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OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 30:
UK Media Publishing
P1 and P2 Evidence
Name: Courtney Anne Edwards
Candidate Number: 3042
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
Contents
Section one magazines
• Publisher of Top of the Pops ( slide 5)
• Media product ( slide 6)
• Content of the magazines ( slide 7)
• Magazine gossip page ( slide 8)
• Front Cover ( slide 9)
• Double page spread (slide 10)
• Form and style ( slide 11)
• Technological convergence (slide 11-14)
• Target audience (slide 15)
• Readership circulation ( slide 16)
• Relationship between magazine and audiences ( slide 17)
• Relationship between the audiences and the magazine (slide 18)
• Advertising for consumers ( slide 19)
• Production process ( slide 20- 22)
• Operating model (slide 23)
• Distribution (slide 24)
• Associated Products (slide 25)
• Analysing website (slide 26)
Section two newspaper
• Genre ( slide 29-31)
• Codes and conventions Denotation and connotation of newspaper ( slide
32)
• Denotation and connotation of newspaper DPS ( slide 33)
• Rrelationship between the advertiser and publisher ( slide 34 & 35)
• News Selection and News Values ( 36- 38)
• Advertised Product ( 39)
• Demographics ( 40)
• Readership circulation (41)
• Media platforms (42)
• Advertising to consumers : TV advert example ( 43)
• Advertising Pricing ( 44)
• The sun website analysis: Home page (45)
• The sun website analysis: Contact us (46)
• The sun website analysis: editorial complaints (47)
• Conclusion (48)
Section one Magazines
Publisher of Top of the pops
• The BBC was first set up on the 18th of
October 1922.
• The very first person who set up the BBC
was john Reith.
• The BBC is set up in London and it
headquarters can be found at Portland
place.
• The BBC is expected to be £8 billion per
year.
• The BBC has own many awards such as
the best conference paper.
• The BBC is a large company that won lost
of TV companies , such as BBC one and
two. They also own ITV, channel 4 and 5.
• The “Top of the Pops” magazine was
released in February 1995 by the BBC.
• The first person who was the editor of
“Top of the Pops” was peter Lorrain.
• The “Top of the Pops” magazine was also
set up in London and it headquarters can
be found at vineyard, which is also in
London.
• The Top of the Pops magazine is worth
£5.45 per issue.
• The top of the pops has set up awards for
other artist and vloggers .Such as the teen
awards with radio one.
• Top of the pops magazine was originally a
tv show but was cancelled in 2006.
Media product
• Slogan : The BBC has several slogans such as "Britain's most watched news channel“ and "Whenever you need to
know“. This connotes that the BBC wants the readers to known since they are a multinational, they are trustworthy
and will not give fouls information to there watchers and readers.
• Connotations: By looking at the BBC in a deeper level there main priority, is getting you the information on a natural
disaster or famous celebration before any other news sources can .
• Values: Trust is the foundation of the BBC: we are independent, impartial and honest. Also Audiences are at the heart
of everything we do. We take pride in delivering quality and value for money. Also Creativity is the lifeblood of our
organisation. We respect each other and celebrate our diversity so that everyone can give their best. Finally We are
one BBC: great things happen when we work together
• History: The history of the BBC goes all the way back to the 1920’s where at first the BBC was a radio show. It was not
until the 1930’s that the BBC broadcasted it first show on TV due to the war. In the 1940’s the BBC started to broadcast
post-war programs such as the Olympic games and children programs started to be shown. The 1950’s celebrated the
coronation and radio soap opera was born in this era ,as well as that children shows such as blue peter was first air
which is still being show to this day. In the 1960’s the BBC started to explore other areas of media such as drama
productions, this was also the period of when TV changed from black and white to colors pictures. Many shows where
now broadcasted by satellite across the world during this time. They BBC was now becoming a big success over the
decades as they now in the 1970’s where introducing comedy to they world, and letting people fall in love with the
funny comedies such as Vic reeves and many others. The 80’s where the years of conflicted and the BBC was on the
case to get all the information for the BBC views. The 90’s experience tragedy as princess Diana not only got divorced
by ended up dead later on in the year, nearly nineteen million people turned over to watch the funeral of there
beloved princess on the BBC channel, also later on the magazine “top of the pops” came out for people to read. The
21st century was the year of tech and publicity for the BBC as access to the BBC became a lot more easier by having the
red button, BBC iplayer and 3D TV’s.
