Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media Marketing eRotary  Isabella Schneider-Hidalgo
What is social media? <ul><li>Social media started a long time ago, when markets were conversation places </li></ul>05.04....
Social Media tools 05.04.2011 Social Media Marketing <ul><li>Blogs </li></ul><ul><li>Online chats </li></ul><ul><li>Social...
Why should we care? <ul><li>Wikipedia has around 18 million articles </li></ul><ul><li>120 mln videos on youtube, 200,000 ...
Changing media landscape 05.04.2011 Social Media Marketing ONE-TO-MANY Mass media ONE-TO-FEW Segmented media ONE-TO-ONE Pe...
Example: Social media campaigns in politics 05.04.2011 Social Media Marketing Use different mediums to touch your customer...
Example: Social media as a sales measure 05.04.2011 Social Media Marketing <ul><li>Telekom wants to win new customers and ...
Why should we care? <ul><li>The new communication model is a dialogue </li></ul><ul><li>Transparent inclusive authentic vi...
Example: Social media with luxury goods 05.04.2011 Social Media Marketing <ul><li>Let them talk about you – Create empathy...
Why should we care? <ul><li>34% post opinions about products and brands on their blog </li></ul><ul><li>36% think more pos...
Hear the needs and ideas of your customers 05.04.2011 Social Media Marketing Create empathy, understanding and openness
Engaging customers with social media campaigns 05.04.2011 Social Media Marketing Win prizes with Dunkin Donuts Dunkin Donu...
Why should we care? <ul><li>Tomorrow‘s consumers are today‘s digital natives </li></ul><ul><li>Millennials spend more than...
Social media campagins in charity 05.04.2011 Social Media Marketing <ul><li>Socialvibe: Bring corporate sponsors and user ...
Social media campagins in charity 05.04.2011 Social Media Marketing <ul><li>Ripple.org </li></ul>Ripple is a way of donati...
Our social network 05.04.2011 Social Media Marketing
Upcoming SlideShare
Loading in …5
×

Social Media

981 views

Published on

Presentation of Isabella Hidalgo on Rotary eClub Berlin Global on Tue 12 April 2011 at Radissson Blu Hotel, Berlin, Germany.

Published in: Education
  • Be the first to comment

Social Media

  1. 1. Social Media Marketing eRotary Isabella Schneider-Hidalgo
  2. 2. What is social media? <ul><li>Social media started a long time ago, when markets were conversation places </li></ul>05.04.2011 Social Media Marketing „ Social media is people having conversations online“ Social Media is a conversation supported by online tools Before Now
  3. 3. Social Media tools 05.04.2011 Social Media Marketing <ul><li>Blogs </li></ul><ul><li>Online chats </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Video sharing </li></ul><ul><li>Podcasts </li></ul><ul><li>RSS </li></ul><ul><li>Wikis </li></ul><ul><li>Virtual wolds </li></ul>
  4. 4. Why should we care? <ul><li>Wikipedia has around 18 million articles </li></ul><ul><li>120 mln videos on youtube, 200,000 videos uploaded each day </li></ul><ul><li>More than 200 mln blogs </li></ul><ul><li>73% of active online users read or have a blog </li></ul><ul><li>More than half of active internet users have joined a social network </li></ul><ul><li>55% have uploaded photos </li></ul><ul><li>83% have watched video clips </li></ul>05.04.2011 Social Media Marketing Social Networks are one of the most popular and fastest growing sites on the net „ It‘s a fundamental shift in the way we communicate“
  5. 5. Changing media landscape 05.04.2011 Social Media Marketing ONE-TO-MANY Mass media ONE-TO-FEW Segmented media ONE-TO-ONE Personal media MANY-TO-MANY Social media Mainstream media Niche media My media We, the media Consumer control & engagement
  6. 6. Example: Social media campaigns in politics 05.04.2011 Social Media Marketing Use different mediums to touch your customers <ul><li>Obamas social media campaign </li></ul><ul><li>Obama hired Chris Hughes, the co-founder of Facebook to set up his social media presence during the election campaign </li></ul><ul><li>- 18 mln fans so far </li></ul>
  7. 7. Example: Social media as a sales measure 05.04.2011 Social Media Marketing <ul><li>Telekom wants to win new customers and fans for it facebook page </li></ul>Telecom Germany is selling iPhone 4 for half of price to the first 4.000 facebook fans, which are interested in closing a contract with Telecom.
  8. 8. Why should we care? <ul><li>The new communication model is a dialogue </li></ul><ul><li>Transparent inclusive authentic vibrant consumer-driven </li></ul><ul><li>And it is not controlled, organized, exclusive, product-driven, „on message“ </li></ul><ul><li>„ content is the new democracy and we the people, are ensuring that our voices are heard“ </li></ul>05.04.2011 Social Media Marketing 78% of people trust the recommendation of other consumers
  9. 9. Example: Social media with luxury goods 05.04.2011 Social Media Marketing <ul><li>Let them talk about you – Create empathy, understanding and openness </li></ul><ul><li>Use different mediums to touch your customer </li></ul><ul><li>Burberrys successful social media campaign </li></ul><ul><li>„ The Art of the trench“ </li></ul><ul><li>7.5 mln views into the fanpage </li></ul><ul><li>store sales increased by 10% after the campaign </li></ul>
  10. 10. Why should we care? <ul><li>34% post opinions about products and brands on their blog </li></ul><ul><li>36% think more positively about companies that have blogs </li></ul><ul><li>32% trust bloggers‘ opinions on products & services </li></ul>05.04.2011 Social Media Marketing People are talking about your brand. Right now.
  11. 11. Hear the needs and ideas of your customers 05.04.2011 Social Media Marketing Create empathy, understanding and openness
  12. 12. Engaging customers with social media campaigns 05.04.2011 Social Media Marketing Win prizes with Dunkin Donuts Dunkin Donut campaign „Keep it coolatta“ in different mediums.
  13. 13. Why should we care? <ul><li>Tomorrow‘s consumers are today‘s digital natives </li></ul><ul><li>Millennials spend more than 16 hours / week online </li></ul><ul><li>96% of them have joined a social network </li></ul><ul><li>They have an average of 53 online friends </li></ul><ul><li>And they do not care about ads. They care what their friends think </li></ul>05.04.2011 Social Media Marketing Social media „is only going to become more pervasive and as such, become a critical factor in the success or failure of any business“ Source: Brian Solis, Social Media Manifesto
  14. 14. Social media campagins in charity 05.04.2011 Social Media Marketing <ul><li>Socialvibe: Bring corporate sponsors and user together </li></ul>A link between your social network and your socialvibe.com account Social Vibe utilizes corporate sponsors, who donate money to your chosen charity recipient based upon the number of points that you generate daily on their site.
  15. 15. Social media campagins in charity 05.04.2011 Social Media Marketing <ul><li>Ripple.org </li></ul>Ripple is a way of donating money, without using own money. It allows users to click on an advertisement, and then donates the proceeds from the advertisement to one of four charities
  16. 16. Our social network 05.04.2011 Social Media Marketing

×