Future of B2B Paid Search


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Slides from a webinar hosted on 7/31 on 4 big trends in B2B paid search, with special guest Melissa Mackey.

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Future of B2B Paid Search

  1. 1. Future of B2B Paid Search with special guest Melissa Mackey Flickr: @dtwpuck
  2. 2. Why does paid search matter? Flickr: @annnna
  3. 3. Why Paid Search Matters Drives considerable amount of lead volume
  4. 4. Why Paid Search Matters Marketing cycle is among the shortest
  5. 5. Why Paid Search Matters Win rates are second only to direct traffic
  6. 6. Where is paid search headed? Flickr: @rtv
  7. 7. Introduction Melissa Mackey
  8. 8. #1: Mobile-First Need to think “mobile first” including web pages
  9. 9. #2: One Click Conversion Incubated initially in social but already seeing in AdWords with app installs
  10. 10. #3: Watered Down Experiences Ad networks will drive down experiences and optimize for lowest common denominator
  11. 11. #4: Blurred Channels Paid Search will mean more than just AdWords and Bing Ads
  12. 12. Q&A
  13. 13. Connect AdWords and Salesforce using Bizible to measure and make search optimization decisions based on revenue, even before the sales cycle closes. Learn more at bizible.com. AdWords + Salesforce
  14. 14. You can find her blog at beyondthepaid.com and she tweets at @Mel66. Learn more about gyro at gyro.com. More From Melissa
  15. 15. Thank You!