Year 12 media studies evaluation

1. HOW DOESYOUR MEDIA
PRODUCT REPRESENT
PARTICULAR SOCIAL
GROUPS?
Daisy Maule, JessTipper, Grace Walker

2. Representing a social group:
■ Due to the fact that our two minute opening only includes
three main characters that are shown, only one particular
social group is represented.
■ The social group represented are young females
■ This is shown through our use of character choice, being
three young females who show independence and a sense of
power in terms of taking authority and living by their own
rules.
■ Overall a sense of female dominance is portrayed.

3. ■ Specifically, the social group represented within young
females is leaning more towards emo groups and our two
minute opening represents this by the use of mise-en-scene
■ For example, the three characters outfits.They are shown
wearing dark colours, long skirts, jewellery and boots –
similar to what is shown in the pictures below.

4. WHOWOULD BETHE
AUDIENCE FORYOUR
MEDIA PRODUCT?

5. Audience for ’The Occultist’:
■ Our two minute opening focuses on young females as the main
social group represented.This means that they are also the target
audience for our film. Including an age range, I would state that we
target our film at females aged 15-25.
■ Relating our target audience to existing films, we would be looking
at gaining similar audiences as films such as ‘Twilight’ and emo
films such as Donnie Darko.
■ In terms of genre, we would also be looking to attract audience
with a taste for thrillers and horrors, which the plot reflects as we
have examples shown such as using a knife and putting a
pillowcase over a characters head.