Web Strategy Planning Template (2018) v10.0
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This marketing template was created by David Meerman Scott, Toby Jenkins and Adam Franklin. Now in its 10th version, it has been downloaded over 1 millions times. Download for free on Slideshare, or get additional free training and templates by downloading it here. http://bluewiremedia.com.au/web-strategy-planning-template
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Web Strategy Planning Template (2018) v10.0
- 1. Back Links & PR Outcomes SEO Search GOOGLE PURCHASEAuthority Blogs Influencers News & Press Podcast Interviews Joint Ventures (JVs) Newsjacking Sponsorships Guest Blogs Roundup Posts Testimonials Blogs Sponsored Posts Infographics Events Reddit StumbleUpon Digg Buy Renew Mobile & Tablet Friendly Site Landing Pages Organic Search SEM Paid Search (Google Adwords) ENQUIRE Contact Us Form CONNECT Flagship Content Valuable Giveaway E-books Templates SOCIAL MEDIA & CONTENT MARKETING WEBSITE Blog Facebook LinkedIn YouTube Vine Email Marketing Instagram Pinterest Twitter Snapchat Apps Podcasts Web Strategy Webinars Quora Wikipedia Upsell Paid Membership Phone / Book an Appointment Email Us Connect on Social Media or Messenger Bots Subscribe to Email Newsletter Marketing Funnel / Email Autoresponder Webinars / Facebook Live Lead Magnet FREE DOWNLOAD Free Download at www.bluewiremedia.com.au/web-strategy-planning-template Bluewire Media www.bluewiremedia.com.au @Bluewire_Media David Meerman Scott www.webinknow.com @dmscott © 2018 by Bluewire Media and David Meerman Scott v10.0 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit, v10.0 build upon it and even use it commercially.
- 2. 2: Who is this person? COMPANY: WHO Web Strategy Planning Template PRODUCT/SERVICE: Buyer Persona Description 1: Guarantees, testimonials, press etc. WHY How are you remarkable? Proof Google, blogs, Facebook, Instagram etc. Who do they trust? WHERE Where are they? Why are they buying from you? WHAT Problems you solve for this buyer? Purchase Enquire Connect Free download (Lead magnet) Actions you'd like them to take: What will you publish? Keywords buyers type into Google. HOW Content is King (Strategy) Blog, Twitter, YouTube, email, newsletter, e-books, Facebook, podcasts etc. Marketing is Queen (Tactics) WHEN Things to do this week: SCORECARD ... this month: ... this quarter: ... this year: No. of Purchases: GOAL RESULT No. of Enquiries: No. of Connections: No. of Downloads: Free Download at www.bluewiremedia.com.au/web-strategy-planning-template Bluewire Media www.bluewiremedia.com.au @Bluewire_Media David Meerman Scott www.webinknow.com @dmscott © 2018 by Bluewire Media and David Meerman Scott v10.0 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit, v10.0 build upon it and even use it commercially.