• Associated Products: The BBC are owners of many products ranging from the classic BBC one to micro-bite below
are just a few more products that are under the BBC :
• Has a current circulation of 48,500 thousand per month
Content of the magazines
The “Top of the Pops” magazine contains the
latest music and sneak peek of future projects in
the music industry. Not only does this magazine
contain music but also the latest fashion and
tips. Furthermore, it contains information on
your favourite You Tubers and future projects
they have coming up, they also include readers
by running local competitions for them.
By having a contents page it make it easier to
locate and find a specific story that you want to
read. Also it makes the magazine seem more
organized as the magazine has a plan route
through it before you even start to read it. It will
also have a similar house style to the front of the
magazine so it is easy to navigate through the
magazine.
Magazine gossip page
Within the
magazine it has a
gossip page that
spills all the
secretes of you
favorite celebrity.
Embarrassing
stories and much
more to look
forward too.
Main image: by the use of the front cover it
clearly illustrates, that the picture of zoella
(a.k.a Zoë sugg ) is the main focus of this issue
,of Top of the Pops magazine. Zoella is an
international global sensation as she has
recently reached 11 million subscribers, so
many people would be drawn to this magazine
to find out the latest gossip .
Strapline: The
Banner of each issue of “Top of
the Pops” magazine changes,
to make each individual special
to the reader. So by the
strapline “ Emoji lookalike”
make the reader more
interested to find out which
emoji look like there favorite
celebrate. Unfortunately Top
of the Pops does not have a
strapline.
Convergence, barcode , price and month of issue.
Masthead: By making
the logo bright and
colorful, it attracts
more reader to pick up
their magazine. Also
the masthead is big
and bold so it stands
out from other
magazines .
Main headline: The type of text used for the
main headline is a puff. This makes the
headline stand out and link effectively to the
main picture, as everyone knows Zoë is a
kind and loving vlogger who is always kind
to her fans. So by putting the main headline
in a pink heart really reflect to her.
Cover line: By having
cover lines it entices the
reader to find out more,
and end up buying the
magazine making profit fo
the company. An example
of a cover line is "little mi
get random!” this could
implies that we find out
more about the group
which we may find very
odd.
Front Cover
Background colors :
“Top Of The Pops” use a
range of different colors
that are stereotypical
amide towards the
female gaze . By using
the colors hot pink,
white , yellow and aqua
green .
Artist font: “ Top of the
Pops use a verity of
different styles of font
instead of using the
same format. The
reason behind this is
simple the average age
of people who read this
magazine are 12-year-
old girls , it need to be
interesting and not
repetitive as this can be
quite boring for a 12-
year-old girl.
Double page spread
The pull quote from the
interview “I’m shaving my
head for charity “ informs the
reader that celebrates will go
to any lengths to help people
in need. By giving to charity
and inspiring us so the reader
wants to do the same.
Page number
This double page spread
uses differentiated
questions and answers.
These are used effectively
as we can see what type of
questions are being asked
for the said celebrate to
answer. It is also clear
layout for the reader to
understand and read .
From this double
spread we can see
that the stand first is
placed underneath
the main title of the
article . Giving us a
short introduction
on what topics that
will be coming up in
the interview. This
gives the reader a
taste of what is to
come in this
interview.
The main
image on this
page is of
Jessie J before
she has shaved
her hair. The
image
illustrates her
confidence
about doing
this as it is all
going to a
good cause.
Form and style
Top of the Pops magazine has a consistent house style, by having pastel colors such
as pink, yellow and white . The logo has remained the same with a few
modifications to the colour so it will match the rest of the house style. The
magazine consistently displays page numbers on the front cover , so the reader can
find all the gossip before even opening the magazine . The magazine uses a variety
of different fonts to make the magazine stand out in the shop display and is more
inviting to read as it appeals to the younger audiences.
Technological convergence
• Technological convergence means the coming together of technology such as, social media
and print media to produces and distribute a product such as a music magazine.
