JOURNALISM 370 January 11, 2012
LET’S TALK ABOUT A BANK ROBBERY
GENERAL THOUGHTS <ul><li>Circles are passive voice or jargon. </li></ul><ul><li>Everyone had passive voice errors.  </li><...
QUESTIONS TO CONSIDER: DID WE NEED THE TELLER’S NAME?
QUESTIONS TO CONSIDER: DID WE NEED CLOTHING DESCRIPTION?
QUESTIONS TO CONSIDER: DID WE NEED TO SAY NOBODY GOT HURT?
QUESTIONS TO CONSIDER: WHAT IS THE MOST IMPORTANT PART OF THE STORY?
THINGS TO THINK ABOUT <ul><li>Avoid being cute with your writing, at least when talking about a serious subject matter. </...
THINGS TO THINK ABOUT <ul><li>Remember the notes I talked about in class. I mentioned them for a reason. </li></ul><ul><ul...
HOW I WOULD WRITE THIS STORY <ul><li>A suspected bank robber is in jail after an early morning heist in Smithville. </li><...
HOW I WOULD WRITE THIS STORY <ul><li>I wrote 71 words. </li></ul><ul><li>The copy I have you was 141 words. </li></ul><ul>...
COMMUNICATION THEORY: BASICS
THE BASICS OF COMMUNICATION <ul><li>a. Sender/Organization </li></ul><ul><li>b. Message </li></ul><ul><li>i. Contributes t...
THEORIES OF COMMUNICATION <ul><li>a. Media uses and gratifications </li></ul><ul><li>i. Choose messages based on their nee...
THEORIES OF COMMUNICATION <ul><li>d. Diffusion and adoption </li></ul><ul><li>i. Awareness, interest, trial, evaluation,  ...
NEXT ASSIGNMENTS <ul><li>The statement of work is now due January 25. It was due January 18. </li></ul><ul><li>Your readin...
COMMUNICATION THEORY: PERSUASION
FACTORS IN PERSUASIVE WRITING <ul><li>a. Audience analysis </li></ul><ul><li>i. Channeling </li></ul><ul><li>ii. Passive, ...
FACTORS IN PERSUASIVE WRITING <ul><li>d. Clarity </li></ul><ul><li>e. Timing and context </li></ul><ul><li>f. Symbols, slo...
FACTORS IN PERSUASIVE WRITING <ul><li>g. Semantics </li></ul><ul><li>i. Word choice and framing </li></ul><ul><li>h. Sugge...
COMMUNICATION THEORY: ARGUMENTS
CONTENT AND STRUCTURE <ul><li>a. Drama (Humanizing the issue) </li></ul><ul><li>b. Statistics </li></ul><ul><li>c. Surveys...
COMMUNICATION THEORY: GETTING PEOPLE TO DO WHAT YOU WANT
PERSUASIVE SPEAKING <ul><li>a. Develop a pattern of “yes” answers </li></ul><ul><li>b. Offer choice between this or that <...
ETHICAL STUFF ABOUT WHICH TO THINK <ul><li>Propaganda:  </li></ul><ul><li>“ … the deliberate and systematic attempt to sha...
ETHICAL TOPICS TO AVOID <ul><li>a. Falsehoods </li></ul><ul><li>b. Specious reasoning </li></ul><ul><li>c. Misrepresentati...
ETHICAL TOPICS TO AVOID <ul><li>f. Concealing their purpose </li></ul><ul><li>g. Misrepresenting consequences </li></ul><u...
Upcoming SlideShare
Loading in …5
×

