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For Me, or Not For Me:
 Shaping a Digital Identity
The Urge to Engage
         • There are a number of
           reasons why people use
           Twitter, Facebook, and
           blogging at such a high rate.
           Asking around, the
           following came up
           repeatedly :
            –   Convenience
            –   Self-expression
            –   Sake of memories
            –   Engagement of current
                events, etc.
Stimulating Self-Promotion
• Is jeopardizing/sacrificing
  anonymity worth the
  satisfaction of garnering
  increased attention
  online? For years now,
  more and more people
  have begun to say yes.
• Those asked said they felt
  happy to both post some
  form of information about
  themselves and read
  about their friends/the
  people they follow.
Putting The “Other” Before the Self
• Not everyone wants to talk
  about her/himself all day.
• Most people are interested in
  speaking about topics that are
  important to them. With the
  plethora of bloggers and online
  voices that exist, hobbies, like
  music or film, are quickly rising
  to the level of politics or social
  issues, in terms of attention
  received.
Keeping Up With the Times

             • The benefits of advanced
               communication technologies are
               obvious. However…
             • Are the current online sites too
               big to collapse? Newspapers are
               in their grave, and, realistically
               speaking, Twitter and Facebook
               will one day face extinction.
             • Those asked seemed
               unconcerned by the prospect of
               FB and Twitter losing steam.
Stacking Up
• Those who preferred                      • Those who preferred
  blogs/Twitters in which people             blogs/Twitters in which people
  focused on their own day-to-day            focused on special topics (and
  lives admitted to:                         cast attention away from
    – Checking them several times a day      themselves) admitted to:
    – Becoming more interested in              – Checking them at several times a
      maintaining their own Twitter/blog         week
    – Having their interest in given           – Becoming more interested in finding
      individuals fade in and out                similar blogs/Twitters
                                               – Maintaining a steady interest in their
                                                 respective topics
And Now For the Consequences
• We typically consider having a
  large following on Twitter to be a
  clear sign of success and appeal.
  What’s not usually considered is
  the herd mentality. Are people
  genuinely interested, or do they
  only believe someone is worth
  following because another does?

• The question of genuine merit vs.
  perceived merit
Quantity over Quality -

   Of all those asked, everyone on
 Facebook admitted to accepting a
 friend request from someone they
             barely knew.

Of the same group, all those who use
 Twitter admitted to enjoying seeing
their follower count rise, even though
  they had no interest in following
        several of those people.
The question of addiction –
 the anxiety of not keeping
up-to-date, or the anxiety of
  not being given enough
         attention.

Compulsion is typically tied
   into the size of your
 audience; the more eyes
 glued to the screen, the
more difficult it becomes to
           resist.
Lack of Foresight
• Irony – Though people are
  aware that the changing times
  will bring new developments,
  they forget the past isn’t
  actually being swept clean.

• Online Survival of the Fittest –
  People are beginning to realize
  the inherent challenge in
  being both genuine and
  respectable.

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For Me, or Not For Me

  • 1. For Me, or Not For Me: Shaping a Digital Identity
  • 2. The Urge to Engage • There are a number of reasons why people use Twitter, Facebook, and blogging at such a high rate. Asking around, the following came up repeatedly : – Convenience – Self-expression – Sake of memories – Engagement of current events, etc.
  • 3. Stimulating Self-Promotion • Is jeopardizing/sacrificing anonymity worth the satisfaction of garnering increased attention online? For years now, more and more people have begun to say yes. • Those asked said they felt happy to both post some form of information about themselves and read about their friends/the people they follow.
  • 4. Putting The “Other” Before the Self • Not everyone wants to talk about her/himself all day. • Most people are interested in speaking about topics that are important to them. With the plethora of bloggers and online voices that exist, hobbies, like music or film, are quickly rising to the level of politics or social issues, in terms of attention received.
  • 5. Keeping Up With the Times • The benefits of advanced communication technologies are obvious. However… • Are the current online sites too big to collapse? Newspapers are in their grave, and, realistically speaking, Twitter and Facebook will one day face extinction. • Those asked seemed unconcerned by the prospect of FB and Twitter losing steam.
  • 6. Stacking Up • Those who preferred • Those who preferred blogs/Twitters in which people blogs/Twitters in which people focused on their own day-to-day focused on special topics (and lives admitted to: cast attention away from – Checking them several times a day themselves) admitted to: – Becoming more interested in – Checking them at several times a maintaining their own Twitter/blog week – Having their interest in given – Becoming more interested in finding individuals fade in and out similar blogs/Twitters – Maintaining a steady interest in their respective topics
  • 7. And Now For the Consequences • We typically consider having a large following on Twitter to be a clear sign of success and appeal. What’s not usually considered is the herd mentality. Are people genuinely interested, or do they only believe someone is worth following because another does? • The question of genuine merit vs. perceived merit
  • 8. Quantity over Quality - Of all those asked, everyone on Facebook admitted to accepting a friend request from someone they barely knew. Of the same group, all those who use Twitter admitted to enjoying seeing their follower count rise, even though they had no interest in following several of those people.
  • 9. The question of addiction – the anxiety of not keeping up-to-date, or the anxiety of not being given enough attention. Compulsion is typically tied into the size of your audience; the more eyes glued to the screen, the more difficult it becomes to resist.
  • 10. Lack of Foresight • Irony – Though people are aware that the changing times will bring new developments, they forget the past isn’t actually being swept clean. • Online Survival of the Fittest – People are beginning to realize the inherent challenge in being both genuine and respectable.