• The “Top of the Pops” magazine does have a description online the magazine cost £5.49 per
issue
• To find the “Top of the Pop” mag you just type in “Top of the Pops magazine” into google
• The top of the pops magazine can be bought online print copy and it does not have any
special offers .
• The “Top of the Pops” magazine can be found on two website the first one is a sneak peak to
what can be found in the magazine and the second one is where you can buy the magazine.
1
2
Technological convergence
continuation
Media of “top of the pops”:
• Facebook
• Twitter
• LinkedIn
Media of the BBC:
• Twitter
• YouTube
• Instagram
• LinkedIn
Https://m.facebook.co
m/immediate-media/
Https://mobile.tw
itter.com/
Https://www.link
edin.com/compa
ny/immediate-
media-co-/
Https://mobile.twi
tter.com/bbc
https://www.yout
ube.com/user/BB
C
Https://ww
w.linedin.co
m/company
/bbcHttps://www.in
stagram.com/b
bc news/
The reason why big companies such as the BBC and magazines such
as Top of the Pops ,have social media site to help promote and get
more publicity to make the product more popular. This will gain more
profit by the reader buying the product e.g. the magazine.
Technological convergence continued
BBC twitter page : The BBC
twitter page has messages
and tweets from viewers who
may have question that the
want answered straight away.
BBC YouTube page: The BBC
YouTube website has videos
of latest news and other
projects that the BBC are
currently working on .
Target audience
Hartley’s theory:
Age: This magazine is stereotypically targeted at 12-15 year olds but the average age which read
this magazine is age 12.The reason why this could appeal to that target range, is that the colours
which are used will be pastel colours, which is more appealing to the younger audience.
Gender: More young females would read this magazine ,as the magazines main focuses is female
you tubers and fashion, along with your stereotypical music artists such as little mix.
Class: People who would mainly read this magazine would be middle class people, as it is more
appealing to the audiences as they like to hear gossip about their favourite celebrities.
Katz’s theory: Top of the Pops magazine is the type to inform and educate as the audiences is
learning, new information about there favourite celebrity. Also the magazine follows the theory
of diversion as it is away for young people, to escape from there worries and reality so they
dream of having a better life just like there favourite celebs.
Maslow’s theory: Top of the Pops magazine would be found under survivors as the magazine is
safe for young readers to read, and are not exposed to any difficult or wrong use of language.
This is also child friendly as it use friendly colours that will grab the young audiences attention.
Readership circulation
The readership circulation for top of the pops is
344k readers , it also has a print circulation of
43k.
http://www.immediate.co.uk
/brands/top-of-the-pops/
Relationship between magazine and audiences
• Competition (prizes)
Top of the pops runs local prizes give away by either answering a multiple choice question, or just
writing out your name and address and waiting for a response to see if you have one.
• Awards
• Subscriptions
https://www.uniquemaga
zines.co.uk/Top-Of-the-
Pops-Magazine-
Subscription-p346143
https://www.immediatein
siders.com/test/-
/message_boards/categor
y/7110096
Relationship between the audiences
and the magazine
Top of the pops magazine has a cross media convergence through social
media. The social media outlet lets the audience prosumer so the audiences,
contact directly to top of the pops. Furthermore social media helps Top of
the pops magazine to advertise there products and other merchandise they
may have . Some of the social media outlet is included such as YouTube
subscribers,twiter,facebook and Instagram followers.
Facebook 1324
Twitter 1564
YouTube 2345
Instagram 432
Social media subscription from September 2016
You get 24
magazines
which should
be £72.00
however I am
going to give
them a
subscription
service for a
year for £60.00
Advertising for consumers
Top of the pops magazine is adverted by people
making video reviews on YouTube , they are also
advertised in other magazines to help promote
them and also on local magazine websites.
Production process
The production process of “Top of the Pops magazine” is split into different categories. For example one team
works on the music articles, and another works on fashion tips.
You have different people who work on this one magazine, making sure it is to perfection before being sold to
the general public.
The categories of these jobs
• Editor : Peter Hart
• Publisher : Pauline Cooke
• Group ad manager: Duncan Carr
• Sale executive: Anna Thompson
And many more are involved to make sure “Top of the Pops” magazine is the one that grabs your attention, and
full of gossip that you want to read .
