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Monsterboard S Nagtegaal Jobmarketing Update 2011

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Monsterboard S Nagtegaal Jobmarketing Update 2011

  1. 1. Jobmarketing Update ConferenceSamantha Nagtegaal-Waas Manager Marketing and Communications<br />
  2. 2. In the beginning there was:<br />2<br />
  3. 3. Then came Internet<br />
  4. 4. Now:<br />4<br />
  5. 5. Are you ready to….BeKnown?<br />Gelanceerd op 25 juni 2011<br />Professionelenetwerkapplicatie op Facebook<br />Monster Worldwide is nu social<br />Werkzoekendenkunnenwerk en privescheiden op FB<br />Naasteenprofielhebbenleden direct toegang tot vacatures<br />5<br />
  6. 6. Black Box for seekers<br />6<br />
  7. 7. We see four kind of seekers:<br />7<br />“Optimistic Aspirers”<br />“No-Nonsense Career-Builders”<br />“Easy Riders”<br />“Lost and Nervous”<br />
  8. 8. Underlying segments<br />From this early point in the discussions, participants seemed to sort themselves into several categories:<br />“Optimistic Aspirers”<br />They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back.<br />“Lost and Nervous”<br />They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and whether they’re applying for jobs they have a chance of getting.<br />“Easy Riders”<br />They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible.<br />“No-Nonsense Career-Builders”<br />They approach the job search as they approach projects: with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible.<br />
  9. 9. What works for each seeker<br />9<br />“Optimistic Aspirers”<br />They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back.<br />“Lost and Nervous”<br />They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and whether they’re applying for jobs they have a chance of getting.<br />Hand-holding, advice, guidance, feedback<br />Suggestions, new ideas, creative search techniques<br />“Easy Riders”<br />They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible.<br />“No-Nonsense Career-Builders”<br />They approach the job search as they approach projects: with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible.<br />Filtering power, detailed information on the jobs available<br />“One click” options<br />
  10. 10. How to be found<br />CV database<br />How does it work<br />Public CV<br />Who can see it?<br />Keywords<br />Be a keyword expert<br />Updates<br />How to be on top of the list<br />10<br />
  11. 11. And then what…<br />11<br />Research<br />Understand<br />Engage<br />
  12. 12. How to find<br />12<br />SearchHow does it work<br />Jobsearch agents<br />Who can see it?<br />Keywords<br />Be a keyword expert<br />Cover letter and CV<br />Be ready<br />
  13. 13. And then what…<br />13<br />Research<br />Understand<br />Engage<br />
  14. 14. 14<br />THANK YOU<br />

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