370 Persuasion, Bank Robbery, Jan 12

349 views

Published on

Published in: Economy & Finance, Business
  • Be the first to comment

  • Be the first to like this

370 Persuasion, Bank Robbery, Jan 12

  1. 1. JOURNALISM 370 January 11, 2012
  2. 2. LET’S TALK ABOUT A BANK ROBBERY
  3. 3. GENERAL THOUGHTS <ul><li>Circles are passive voice or jargon. </li></ul><ul><li>Everyone had passive voice errors. </li></ul><ul><li>These are easy to correct. </li></ul><ul><ul><li>Watch the word “by.” </li></ul></ul><ul><ul><li>Watch any form of “to be.” </li></ul></ul><ul><ul><li>Remember subject verb object. </li></ul></ul>
  4. 4. QUESTIONS TO CONSIDER: DID WE NEED THE TELLER’S NAME?
  5. 5. QUESTIONS TO CONSIDER: DID WE NEED CLOTHING DESCRIPTION?
  6. 6. QUESTIONS TO CONSIDER: DID WE NEED TO SAY NOBODY GOT HURT?
  7. 7. QUESTIONS TO CONSIDER: WHAT IS THE MOST IMPORTANT PART OF THE STORY?
  8. 8. THINGS TO THINK ABOUT <ul><li>Avoid being cute with your writing, at least when talking about a serious subject matter. </li></ul><ul><li>Commas are your friend. </li></ul><ul><ul><li>I went to the bookstore, and I got a Potato Bowl sweatshirt. </li></ul></ul><ul><ul><li>After I went to the bookstore, I owned a Potato Bowl sweatshirt. </li></ul></ul><ul><li>Space out your paragraphs. </li></ul>
  9. 9. THINGS TO THINK ABOUT <ul><li>Remember the notes I talked about in class. I mentioned them for a reason. </li></ul><ul><ul><li>Read copy aloud </li></ul></ul><ul><ul><ul><li>First State Bank was robbed this morning. </li></ul></ul></ul><ul><ul><ul><li>Was stolen from register. </li></ul></ul></ul><ul><ul><ul><li>Witness say </li></ul></ul></ul><ul><ul><li>Diet Coke break </li></ul></ul><ul><ul><li>Space out paragraphs </li></ul></ul>
  10. 10. HOW I WOULD WRITE THIS STORY <ul><li>A suspected bank robber is in jail after an early morning heist in Smithville. </li></ul><ul><li>Police believe Ronnie Jones, 38, of Springdale walked into the First State Bank, told the teller he had a weapon and demanded money. </li></ul><ul><li>The suspect left with about $10,000 and fled to a neighborhood north of the bank. </li></ul><ul><li>An hour later, police found Jones and a sack containing the money. </li></ul><ul><li>A judge set his bail at $100,000. </li></ul>
  11. 11. HOW I WOULD WRITE THIS STORY <ul><li>I wrote 71 words. </li></ul><ul><li>The copy I have you was 141 words. </li></ul><ul><li>SVO writing, passive voice and critical thinking cut the copy nearly 50% without sacrificing critical content. </li></ul>
  12. 12. COMMUNICATION THEORY: BASICS
  13. 13. THE BASICS OF COMMUNICATION <ul><li>a. Sender/Organization </li></ul><ul><li>b. Message </li></ul><ul><li>i. Contributes to organizational objective </li></ul><ul><li>ii. Convincing to recipients </li></ul><ul><li>c. Channel </li></ul><ul><li>i. Which medium is best </li></ul><ul><li>d. Receiver </li></ul><ul><ul><li>Publics, </li></ul></ul><ul><ul><li>Stakeholders </li></ul></ul>
  14. 14. THEORIES OF COMMUNICATION <ul><li>a. Media uses and gratifications </li></ul><ul><li>i. Choose messages based on their needs </li></ul><ul><li>b. Cognitive dissonance </li></ul><ul><li>i. Reject messages that conflict with predispositions </li></ul><ul><li>c. Framing </li></ul><ul><li>i. Focusing on attributes to generate </li></ul><ul><li>maximum interest </li></ul>