Still awaiting a reply!
Production process continued
• Date of publication : This mean the date in which the company wish to release the final product to the
general public.
• Managing the schedule: This is a VERY important process that you should not miss out when it comes to
the production of a magazine. Your schedule should be made in such a way that there are no certain
mishaps or even mistakes , you must always meet the given deadline which is why this process is so
successful.
• Editorial and budgetary decisions : The editorial decisions involve the magazine’s editorial team deciding
and discussing what topics will be covered in the next issue of the chosen magazine. After deciding which
types of article ideas or topics, news stories, illustrations and photographs will be used in the magazine,
the team now makes the budgetary decisions. They then look at the money that is available to them and
how it will be spent towards the production of the magazine.
• Content acquisition: This is arguably the most important step without content we simply can’t have the
magazine in the first place. There are two ways that content can be found for a magazine. The first is
through in-house staff writers and the second way is through external writers. This is when artwork and
graphics are worked on, as the artwork is depicted as illustrations and pictures that are going to be placed
in the magazine. a lot of research is made by reporters into the topics and events which are being covered.
,also meetings are made with interviewees.
http://hosbeg.com/the-magazine-production-process
Production process continuation
• Sub-editing: Is the focuses on one major thing, which is quality control there are a virility of thing that
need to be checked such as ………
• The accuracy of all facts in the articles
• Making sure there are no incorrect words
• Grammar and punctuation is used correctly
• All articles follow the house-style
• Working on the page layout
• Page layout :There is a special team responsible for page layouts called the layout staff. Their job is to
typeset and layout the various pages that come together to make the magazine.
• Proofreading: The editorial department will print out a hardcopy of the magazine for the sole purpose of
reading through to find and correct any mistakes in it. It is easier to proofread a hardcopy than it is to
proofread a softcopy as it is quicker to spot mistakes .
• File emailed to printer: After proofreading , the hardcopy of the entire magazine is sent to the printer to
print the magazine. Pre-press is the process of checking all the fonts and images that is needed for the
magazine . Each copy the printer prints is the final finished product of the magazine that readers are going
to have.
• Distribution : The printing company, having finished with the printing of the magazines will package them
neatly and send them to a warehouse. From the warehouse, the magazines are then distributed to shops
around the world so then they can be sold to the public.
Operating model
http://www.immediate.co.uk/ourpeo
ple/
Distribution
Distribution means the way in something can be shared world-wide and or to
just a number of recipients.
With Top of the pops magazine many people can subscribe to the magazine,
on their website. This where the customer can have the choice to subscribe to
the paper base or digital form, but both forms would have the same
percentage saved. When the customer is subscribed to the magazine they
have to fill out a billing address, where they can chose if they want the
magazine to be delivered to the current address or create a different address.
Most music magazines don’t advertise themselves above the line, as they
would normally self promote themselves on the self of shop. This is important
because they wouldn't promote themselves because of the artist/band on
front or because it is a well known brand of music magazine. Shops like
WHSmith or Sainsbury will sell top of the pops magazine.
Associated Products
Magazine
Immediate Media has many
other brands beside “Top of the
Pop” magazine . These magazines
could have been brought out
before it became a radio show or
TV show .
Radio
Digital products
Immediate Media also
have people working on
magazines that are still
currently on the air .
These are all available on
line as well on any
device that you may
have.
Some Radio shows
have there own
magazine, as well as
being on the air
24/7.
http://www.immediate.co.uk/
business/
Top of the Pops website
Link to website: http://www.immediate.co.uk/brands/top-of-the-
pops/
Brief descriptions : World-wide magazine which is accessible anyway online
and local shops. This website give you information about the magazine that
is to be realised. This magazines is more for the female population as it not
only has music but also fashion tips as well.
Analysing website
Other brand that follow the
same company
Main critters and number of
reader there are .
Other ways to access the
magazine and website
http://www.totpmag.com
The average age that
reads this magazine.
Section 2 newspapers
Genre
Free sheet: Metro
The metro newspaper was launched in London on
the march 16 1999. it is part of the same media
group as ‘the daily mail’ and ‘the mail on Sunday’.
