The document discusses reasons for businesses to start and maintain a blog. It lists benefits such as demonstrating expertise, attracting niche customers, enhancing credibility, and generating website traffic. Effective blogging allows businesses to self-brand, become a thought leader, generate awareness of services, and manage reputation. Blogging is also an inexpensive way for businesses to get noticed through new media channels as consumers increasingly use search and social media to find information online.

1. BLOGGING
Why do it?

2. WHY BLOG?
 Demonstrate your
expertise
 Attract niche
consumers
 Build a body of work
 Meet like minded
people
 Build Trust
 Enhances your
credibility
 Build web traffic
 Showcase your
services
 Inform and Educate
 Build new
Relationships
Because It works!

3. BLOGGING
 Self-branding
 To gain on the “big
guys”
 To be a Thought
Leader
 To generate awareness
of your services
 SEO
 Because your
competitors are doing it
 Because consumers
are reading blogs
 Reputation
Management
 It’s cheap
Get noticed Be transparent

4. OLD MEDIA VS. NEW MEDIA
 Direct Mail
 Newspapers
 Homes Illustrated
 Radio & Television
 Limited geographically
 One Way
communication
 Users control what they
WANT to read
 Unlimited
Geographically
 Two-way
communication
OLD MEDIA (outbound) NEW MEDIA (inbound)

5. EXAMPLES –
WHERE DO YOU GET YOUR LEADS
 Email blasts to lists
 Cold Calling
 Telemarketing
 Print advertising
 Social Media
 Blogs
 Search Engines
Outbound Media Inbound Media

6. EFFECTIVENESS
 We are bombarded
with 2000 advertising
messages a DAY!
 Very easy to ignore
 Block: caller ID, spam
filtering, Tivo and Sirius
satellite radio
 Consumers will come
looking for us when
they need us
 Use search engines to
find our niche
 Ask friends for referrals
Outbound Media Inbound Media

7. ALL PATHS LEAD BACK TO YOUR BLOG!
Facebook
LinkedIn
Twitter
Your
Company
Site
Trulia
Your
Blog

8. USE IT OR LOSE IT APPLIES TO BLOGGING