  15. 15. THEORIES OF COMMUNICATION <ul><li>d. Diffusion and adoption </li></ul><ul><li>i. Awareness, interest, trial, evaluation, adoption </li></ul><ul><li>e. Hierarchy of needs </li></ul><ul><li>i. Physiological, safety, social, ego, </li></ul>
  16. 16. NEXT ASSIGNMENTS <ul><li>The statement of work is now due January 25. It was due January 18. </li></ul><ul><li>Your reading memo is due a week from today at 3:10. </li></ul><ul><li>Here are ways I will grade you. </li></ul><ul><ul><li>Formatting: Check the syllabus. </li></ul></ul><ul><ul><li>Is there a beginning, middle and end? </li></ul></ul><ul><ul><li>Did you differentiate your copy? </li></ul></ul><ul><ul><li>Did you mention mention all of the material? </li></ul></ul><ul><ul><li>The challenge of this assignment is to synthesize a lot of material into one page. </li></ul></ul>
  17. 17. COMMUNICATION THEORY: PERSUASION
  18. 18. FACTORS IN PERSUASIVE WRITING <ul><li>a. Audience analysis </li></ul><ul><li>i. Channeling </li></ul><ul><li>ii. Passive, inactive and active audiences </li></ul><ul><li>b. Source credibility </li></ul><ul><li>i. Expertise, sincerity, charisma </li></ul><ul><li>ii. Celebrity “transfer” </li></ul><ul><li>c. Appeal to self-interest </li></ul><ul><li>i. What does the audience want to know? </li></ul>
  19. 19. FACTORS IN PERSUASIVE WRITING <ul><li>d. Clarity </li></ul><ul><li>e. Timing and context </li></ul><ul><li>f. Symbols, slogans, acronyms </li></ul><ul><li>i. Nike swoosh, “priceless,” NOW </li></ul>
  20. 20. FACTORS IN PERSUASIVE WRITING <ul><li>g. Semantics </li></ul><ul><li>i. Word choice and framing </li></ul><ul><li>h. Suggestion for action </li></ul><ul><li>i. Tell them how to feasibly do something </li></ul>
  21. 21. COMMUNICATION THEORY: ARGUMENTS
  22. 22. CONTENT AND STRUCTURE <ul><li>a. Drama (Humanizing the issue) </li></ul><ul><li>b. Statistics </li></ul><ul><li>c. Surveys and polls (Hop on the “ bandwagon ” ) </li></ul><ul><li>d. Examples to clarify and reinforce </li></ul><ul><li>e. Testimonials to create source credibility </li></ul><ul><li>f. Endorsements </li></ul><ul><li>g. Emotional appeals </li></ul><ul><li>i. Guilt, fear </li></ul><ul><li>ii. Combine with logical arguments </li></ul>
  23. 23. COMMUNICATION THEORY: GETTING PEOPLE TO DO WHAT YOU WANT
  24. 24. PERSUASIVE SPEAKING <ul><li>a. Develop a pattern of “yes” answers </li></ul><ul><li>b. Offer choice between this or that </li></ul><ul><li>c. Get a commitment to action </li></ul><ul><li>d. Ask for more; be prepared to settle for less </li></ul>
  25. 25. ETHICAL STUFF ABOUT WHICH TO THINK <ul><li>Propaganda: </li></ul><ul><li>“ … the deliberate and systematic attempt to shape perceptions, manipulate cognitions, shape perceptions, manipulate cognitions, and direct behavior to achieve a response and direct behavior to achieve a response that furthers the desired intent of the that furthers the desired intent of the propagandist. ” </li></ul>
  26. 26. ETHICAL TOPICS TO AVOID <ul><li>a. Falsehoods </li></ul><ul><li>b. Specious reasoning </li></ul><ul><li>c. Misrepresentation </li></ul><ul><li>d. Diverting scrutiny </li></ul><ul><li>e. Unlinked emotional appeals </li></ul>
  27. 27. ETHICAL TOPICS TO AVOID <ul><li>f. Concealing their purpose </li></ul><ul><li>g. Misrepresenting consequences </li></ul><ul><li>h. Unsupported emotional appeals </li></ul><ul><li>i. Oversimplification </li></ul><ul><li>j. Unjustified certainty </li></ul><ul><li>k. Advocating something they don’t believe in </li></ul>

×