Upshare Series A Financing Deck - July 7th, 2015

1. Simple, powerful viral marketing tools to
help you drive traffic and make sales

2. THE PROBLEM
The best viral marketing
campaigns must usually be built
deep into your site from day 1,
and there’s NO easy way to bolt
on effective campaigns later.

3. Custom Incentives
A few services exist allowing
you to reward the act of sharing,
but no solution provides a
flexible, customizable or native-
looking user experience.
Smart brands see the power in viral marketing, and
build custom tech to support it - but NO turnkey
SaaS solution currently exists when it comes to:
Viral Funnel Analytics
Many social tool sites show basic
sharing data. However, there is no
solution to let you visualize viral
funnel metrics and A/B test individual
pages to maximize viral growth.
Influencer Targeting
Influencers command armies of
niche fans and followers – and no
solution allows you to identify
them, offer them rewards, AND
see analytics on promotion.

4. THE SOLUTION IS UPSHARE
Using responsive, cloud-based viral marketing tools
that can be installed in 30 seconds with ZERO coding,
Upshare helps online businesses create and customize the
same viral marketing tools top brands use to skyrocket growth.

5. HERE’S HOW IT WORKS
SHARE THE PAGE
Install Upshare on your website, and start
customizing one or more of our responsive,
cloud-based, viral marketing tools to any page
in a matter of seconds.

6. HERE’S HOW IT WORKS
UNLOCK A REWARD
Create a reward using a promo code for your
product or service. Users can then unlock it by
sharing, liking, or inviting friends - giving them
obvious value for bringing others to your site.

7. HERE’S HOW IT WORKS
MAKE THE SALE
Once users unlock your promo code for sharing,
they’re more than twice as likely to buy from you
as they’ve now earned an exclusive discount,
which adds business value to your viral marketing.

8. HOW DO WE MAKE MONEY?
Upshare offers basic sharing tools for free to
augment user acquisition, which has led to a
strong 53% visitor to user conversion rate.
Users can unlock more advanced features for a
monthly fee. Plans start at $12/month during
Beta, and we’re currently showing an 11% free
to pro conversion rate.

9. PROGRESS TO DATE
JANUARY 2014
Upshare is founded by Travis Steffen and
Simon Turner, who invest $50k each
AUGUST 2014
Alpha build reaches completion,
closed testing, users surveys begin
JANUARY 2015
Beta begins. Upshare quietly launches
andracks up 1,000+ installs in month 1

10. PROGRESS TO DATE
MARCH 2015
Product market fit is reached, Upshare Pro
hits the market, and optimization begins.
MAY 2015
Free to Pro conversions hit 10%,
preparations for growth commence
JULY 2015
Upshare delights the first 150 Pro users,
“Viral Hero” viral marketing blog is released

11. WHAT’S NEXT
VIRAL LEADERBOARD
Users can offer a competitive, gamified
experience for their viral influencers with
a rolling points system for viral actions,
and level-based rewards.
Think Foursquare for viral marketing.

12. The market leader in cloud-based sharing
tools. Freemium model, great sharing
widgets and easy-to-install. Focused on
basic sharing and follow tools, email
capture, and recommended content.
WHAT’S THE COMPETITION LIKE?
New rival to AddThis. Similar tools,
different pricing model, and more of a
focus on list building tools and on-site
analytics like heat mapping. Growing
primarily through paid advertising.
Shopify-focused social incentive platform
catering exclusively to e-commerce.
Uses shopping cart plugins for acquisition,
core focus is social rewards and incentives.

13. HOW WE’RE DIFFERENT
We combine the most popular sharing tools, and add incentives
to increase sharing frequency. But we don’t stop there.
We then add a live gamified experience to incentivize users to continue being
active and sharing– as well as analytics and influencer targeting.

14. MEET THE TEAM

15. BUT WHY US?
We’re a tight-knit, data-driven team
of tech nerds and viral mad
scientists, led by experienced
founders coming off multiple exits,
all rooted in a comedically-maniacal
love for delighting our customers.

16. DID WE MENTION VIRAL HERO?
We’ve also got the fastest-growing viral
marketing blog online in the form of a step-
by-step comic book adventure taught by our
resident panda superhero – allowing us to
blast our message to hundreds of new
prospective customers daily.

17. PRODUCT ROADMAP
Q3 2015 – Launch of 15 new CMS plugins,
launch of our Viral Leaderboard feature
Q4 2015 – Opening the API to Zapier and
IFTTT, launch of Influencer Targeting feature
Q1 2016 – Focus shifts to direct integrations
with numerous 3rd party SaaS tools
Q2 2016 – Focus shifts to enterprise sales
and growth within the Alexa top 50k

18. THROWING GAS ON THE FIRE
We crushed product market fit,
smashed through optimization, and
now we’re looking to build the growth
team and throw some gas on the fire.
To help, we’re exploring various
strategic investment options with select
funds and Angel investors to help both
fund and assist with growth.

19. JOIN US ON THIS JOURNEY
Creating tools our customers love is our
passion. Now we’re looking to pump up the
volume, so we’re raising a $1.5 million in
Series A financing.
We’d love to chat with you to share more
details on who we are, what we’re doing,
how we’re doing it, and the possibility of
us growing Upshare together.

20. LET’S CHAT!
Contact travis@upshare.co to
schedule a time to connect with the
founders to snag an official term
sheet and pro forma as well as a
copy of our financial projections.