I've observed all four types of social media users. While it's best to hover in the green section of "highly skilled" in both IT & social areas, people can tend to become obsessed if they are too talented in both areas, to the extreme.

1. Social Media User Types
Wall Monitors Fan-Addicts
• Obsessed with increasing number of • Work to incorporate social media with
followers, fans, friends existing programs, events, campaigns so
• Checks Klout score regularly that they will become greater
• Searching for ways to get to the next • Constantly striving to keep up with all
level (of Foursquare, Farmville, etc.) forms of social media, including the latest
• Think of social media as more of a and greatest
computer game (gaining “points”) and • Being so in touch, run the risk of over-
have no intention of ever meeting most connectedness and addiction
people in person
IT Skills Pony Express-ives TMIers
• Have multiple accounts on the same • Don’t realize how many people have
network(s) because forgot they created silently blocked (or just bemoan) their
one a year or so ago – don’t remember numerous postings about every detail of
how to access the previous one today’s meals, the weather, their job, nap,
• Ignorant of the personal nature of social kids, pets, shower, etc.
media and when they finally join, have • May not be aware that they have been
assistant or intern craft intermittent unfriended or blocked from posting to
messages under their name (without others’ walls/sites
seeing them)
Social Skills © By Bilou Enterprises