A digital marketing experience designed for Wolseley's main business, Ferguson Enterprises. An assignment for a Michigan State University's class. Advertising 420. The College of Communication Arts and Sciences.

1. WOLSELEY: The Digital
Experience
Presentation By David Scott Jr.

2. Focused Outline
Emphasize on Ferguson Enterprises
Blog Infiltration
Blog Creation
Email Distribution
Ad Word Connection
Social Expansion
KEY: INTEGRATE

3. BIG Idea
Leverage our market position as leverage to connect
with our target
Our message will communicate that connecting with
a company that is as large as ours is the best strategy
for expanding their business.
Thus expanding ours.
Target: 25-45: Own or works with local plumbing
companies

4. THIS IS WERE WE WIN

5. Blog infiltration
Create content that potential consumers want to see
Connect to the plumbing blogs.
Tell Stories
Communicate BENEFITS

6. Blog Creation
Create a FERGUSON BLOG
Tell STORIES
Give INCENTIVES
Provide TESTIMONIALS

7. Email Distribution
Utilize current email subscription application
INTEGRATE subscription INCENTIVES to our BLOG
CREATE a LARGER base of potential PARTNERS

8. Ad Words Connection
GOOGLE is our best FRIEND
“Plumbing”
“Plumbing Supplies”
“Commercial Piping”

9. Social Expansion
INTEGRATE with:
FACEBOOK
TWITTER
LINKEDIN
YOUTUBE
“DIY VIDEOs”

10. WHY IT WORKS
The world is going DIGITAL
We NEED to utilize the ECOMMERCE MARKET
Analysis:
following Ad Word metrics
Social Media Analytics
Blog Traffic