Facebook Training Rd2

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4LaborUnions PowerPoint second presentation on Facebook. Focus on Facebook applications and advertising.

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Facebook Training Rd2

  1. 1. Facebook<br />Training: Round 2 <br />
  2. 2. Facebook Facts:<br />#1 Social Networking site - over 350 million users <br />Fastest growing demographic - 35 years + <br />Average user has 130 friends on the site <br />More than 45 million status updates each day <br />More than 10 million users become fans of Pages each day<br />Facebook Connect now makes it easy to integrate into any site<br />
  3. 3. Social Media News Sites<br />http://mashable.com/<br />http://www.powered.com/<br />http://www.marketingprofs.com/<br />http://www.smartbrief.com/iab/ - sign up for free daily updates<br />http://www.imediaconnection.com/ - sign up for free daily updates<br />
  4. 4. Facebook Applications<br />What is a Facebook application? <br />It is a platform for developers which provides a framework to interact with the core facebook features<br />Examples of applications:<br />Alerts, Business, Chat, Classified, Dating, Education, Events, Fashion, File Sharing, Food and Drink, Gaming, Just for Fun, Messaging, Mobile, Money, Music, Photo, Politics, Sports, Travel, Utility, Video, iPhone<br />The FacebookiPhone app has 19,652,145 monthly users!!<br />
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  8. 8. Companies that create custom apps<br />Facebook - http://developers.facebook.com/ - technical expertise required (do it yourself)<br />Integrate Facebook into your site using Connect<br />Build Facebook-enabled iPhone apps<br />Create an application that runs inside Facebook<br />Involver - http://www.involver.com/ - offer both free and paid apps<br />Union Plus uses Involver’s FREE Twitter app<br />Facebookster - http://www.facebookster.com/ - high end paid apps<br />
  9. 9. Cheddr Media<br />http://www.cheddrmedia.com/<br />A platform for social media apps and community-driven promotions. <br />Helps drive customer engagement with interactive widgets and microsites. <br />Provide customization, hosting, and optimization.<br />Focus is on Twitter applications and contests <br />Successes promoting Union Plus contests on our Facebook page and driving traffic to customized contest widgets. <br />Very cost effective contest platform compared to competitors.<br />
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  11. 11. Facebook Advertising <br />Facebook advertising allows you to reach and connect with your target audience<br />Setup is similar to Google’s PPC advertising <br />You can promote your Facebook Fan page, website, contest, campaign, etc. <br />Track progress with real-time reporting<br />Number of impressions and click through rates<br />Gain insight about who’s clicking on your ad<br />Age, gender, location<br />MySpace now provides “HyperTargeting” that targets individual’s interests<br />
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  13. 13. Advanced Customization <br />Create completely customized pages<br />SEIU’s landing page can collect visitor data <br />
  14. 14. Facebook.com/unionplus<br />Twitter.com/unionplus<br />

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