Fashion & Design Channel (Live iDTV) - Lifestyle and ecommerce TV - 1 fashion serial and 4 fashion shows
Achieve 51.232 hits a day and 18.7m hits a year per area producing 1 ongoing serial and 4 themed shows per week processing 491 purchases and bookings per day and location integrating lifestyle and ecommerce TV channels Internet TVA tour of business plan features
(Content shown is figurative)Live Webcasting eL ePay eB
Channel Users-viewers, Content and Locations 3m to 15m users Worldwide 1m to 6m users in Asia & Africa 1.8m to 8m users in Europe & America 200.000 to 1m users in UK & Spain
Channel Users-viewers Occupation students and professionals User level social media and internet savvy Access from home, mobile phones and work Activity use entertainment and marketing User type consumers and businesses
Channel Content Live Shows and Events Live Fashion and Designers Live Users and Social Media Live Club and Social Games
Channel Content In-house programmed feeding system. Users content, video and home media productions. Business customers content and media productions. Fashion and design low-cost media productions.
Channel Content In-house programmed feeding system: Video/Live feeding and RSS from sites, channels, youtube, etc. Users shared content: Content, video and home-made media productions. (In-house and users home production)
Channel Content Business customers low-cost media productions: In-house marketing productions. Live events streaming. Real-time shows production. Live iDTV low-cost media productions: PR and publicity for business customers. Live events streaming and video shows. Ongoing serial programs and shows. Realityshows focused on lifestyle activities. (Reality shows focused on lifestyle and business activities)
Live serials and shows worldwide, mainly promoting brands Live shows from fashion gurus Live shows from best designers Live fashion weeks worldwide Live shows at best showrooms
Live serials and shows worldwide, mainly promoting brands Live shows from fashion gurusShow Description:A portrait of differentiated fashion trends presented byfashion gurus (models, designers, journalists, etc). Goingthrough the time to the present, profiling trends origin,formation, scope, impact, influence and contribution.
Live serials and shows worldwide, mainly promoting brands Live shows from best designersShow Description:Profiling of designers (established and new ones) focusing ondifferent styles and regions. A view of fashion designers in theworld from vintage to nowadays by episodes including catwalkspromoting new designers, models, fashion professionals andfirms (partnering agencies and freelancers).
Live serials and shows worldwide, mainly promoting brands Live fashion weeks worldwideShow Description:Exclusives, follow ups and insights into the fashion weeksshows, back-stages and preparation (organization) of all themost important fashion weeks in the world. Chronologicallycoinciding with the closest fashion week events webcasting liveand doing interviews (shows focused on fashion weeks).
Live serials and shows worldwide, mainly promoting brands Live shows at best showroomsShow Description:Live shows at selected showrooms organizing live events forseasonal presentations, PR and promotions. Including in-house designers hosting, catwalks, samples distribution andinteractive social games focused on fashion sales promos.
Live serials and shows worldwide, mainly promoting brands Live serial introducing highlights of the 4 fashion showsShow Description:An introduction of the 4 fashion shows focused onexhibitions, works and highlights of trends, designers,weeks and showrooms shows. Exploring geographicalareas, cultures and styles including industry situation andrealities.
Channel Locations Starting-Up: London and Madrid Growth: Berlin, Paris, Milan, NY, LA, Miami, Buenos Aires, Sao Paulo, Mexico DF, Moscow and others Expansion: Beijing, Shanghai, Hong Kong, Delhi, Mumbai, Tokyo, Yokohama, Osaka, Bangkok, Singapore and Dubai
Business Planning Internet TVWithin a fast working pace in a60-month period it projects to Business Strategy:generate £3.65m by direct Fast Growth & High Returnsonline sales, franchising andlicensing.It aims to reach 15m users andconsumers within 21 countries Financials:establishing operational bases 5Year Results & Ratiosin main cities.
Fast Growth and High ReturnOur fast growth and high returnbusiness strategy aims to develop a Flash Salesconsiderable number of businessopportunities.We will develop revenue streams Fastcreating business models partnering Daily Growth & Directestablished firms (JV and M&A) and Deals High Warehouseon our own. ReturnBusinesses as Flash Sales, DailyDeals, Direct Warehouse, DesignerRequest, eTailor, Auto Design and Designer Requestother fashion business models.
Live Business Models and Trade Marks Flash Sales Auto Direct Design Warehouse Fashion & Design Brands Daily eTailor Deals Designer Request
Business Development Targets Users, consumers and main business customers: Model a 15m users and consumers base with an average expenditure of £19,4 per month and £233,3 per year. Develop a main business customer base of 137 B2B firms, focusing mainly on SME distributors within targeted areas, and establish a final B2C business customer matrix of 5.000 firms.
Business Development Targets Costumer revenues, growth and market share: Provide an average revenue for main B2B business costumers of £44.444 per month, £533.333 per year, and for final B2C business customers of £8.333 a month, £100.000 a year. Support continuous growth of main business customers (distributors) to reach a B2B market of £102m integrating and developing their online B2C business clients achieving a total final market of £700m.
Business Development Targets Transactions and distribution: Process in year 5 3.762.493 transactions with an average charge from 0.25% (payments) to 5% (distribution) operating and distributing in 21 areas (EMEA, America and Asia): Year 1 – 187.022 transactions operating in 2 areas: UK and Spain. Year 2 – 358.613 transactions operating in 6 areas: Europe and America. Year 3 – 793.651 transactions operating in 12 areas: EMEA and America. Year 4 – 2.131.099 transactions operating in 21 areas: EMEA, America and Asia.
Business Development Targets Communication and Media: Achieve in year 5 1.075.872 hits per day, 392.7m hits per year and 10‰ hit efficiency (10 hit-into-click conversions out of 1000) producing 1 ongoing serial and 4 themed shows: Year 1 - 102.464 hits per day, 37.40m hits per year and 5‰ hit efficiency. Year 2 - 171.934 hits per day, 62.76m hits per year and 6‰ hit efficiency. Year 3 - 326.158 hits per day, 119.05m hits per year and 7‰ hit efficiency. Year 4 - 729.829 hits per day, 266.39m hits per year and 8‰ hit efficiency.
Growth South America Russia • Buenos Aires Australia • Moscow • Sao Paulo • Sidney • Mexico DF North America • NY • LAEurope • Miami• Berlin• Paris• Milan
Expansion Others in Asia Japan • Bangkok • Singapore Middle East • Tokyo • Yokohama • Dubai • Osaka India • Emirates • Delhi • MumbaiChina• Beijing• Shanghai
Financial Highlights First 2Years Starting-up stage: In Year 1 revenue of £181.714 with losses of £57.143. In Year 2 revenue of £348.571 reaching break-even.
Financial HighlightsYear 3 and 4 Growth stage: In Year 3 £771.429 revenue with £179.643 profit (EBIDTA) entering new markets in Europe, USA and South America. In Year 4 £2.07m revenue and £582.500 profit (EBIDTA) developing operations intensively in new markets and exploiting existing ones.
Financial HighlightsYear 5 Expansion stage: In Year 5 £3.66m revenue and £1.23m profit (EBIDTA) expanding to China and Indian markets.
Integrating the artsof technology and media Creating the future of ecommerce