Data Driven Marketing. May 18th 2018. Data Driven Innovation 2018. Engineering Department, University of Roma Tre

2. The Idea
In terms of general intelligence,
we’re not even close to a rat
Yann LeCun
Without a working definition of "intelligence" or "general
purpose intelligence," any statement about computers that
are "smarter than human" or that possess the "infinite
capacity" for improvement are a foolish orthodoxy.
Kevin Kelly

3. The Idea
«Crystal is our i‐personality, on a new level to embrace real and vital.
There is no artificial intelligence.
There is Universal I‐intelligence of LIFE»

4. The Idea
SOMETHING ABOUT

5. XSENSE Overview
A new generation of powerful and SELF‐LEARNING A.I. Algorithms
designed by studying the Humans Cognitive Processes, able to simulate the Human Language
Learning modality, managing Unexpected Behaviors
XSENSE is able to
independently learn
concepts and languages,
use logic to provide
answers and manage
complex conversations
INTELLIGENT
HUMAN
LIKE
XSENSE is able to deeply
understand the meaning
of information, and to
come up with clever
deductions
EASY
MAINTENANCE
It's no need for high
skills and doesn’t need
ontology configuration.
XSENSE works in any
language
BEST
RESULTS
XSENSE generates non‐
automatic behaviors which
does not follow a predefined
series of "if‐then", and can
manage also very complex
processes that have not
predefined by programmers,
like Humans

6. UNXFLOW: Undefined XSENSE Workflow
UNXFLOW is one of the most innovative components, not only in XSENSE, but in
the field of General Artificial Intelligence.
Thanks to UNXFLOW, in fact, XSENSE is able to handle unexpected behaviors, keeping in memory the
purpose of the wizard and the pending steps.
In the cases indicated, XSENSE receives a non‐
predefined, but contextual requests, which
manages independently without the need for
any configuration

7. XSENSE – REINFORCED AUTOTEST
XSENSE recognize the failed test XSENSE apply solutions and
perform non‐regression test
Another Big Leap Towards Indipendence
Target: to minimize, and then eliminate, the human effort to set up the XSENSE Knowledge Base.
With the Reinforced Auto‐Test, XSENSE is able to independently run test cases, identify and apply
changes (without premeditation) to its own knowledge base, and finally perform non‐regression tests

8. XSENSE: Machine Intelligence
Thanks to the Artificial Intuition, XSENSE can process answers by deduction,
drawing transversally to all of its knowledge, regardless of the subject.
When XSENSE does not have an answer,
try to build one through the notions that
it has, in its knowledge base, showing
the whole logical process through
which it arrives at a logical conclusion
logicalprocess
the process of the Artificial Intuition, is
independent of the language and
context, but simulates the Human
Heuristic process, in the application of
deductive logic through the notions and
experiences acquired over time

9. DEEP SENSING APPROACH
The DEEP SENSING Approach, moves the focus from the “data structure”
to the
MENTAL PROCESS
through which data is processed

10. DEEP SENSING APPROACH
Artificial
Intuition
Artificial
Intuition
ImaginationImagination
Rational
Deduction
Rational
Deduction
Linguistic
Intelligence
Linguistic
Intelligence
Logical
Mathematical
intelligence
Logical
Mathematical
intelligence
Emotional
Intelligence
Emotional
Intelligence

11. The Idea
Crystal is Intelligent Virtual Assistant, which aims to
speak "humanly" with the user, know him, solve his
problems and manage his 360 ° Digital Life

12. The Idea
HEALTH
SOCIAL
RELATIONS
TECHNOLOGY
sport SCIENCES
ENTERTAINMENT
SPIRITUALITY
crystal really knows the answers to any question