In 2017 the metro became the most read
newspaper in the Uk according to monthly NRS
figures.
In the first five years it achieved a readership of
over 1 million weekly readers, making it Uk’s fourth
largest weekday newspaper after ‘the sun’ , ‘ the
daily mirror’ and ‘ the daily mail’. In October 2016
circulation was increased to nearly 1.5 million and
in June 2017 it became the biggest weekday
newspaper by circulation of 1,479,775.The target
audiences of metro is between the ages of 20-40
https://www.metro.news
Genre
Red Top Tabloid
News core UK of which news group newspapers is a
subsidiary and owned by Rupert Murdoch. A tabloids
format with a circulation of a million and a half . The
company was founded in 1964 and the sun was created
on September 15, the newspaper has a circulation of
1,575,996 as of may 2017.
The newspaper itself a 11x17 inches in measurement
which is has narrow columns compared to a broadsheet.
With the use of a writing style which is known as tabloid
journalism, this type of writing help to emphasis the
main story that has featured the front cover.
Genre
Broadsheet:
The times was first created in 1785 but under
the name ‘the daily universal register’, it was
not until 1788 that it changed to ‘the times’ .
During may 2017 ‘the times’ had a circulation of
445,737 readers compared to its counterpart
‘the sun’ which had 1,575,996 in the same
month.
The newspaper it self use a different method on
it’s front cover compared to ‘the sun’, it only has
one image and has columns of text of the main
story and the sub story .
The first time Broadsheets where published
where in 1618, which didn't appear in the Uk
until 1700s due to tax so they increased the size
of the pages so they used less.
Codes and conventions Denotation
and connotation of newspaper
Masthead: By making the logo
bright and colourful, it attracts
more reader to pick up the
newspaper. Also the masthead is
big and bold so it stands out
from other newspaper.
Lead story: The headline used a bold
text and is in capitals to demonstrate
it importance , The words “ pay and
dis may” is a miss play on words , to
illustrate the importance of the secret
meaning behind those words.
Main image: by having a main image
on the front of a newspaper will
capture the audiences attention. By
having a image as revelling as this will
definitely capture the males
attention, as it has been revelled that
men tend to buy the newspaper more
than women.
Strapline: The banner for the
sun newspaper changes with
each issue bring up more
important issue that need to be
know or dealt with. For example
“ NO,NO,NO PRIME MINSTER”
makes the reader aware that
something has happen involving
the prime minister.
Cover line: by having cover lines it
entices the reader to find out
more, and end up buying the
magazine making profit for the
company. An example of a cover
line is “nanny sues for Mel b’s
fortune” this could imply that
there is more to know by the
vague title.
Display Advertisement: The use of
adverts on newspaper help to make
the reader more aware of a good deal
or a way to save money . For example
“ 2 free Thorpe park tickets” they
place one token and encourage the
reader to buy more newspapers in
order to gain the two free tickets .
Artist font : The newspaper use the
same type of font through out the
newspaper. This is meant to
illustrate consistence as the
newspaper is targeted toward and
older generation .
Denotation and
connotation of
newspaper DPS
Main headline: The headline used
a bold text and is in capitals to
demonstrate it importance . For
example “May’s triple shock”
could imply that something
astonishing has happened through
out the month of may and we the
reader need to be up dated about
it.
Pull quote: “.…and the big bore
went wishy wishy-washy washy”
this illustrates the most famous
line from popular book “we’re
going on a bear hunt”. The book is
popular for all young ages , this
informs the reader that if their
child has not read this story yet
they will at some point now they
know of this book.
Main image: Jeremy Corbyn is loved
by all for creating “ we’re going on a
bear hunt” this image shows the
author reading his story with
passion to a young audiences.
Cover story: In
newspapers they tend
to have a different
story along the side
which many cover a
similar area in which
the main story is
covering.
Cover story: “ Axe
for rate aid
funding” has out
lined a fraud
where the business
of lots of little firms
lost thousands of
pounds of money
due to there
empolyer pulling
out at the last
minuet taking all
there money. This
make the reader
aware that ,the
world is not always
safe even in our
own country.
