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MEDIA RELATIONS 370 January 18, 2011
MEMO THOUGHTS ,[object Object],[object Object],[object Object]
WHAT IS NEXT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW WILL I GRADE YOUR LETTER? ,[object Object],[object Object],[object Object],[object Object]
BIG PICTURE STUFF
ADVERTISING VS. PUBLIC RELATIONS ,[object Object],[object Object]
ADVERTISING VS. PUBLIC RELATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TERMS I HOPE YOU KNOW. IF NOT, YOU KNOW THEM NOW. ,[object Object],[object Object],[object Object]
RESEARCH BASICS
WHY ARE WE DOING RESEARCH? ,[object Object],[object Object],[object Object],[object Object]
FORMATIVE RESEARCH FOUNDATION ,[object Object],[object Object],[object Object]
HOW DO YOU TALK TO A CLIENT ABOUT RESEARCH? ,[object Object],[object Object],[object Object],[object Object]
ANALYZING THE SITUATION
ANALYZING THE SITUATION ,[object Object],[object Object],[object Object],[object Object]
ANALYZING THE SITUATION: ISSUE MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ANALYZING THE SITUATION: ISSUE MANAGEMENT ,[object Object],[object Object],[object Object],[object Object]
ANALYZING THE ORGANIZATION
ANALYZING THE ORGANIZATION ,[object Object],[object Object],[object Object],[object Object]
INTERNAL ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTERNAL ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]
PUBLIC PERCEPTION ,[object Object],[object Object]
MEDIA PERCEPTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
FOUR EXTERNAL ENVIRONMENTS ,[object Object],[object Object],[object Object]
FOUR EXTERNAL ENVIRONMENTS: OPPONENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ANALYZING THE PUBLIC
ANALYZING THE PUBLIC ,[object Object],[object Object],[object Object],[object Object]
FIVE CHARACTERISTICS OF A PUBLIC ,[object Object],[object Object],[object Object],[object Object],[object Object]
THERE ARE FOUR KINDS OF PUBLICS ,[object Object],[object Object],[object Object],[object Object]
CUSTOMERS THE FOUR KINDS ,[object Object],[object Object],[object Object],[object Object]
PRODUCERS THE THREE KINDS ,[object Object],[object Object],[object Object]
LIMITERS THE THREE KINDS ,[object Object],[object Object],[object Object]
ENABLERS THERE ARE FOUR KINDS ,[object Object],[object Object],[object Object],[object Object]

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370_Research