13. The Idea
Hi Tom! Which kind of problem?
Hi Crystal.. I’ve a problem
Why? What happens
i don't understand the women
Here's what I suggest: give her space. Respect
her and yourself enough to tell her that you feel
like you've done all / most of the initiating of
conversation for a long time now and you'd like
to give her a chance to do it sometimes ‐ so
you're going to back off and let her start the
next conversation. Then follow through: go quiet
until she reestablishes communication. If she
does, great! Reinforce that behavior by
responding positively to her.
I think that my girlfriend does not
want to see me anymore and I'm
sad
Generic question: Internet research has extracted too
many results, Crystal asks to better formulate the
question.
Meanwhile, XSENSE is downloading the notions about
women, related issues, marriage, engagement,
solutions, therapies, couple psychology, philosophy
Crystal pushes the user to be more precise
Why?
You need to speak to her in person. Stop
texting and go see her
the in‐depth questions are related to the context of
reference, the answers are elaborated by putting
together the concepts previously downloaded
The answers are elaborated according to what has
been discussed up to that moment, managing in an
intelligent and sensible way, all the information
learned both before and during the conversation
STRONG CONVERSATIONS

14. The Idea
During the conversation, Crystal accumulates information about the user in
order to PREDICT their needs and to correctly direct the searches
in-depth knowledge of the USER
Hi Tom! with Your girlfriend?
Hi Crystal.. I’ve a problem
exact
Would you like to talk about
technology?
sure, I love technology
I know ;‐)
with the next releases, Crystal will be able to keep track of important events
and use its in‐depth user knowledge to provide suggestions, such as in the
case of a job interview, or before an exam

15. The Idea
smart use of notifications
Crystal will have two types of needs:
1) fill in their gaps on the topics covered
2) know your user in order to be really useful
The notifications, will serve to engage in a
conversation on topics for which the user has
expressed interest, but also to understand
what he does not like.
The questions that Crystal poses, will not be
preconfigured by humans, but will be the
expression of his own knowledge and
experience
at each notification it will be
possible to reply both by
voice and by chat

16. The Idea
FACEBOOK
INSTANT
MESSAGING
CALENDAR
INSTAGRAM PLACES
RESERVATIONS
AND TRAVELS
EMAIL
Crystal manages any 360o action

17. The Idea
FACEBOOK
INSTANT
MESSAGING
CALENDAR
INSTAGRAM PLACES
RESERVATIONS
AND TRAVELS
EMAIL
Crystal manages any 360o action

18. The IdeaCrystal manages any 360o action
CRYSTAL Take a
picture
save
Share
INSTANT
MESSAGING
INSTAGRAM
WHICH
CONTACT?
COMMENTS?
filters
Hashtags
Filters and hashtags to be
applied to the pictures can be
guessed by Crystal depending
on how the user uses them
of every function, Crystal
knows how to manage every
single aspect, leaving the
user complete freedom of
expression
1
2a
3a 3b
2b

19. The Idea
Sure… Please
smile!
Hi Crystal.. Take a picture
Ok, would you like to add a
comment or hashtags?
Ok, now share it on Instagram
What could I write?
Thanks to UNXFLOW, Crystal is able to leave the
conversations pending, answer contextual questions
(and not) and resume the procedure later.
Learning to write posts on Instagram, Crystal can
suggest the best comment based on the location
(which acquires independently) and based on the best
contextual posts
INSTAGRAM
now you are in Rome, near the
Colosseum ... what are you doing?
I am having lunch
#rome #colosseum #gladiators
#ItalianFood #holidays at my
signal... unleash Hell
Ok, you can post
this
Sure! "I'm in Rome, eating
something near the Colosseum"
Anna writes to you: "where
are you"
Ok, would you be
able to answer her?
there are no limits to the suspended procedures that
Crystal can keep in memory
Between one procedure and another, Crystal is able to
pass the information already received so that the user
does not have to repeat it, and to manage it in an
intelligent way

20. The Idea
SELLING ABILITIES

21. The Idea
SELLING ABILITIES

22. The Idea
SELLING ABILITIES

23. The Idea
SELLING ABILITIES

24. The Idea
SELLING ABILITIES

25. The Idea
SELLING ABILITIES

26. The Idea
SELLING ABILITIES

27. The Idea
SELLING ABILITIES

28. THANK YOU