furniture

1. SALESFORCE MANAGEMENT

2. Introduction to Smart-Furniture
 http://www.youtube.com/watch?v=0wmp
EobdDRs&feature=youtu.be

3. Product - Smart-Furniture
 Foldable furniture
 Easy maintenance
 Convenient
 Occupies less space
 http://www.youtube.com/watch?v=kXBUqd
e8m9c

4. Target market
 Country : India
Mainly Metropolitan cities
Mumbai, Delhi, Bangalore & Chennai
 High income group population to be
targeted residing in condominiums

5. Target market
Cities Total population Number of
Condominiums
Mumbai 12 million approx 420000 approx
Delhi 16 million approx 400000 approx
Bangalore 8 million approx 200000 approx
Chennai 4 million approx 180000 approx

6. SWOT analysis
 Strengths
Exclusive to India
Easy maintenance
Large population to target
Customized segment
Limited competition

7. SWOT analysis
 Weaknesses
Unfamiliar product/concept
Huge initial investment

8. SWOT analysis
 Opportunities
Growing economy
First mover advantage
Huge market to cater
Low cost of production
Expansion to other cities in future

9. SWOT analysis
 Threats
New entrance of substitutes

10. Porter’s Five Forces

11. Sales process
 Assembling plant : Mumbai
 One showroom each in the four
metropolitan cities
 Contact high end interior designers and
architects
 Standardized furniture as well as
customized furniture as per the customers
needs

12. Advertising plan
 Magazines
 Television
 Billboards in major cities
 Point of purchase display
 Collaboration with architects and
developers

13. Budget
 Based on estimated 1.2 Million
apartments and condos in 4 metro cities
 Targeting 10% of population which is
approx 120,000
 Apartment with average sales of $2000
in each Apartment.

14. Estimated budget
Expenditure In millions Income In millions
Cost of goods sold $ 180.00 Sales $ 240.00
Gross profit $ 60.00
Adm. Expense $ 2.40
Advertising expense $ 9.60
Selling & dist. Exp $ 7.20
NPBT $ 40.80
NPAT $ 30.60
TOTAL $ 240.00 TOTAL $ 240.00

15. Success factor
 Innovative
 Need for the product in the market
 Response and increasing demands from
the customers
 Collaborations with well established and
high end architects