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Public relations 471 Media relations
About whom are we talking?
Mass media public breakdown ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
specialized media public breakdown ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media relations research
Media relation client research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media relations opportunity research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media relations audience research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media relations objectives
Media relations impact objectives ,[object Object],[object Object],[object Object]
Media relations output objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media relations programming
Media relations programming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media relations programming ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media relations evaluation
Media relations evaluation ,[object Object],[object Object],[object Object],[object Object]
Six ways to answer media questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two great ways to get out of trouble ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two great ways to get out of trouble ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media relations case study
Let’s start thinking ,[object Object],[object Object],[object Object],[object Object]
Let’s start thinking ,[object Object]

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471 Media Relations_Chapter 3