The document discusses audience profiles for three different films or media products. The first is a historical war film appealing primarily to men aged 18 and older, with guns and explosives as attractive elements. Its secondary audience is unspecified. The second is an animated film about kind animals, primarily appealing to young children and secondarily to adults for its story. The third appeals primarily to older teens and adults for its tragic love story, and secondarily to adult men for its historical information.

1. Audience
Theory
Daniel Wilcock

2. • Primary Audience
Men who’re 18 and older. This product
appeals to men who’re 18 and older
because it’s a historical movie
documenting the lives of WW1 trench
soldiers. Things such as guns and
explosives are attractive to men.
• Secondary Audience
The secondary audience of this movie
would be
Audience Profile

3. Audience Profile
• Primary Audience
Primarily young children. Young
children like this film because it's an
animation on animals who are kind
and lovable.
• Secondary Audience
Secondary audience is adults. The
movie appeals to adults because of
the story that the movie tells.

4. Audience Profile
• Primary Audience
The primary audience of this film is
older teens and adults. This film
appeals to that audience because of
the tragic love story that it includes.
• Secondary Audience
The secondary audience of this film is
adult men. This film includes content
suitable to this audience by including
historical information

5. Hypodermic Needle
• Definition
A message that is portrayed and easily readable to an audience
• Example
Nazi propoganda

6. Uses and Gratifications Information
I primarily use MSN, Reddit and Twitter to get
my information. To seek help with my decision
making I use primarily Instagram. Satisfying my
curiosity primarily leads me to google or some
other search engine. To educate myself on a
topic I use Wikipedia and google.

7. Uses and Gratifications Personal
Identity

8. Uses and Gratifications Integration and
Social Interaction
Social interaction for me includes apps such as
Reddit and Instagram. Social interaction and a
substitute for real world interaction is primarily
Xbox parties.

9. Uses and Gratifications Entertainment
I primarily use Twitch and YouTube for escapism,
and occasionally Netflix. All 3 can be an example
of what I use for relaxation and enjoyment too.

10. Consumer Generated Content
• Example
Twitch.
• What are the advantages to media producers?
Live interactions with their fanbase.
• Why would the audience generate content?
Talking to the streamer through chat.

11. Psychographics
• Belongers
These people want to surround themselves with
people of similar mindset.
• Achievers
These people always want to be productive and
successful.
• Emulators
These people are like achievers just without the
work ethic and mindset holding them back.

12. Psychographics
• Balanced
These people are driven by money and success but using
it to help the less fortunate.
• Needs Driven
These people are irresponsible with their finance and
spend money on things they want rather than need.
• Socially Conscious
- A: These people want success for humanity as oppose
to just themselves
- B: These people only see the negative of humanity and
surround themselves in negativity.