Main story: With the main story it tends to cover one of the
following subjects celebrities, politics or the royal family. For this
newspaper it is about politics and the most resent is Corbyn
going around sharing his story of “we’re going on a bear hunt”.
Page number
Normally on the news paper it would have a technological
convergent which is the writer or journalist email address. These
tend to be found on the front cover or under a story that they
where involved with.
Relationship between the advertiser
and publisher
The sun has a relationship between
different adventure park , such as Lego
land , chessington and Thorpe park.
Each year around summer term the sun
publishes 2 free tickets , that can be taken
to the parks and changed for actual tickets
within a certain time.
The purpose behind this is to gain
awareness of the theme parks , and gain
new customer to come to the park more
offend by giving them their first two
tickets for free in a newspaper. The are
paying less for a regular ticket by buying a
newspaper, that provides two free tickets.
This deal between the sun and Thorpe
park does not just benefit the theme park,
but also the newspaper as more people
are buying it for the two free tickets.
Relationship between the advertiser
and publisher
Twitter 1,344,489
Facebook 2,807,439
Instagram 105 K
YouTube 15,235
News Selection and News Values
The headline on the front cover used a bold text and is in capitals to demonstrate it
importance , The words “ pay and dis may” is a miss play on words , to illustrate the
importance of the secret meaning behind those words. It is also telling the reader to pay up
and to there dismay it will disappear. On the double page spread it continues with the main
story which feathers on the front cover . But this time it has another paly on words “may’s
triple shock” which could imply that something ,astonishing has happened through out the
month of may and we the reader need to be up dated about it. Also it could link to the the
government as there are social economic problems that are happening in this time period.
News values (Galtung & Ruge) analysis
Front cover
• “nanny sues for Mel b’s fortune” this could
imply that there is more to know by the
vague title
• “ NO,NO,NO PRIME MINSTER” makes the
reader aware that something has happen
involving the prime minister.
• “ 2 free Thorpe park tickets” they place one
token and encourage the reader to buy more
newspapers in order to gain the two free
tickets
DPS
• “May’s triple shock” could imply that
something astonishing has happened through
out the month of may and we the reader need
to be up dated about it.
• “.…and the big bore went wishy wishy-washy washy”
this illustrates the most famous line from popular
book going on a bear hunt
• “ Axe for rate aid funding” has out lined a fraud
where the business of lots of little firms lost
thousands of pounds of money due to there
employer pulling out at the last minuet taking all
there money.
News values (Galtung & Ruge)
By using the news value the Galtung Ruge theory we
can discover which categories the sun front over and
DPS would come under. For example the front cover
story leads onto the DPS to represent it important as
it involves the government and Teresa may.
The front cover and DPS would fall under the
following categories.
• Consonace
• Continuity
• Refernce to elite nation
• Threshold
• Persoalisation
http://heworthmediastudies.blogspot.co.uk/2010/04
/galtung-and-ruge-news-values-theory.html
Advertised Product
The advert for the sun newspaper is
Thorpe park. The page within the
newspaper holds the term and
conditions for the two free tickets in
order to ‘claim’ your tickets as it says
on the banner. It also says the
amount of tokens which is needed in
order to get the free tickets which is
not advertised on the front cover .
The page also hold a form to be sign
and filled with your personal
information in order to gain the free
tickets.
Demographics
The sun newspaper is offered read
by the people around the ages of
25-34, the gender that reads the sun
the most is the males . It also falls
into the categories from
unemployed, students to office
supervisor who have well paid jobs.
Readership and circulation
Media platforms
The sun uses several different social media platforms such as Facebook, twitter and
YouTube. From these different platforms they keep you up-to-date with the latest news ,
and also give you interviews through the platform of YouTube.
On the twitter page it
features where you
can find information
from the sun
newspaper. Also the
amount of followers it
has and pinned
tweets which could
be from a reader or
the main headline in
the paper that was
released that day.
On the
Facebook page
it features
videos the
amount of
followers and
other images of
the newspaper
that would be
featured in that
days release
On the Instagram page
it features the amount
of followers , who they
are following and the
amount of post they
have shown on their
page. They also have
links to their website
in the bio.
