Daniel Wilcock has initial plans for several audio projects including a podcast focused on football for males aged 16-24, a gaming podcast for males aged 12-16, and an audiobook targeting both males and females aged 16+ in the horror genre. After further consideration, Daniel's final audio idea is a radio advertisement for a burger and steakhouse targeting young families with very informal, loud audio containing sizzling foods and drinks, upbeat music, and a deal focused on children.

1. Initial Plans
Daniel Wilcock

2. Mind Map
Podcast
Football
Videogames
Audience – Male
Age: 16-24
informal
Topics: CL, top 4, world cup
Audience – Male
Age: 12-16
Informal
Topics: new releases,
updates and gaming news.
Audio ideas
Radio
Radio advert
Burger and steakhouse.
Audience: Families, non-
vegan
All ages
Informal
Contents: sizzling noises,
beers pouring, trucker
music
Audiobook
Audience – Male and Female
Age: 16+
Formal:
Genre: horror
Quiet creepy music in the
background.
Spoken in a deep, creepy
voice.

3. Mind Map
Final Audio Idea
Burger Joint
and Steak House radio
advert
Target audience:
Young families
Very informal and
loud
Contents: Sizzling burgers
and steaks, cracking open
beers and other fizzy
bottles like coke.
Upbeat music, guitar and
harmonica and such
Focus is on the new deal
for children, buy one get
one free?
Description on our
products. 'Rich' 'Crunchy'
'Fresh'