2 blogging-the_why

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  • SECRET SAUCE Getting good at anything is just a lot of time and hard work. Knowing that there's nothing in front of you except a long, uphill climb can be painful, but at the same time it can also be very liberating. Secrets and short cuts are the enemy, especially when they don't exist.
  • 2 blogging-the_why

    1. 1. BLOGGING Why do it?
    2. 2. WHY BLOG?  Demonstrate your expertise  Attract niche consumers  Build a body of work  Meet like minded people  Build Trust  Enhances your credibility  Build web traffic  Showcase your services  Inform and Educate  Build new Relationships Because It works!
    3. 3. BLOGGING  Self-branding  To gain on the “big guys”  To be a Thought Leader  To generate awareness of your services  SEO  Because your competitors are doing it  Because consumers are reading blogs  Reputation Management  It’s cheap Get noticed Be transparent
    4. 4. OLD MEDIA VS. NEW MEDIA  Direct Mail  Newspapers  Homes Illustrated  Radio & Television  Limited geographically  One Way communication  Users control what they WANT to read  Unlimited Geographically  Two-way communication OLD MEDIA (outbound) NEW MEDIA (inbound)
    5. 5. EXAMPLES – WHERE DO YOU GET YOUR LEADS  Email blasts to lists  Cold Calling  Telemarketing  Print advertising  Social Media  Blogs  Search Engines Outbound Media Inbound Media
    6. 6. EFFECTIVENESS  We are bombarded with 2000 advertising messages a DAY!  Very easy to ignore  Block: caller ID, spam filtering, Tivo and Sirius satellite radio  Consumers will come looking for us when they need us  Use search engines to find our niche  Ask friends for referrals Outbound Media Inbound Media
    7. 7. ALL PATHS LEAD BACK TO YOUR BLOG! Facebook LinkedIn Twitter Your Company Site Trulia Your Blog
    8. 8. USE IT OR LOSE IT APPLIES TO BLOGGING

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