It’s another fabulous #TipTuesday and on this week’s menu, we have (drumroll please...) HASHTAGS. Hashtags are still fairly new (about a year) on LinkedIn, but they are a great way to engage in conversation and for others to keep tabs on what’s new with your brand. If you're looking for ways to use hashtags in your next LinkedIn #brandawareness campaign, here are 3 ways to get started. Follow me at #TheLinkedInBlackbelt to see more #LinkedIntips P.S. I’ve been getting inquiries about how to make these slide decks. I share the answer inside.

1. HASHTAGS TO BOOST YOUR
BRAND AWARENESS
CAMPAIGN
WAYS
TO USE
Deborrah Ashley, LinkedIn Strategist & Trainer
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2. A SOLID HASHTAG STRATEGY IS
THE QUICKEST WAY TO GET THAT
MESSAGE OUT TO MILLIONS.
WHY DOES IT
MATTER?
Deborrah Ashley, LinkedIn Strategist
CONSUMERS LOVE
KNOWING ABOUT THE
"BEHIND THE SCENES"
OF A COMPANY/BRAND.

3. ENCOURAGE
CLIENTS/CONSUMERS,
MICRO-INFLUENCERS AND
EMPLOYEES TO USE YOUR
UNIQUE HASHTAG WHEN
SHARING CONTENT ABOUT
YOU ON LINKEDIN SO YOU
CAN TRACK IT & RESHARE.
HOW CAN THIS BE
DONE USING LINKEDIN?
Deborrah Ashley, LinkedIn Strategist

4. CREATE A UNIQUE HASHTAG
FOR YOUR EVENT, MEETING
OR CONFERENCE.
ENCOURAGE PARTICIPANTS
TO SHARE PHOTOS USING
THAT HASHTAG.
HOW CAN THIS BE
DONE USING LINKEDIN?
Deborrah Ashley, LinkedIn Strategist
*ASK ME ABOUT OTHER POWERFUL
STRATEGIES TO INCREASE EXPOSURE
AS A SPEAKER OR EVENT ORGANIZER

5. FIND HASHTAGS IN YOUR
LINKEDIN SEARCH BAR.
USE THAT CONTENT FOR
SOCIAL LISTENING & TO FIND
RELEVANT CONTENT TO SHARE
WHICH HELPS YOU STAND OUT
AS THE TRUSTED SOLUTION.
HOW CAN THIS BE
DONE USING LINKEDIN?
Deborrah Ashley, LinkedIn Strategist

6. EXAMPLE
Deborrah Ashley, LinkedIn Strategist

7. LINKEDIN
BLACKBELT
BONUS
SELECT 3 RELEVANT
HASHTAGS ON YOUR
LINKEDIN COMPANY PAGE SO
YOUR PAGE CAN ENGAGE
WITH THAT SELECT CONTENT
#TheLinkedInBlackbelt
Deborrah Ashley, LinkedIn Strategist

8. ALLOW ME TO
SHOW YOU
THE WAY
I HELP STARTUPS, SMES, AND
CORPORATE GROUPS USE LINKEDIN TO
GAIN A COMPETITIVE ADVANTAGE SO
THEY CAN BE MORE STRATEGIC,
PRODUCTIVE & PROFITABLE.
Deborrah Ashley, LinkedIn Strategist