Mid Term: (YEAR)
• Specific goal you want to achieve in mid term.
‣ I want to broadcast or report on New England
Patriots games and the Super Bowl
Long Term: (YEAR)
• Specific goal you want to achieve in long term.
‣ I want to have my own sports broadcasting
show.
7. I help everyone do what they can by helping
them achieve their goals.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Army, Team leader. Supervised and
helped soldiers who were below me.
Education:
• Sports Broadcasting, Full sail University
• SportsBroadcasting, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• I held multiple leadership roles while in
the army such as: team leader,
supervisor, and task manager.
Picture Relevant
to Your Industry
Goes Here
9. BRAND POSITION
For [Sports fanatics] who [are in love with
football], I provide [OVER THE EDGE
ENTHUSIASM, ACTUAL LOVE FOR THE
SPORT] because [I BELIEVE THAT EVEN IF
YOU ARE WATCHING THE GAME THRU A TV
YOU SHOULD HAVE THE EXPERIENCE AS IF
YOU ARE ACTUALLY THERE.]
“NICKNAME?”
10. NETWORKING &
MARKETING
Industry Events & Organizations
• American Sportscasting Association
‣ New York, New York
• National Sports Media Association
‣ Salem, North Carolina
• Football Writers Association of America
Digital Marketing
• Primary Content: The type of content I will be creating will be
sports related.
• Primary Tools: WI will use all forms of social media to
promote my brand at least once a day to get the message
across to everyone I'm able to.
• Website: I'll use my digital portfolio site more often and refer
to other people to expand my brand.
Picture of You
Goes Here
11. Sean Haney
You know [what your problem is about sports announcing]? Well, what I do
is [start announcing for you ]. In fact, [I have gained networks more attention
by being on air doing my style of broadcasting].
Picture of You
Goes Here
12. REFERENCES
0 Sports%20broadcasting jobs in
Texas, United States. (n.d.).
Www.linkedin.com. Retrieved March 7,
2022, from
https://www.linkedin.com/jobs/search/?
currentJobId=2918268751&geoId=102
748797&keywords=sports%20broadca
sting
Quick Search. (n.d.).
Www.onetonline.org. Retrieved March
7, 2022, from
https://www.onetonline.org/find/quick?s
=sports+broadcast
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
