Intro to Social Media


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This slide deck is meant to accompany NetWeave Social Networking's "Introduction to Social Media" live presentation. If you have never attended one of our presentations, this deck will be of limited value. However, if you have been our guest before, this deck will be a good reference for you.

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  • First and foremost SOCIAL Conversations, not broadcasts Relationships, not leads Doing things right means doing the right thing A two-way process - you must provide value Not about the punch line
  • Cannot use mass mailing approach - not email blast - not “here is my marketing message”
  • Cannot use mass mailing approach - not email blast - not “here is my marketing message”
  • LinkedIn didn’t even exist a year ago!
  • Largest network, massive connectivity, lots of spurious applications? Reciprocal/closed system - opposite of Twitter (can block) Users are more likely to be married (40%), white (80%) and retired (6%) than users of the other social networks. They have the second-highest average income, at $61,000, and an average of 121 connections. Facebook users skew a bit older and are more likely to be late adopters of social media. But they are also extremely loyal to the site -- 75% claim Facebook is their favorite site, and another 59% say they have increased their use of the site in the past six months.
  • Have a Friending PolicyFacebook: only have 5000 friendsFan page is only thing that gets fully indexed by GoogleTipping point is 500-1000Don't be afraid to unfriendManage Key friends with ListsGet flagged for adding too fast (no published numbers keep around 20)
  • More professional, tighter linking controlsLinkedIn has the only user group with more males than females (57% to 43%). They have the highest average income, at $89,000, and are more likely to have joined the site for business or work, citing keeping in touch with business networks, job searching, business development and recruiting as top reasons.Excluding video-game systems, they own more electronic gadgets than the other social networkers, including digital cameras, high-definition TVs, DVRs and Blu-ray players.
  • Change of focus on world events away from personal networks Free form communication, SMS capability, hashtags This is the super-user group. Twitterers are more interested than the others in many subjects but skew particularly high in all news categories They're more likely to buy books, movies, shoes and cosmetics online than the other groups.Twitterers are also entrepreneurial. They are more likely than others to use the service to promote their blogs or businesses. They're more likely to be employed part-time (16% vs. 11% average), have an average income of $58,000, and average 28 followers and 32 other Twitterers they're following.
  • Intro to Social Media

    1. 1. Introduction to Social Networking <ul><li>Kevin McNulty - President, NetWeave Social Networking </li></ul><ul><li>941.737-8575 </li></ul><ul><li>[email_address] </li></ul>
    2. 2. Social Networks... <ul><li>... provide immediacy </li></ul><ul><li>... provide raw and multiple points of view </li></ul><ul><li>... provide access to private details, some of which ARE the real news </li></ul><ul><li>... amplify and multiply impact </li></ul>
    3. 3. Social Networks are... Social!
    4. 4. “ I’d rather be in front of 10 people who are the right ones than 10,000 who aren’t... Selling to people who actually want to hear from you is much more effective than interrupting people who don’t.” Seth Godin Permission Marketing
    5. 5. “ I help companies learn to be human at a distance...” Chris Brogan Trust Agents
    6. 6. Social Networking is Not...
    7. 7. Social Networking Plan
    8. 8. The Social Media Space
    9. 9. The Social Media Space
    10. 10. Most Popular Sites 91m 62m 29m 27m 69m 11m June 09 US Users
    11. 11. 37m 70m 25m 1m 62m Most Popular Sites June 08 US Users
    12. 12. Facebook
    13. 13. Building your Brand on Facebook 1. Know your audience 2. Decide on your branding strategy 3. Set your privacy settings 4. Fill out your profile completely 5. Import contacts and grow your network 6. Update your status 7. Start a group or a page 8. Join or start an event in your area 9. Link out to your Facebook profile 10. Feed your social networks
    14. 14. LinkedIn
    15. 15. Building your Brand on LinkedIn 1. Grab your custom URL (full name increases search rank) 2. Brand your profile (complete & accurate, keywords) 3. Use applications (Wordpress, Slideshare, TripIt, Buzz) 4. Get and give recommendations 5. Develop your network 6. Promote your URL 7. Position yourself as an expert (groups, events) 8. Ask and answer questions 9. Update your status 10. Incorporate LinkedIn in unified brand strategy.
    16. 16. Twitter
    17. 17. Twitter Breakdown
    18. 18. Twitter
    19. 19. Twitter
    20. 20. Building your Brand on Twitter 1. Claim your Twitter handle 2. Decide on your branding strategy 3. Become known as a resource/expert (Twitterfeed) 4. Establish Twitter marketing plan (incorporate in all comms) 5. Utilize third party apps as needed/appropriate (TweetLater) 6. Retweets are the most sincere form of flattery 7. Participate socially 8. Join or start group (Twibes) 9. Host or attend a “Tweet-up” 10. Monitor your followers - quality not quantity.
    21. 21. Getting Started <ul><li> ; ; </li></ul><ul><li>Top bloggers: Seth Godin , Chris Brogan , Guy Kawasaki , Steve Woodruff , Mack Collier , Steve Rubel , Mari Smith </li></ul><ul><li> How to take control of your personal brand </li></ul><ul><li>Branding yourself on Facebook , Twitter , and LinkedIn </li></ul><ul><li>Helpful Twitter lists </li></ul><ul><li> ; ; </li></ul>