Sourav Chatterjee

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marketing brand management branding customers perception research methodology lighting products consumer behavior brand image perception social media strategy social media marketing market analysis philips lighting philips lighting marketing communication

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Brand Management of Philips Lighting

4 years ago • 37 Views

Consumer behavior- Customers' perception towards buying lighting products

4 years ago • 38 Views

marketing brand management branding customers perception research methodology lighting products consumer behavior brand image perception social media strategy social media marketing market analysis philips lighting philips lighting marketing communication

Sourav Chatterjee

Presentations

Brand Management of Philips Lighting

Consumer behavior- Customers' perception towards buying lighting products