On their YouTube page
which features all the
adverts the sun has
released . Also
features who they
follow and who
follows them back .
Advertising to consumers : TV advert
example
Through researching the sun adverts I found an advert that takes place during the best
mans speech , where the best man and groom are discussing the benefits of collecting
28 codes in the news paper during the best mans speech and they will get a £5 back.
The best man explains that it does not need to be 28 days in a row you will still get a
£5 for 28 codes . The conversation is interrupted by the guest of the wedding bring
them back to reality and the best man finishing his speech. For then the bride to give a
look of disappointment before returning back to their discussion , to then to be
interrupted again by an angry bride saying “oh grow up you two” for then the best
man to cup is mouth and then say fiver towards her. The scene is ended by the logo of
the sun appearing and the song celebrations playing. Over the song we hear the over
voice say “ grab the sun for free five with sun savers ” before ending
https://www.youtub
e.com/watch?v=AQ
0rvlgxiMw
Advertising Pricing
Full page Half page Quarter page
Advertising in the sun newspaper has many
variables that can effect the price which
includes the position, size and also what
type of advert will be shown.
The prices of the newspaper show the
average number of people of the readership
who will see the advertisement when
reading the paper which make the price of
each page higher. The pages below are an
example of each page that can be found in
the newspaper. Also to the side is the prices
for each half, quarter and full page.
http://dealwiththemedia.co
m/in-depth-articles/media-
advertising-cost/
The Sun Advertising Prices
Full Page
(Color)
£ 55,502
Half Page £30,526
Quarter Page £23,000
The sun website analysis: Home page
Other newspaper
that have
partnership with the
sun or other
recommendations
for the reader to
read.
The sun newsletter that
the reader can sign up to ,
so they never miss any
news.
Different tabs which links to
the readers account, contact
us , help page and register for
new readers
Amount of readers everyday that come
onto the website or are reading the
newspaper
Latest sun
newspaper
that has been
released into
the world .
The sun website analysis: Contact us
On the sun website on the tab ‘contact us’ leads you to this layout .Where you can put in
your details and your message that may hold a complaint or even help with the website.
It will also test to see if you are a robot but apart from that it is very simple to follow
and submit your problem. If you do not want to send you complaint or help you can do
it by post as they have their post code to the side of the fill out form.
The sun website analysis: editorial
complaints
If a reader has an criticism about the content within
the sun newspaper at the bottom of the home page
there is a link that is provided to make the said
complaint. Which then takes you to the ‘editorial
complaints’ page which includes the main policy that
complaints must follow and different contact details
further down the page of different sections of the
newspaper or online.
Also on the page was the top ten most common
completes that are made and answer underneath
them for other people who may have the same
complaint.
Conclusion
From this learning object I focused on understanding existing
print based media products. I have looked many magazines and
newspaper examples of them are , Top of the Pop and The Sun.
What I have looked at is the demographics of the reader ship for
both platforms in how they attract their reader. Also I have
annotated both the front cover and DPS for both forms. By
looking at all of these areas I am able to develop my knowledge
of what I expected of a print based media product and how
there are many details that need to be considered before they
are published. Newspaper
the sun

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Unit 30 l01

  • 1. OCR – Level 3 Cambridge Introductory Diploma in Media Unit 30: UK Media Publishing P1 and P2 Evidence Name: Courtney Anne Edwards Candidate Number: 3042 Center Name: St. Andrew’s Catholic School Center Number: 64135 Set Brief - Print Project/Brief – Music Magazine & Promotion
  • 2.
  • 3. Contents Section one magazines • Publisher of Top of the Pops ( slide 5) • Media product ( slide 6) • Content of the magazines ( slide 7) • Magazine gossip page ( slide 8) • Front Cover ( slide 9) • Double page spread (slide 10) • Form and style ( slide 11) • Technological convergence (slide 11-14) • Target audience (slide 15) • Readership circulation ( slide 16) • Relationship between magazine and audiences ( slide 17) • Relationship between the audiences and the magazine (slide 18) • Advertising for consumers ( slide 19) • Production process ( slide 20- 22) • Operating model (slide 23) • Distribution (slide 24) • Associated Products (slide 25) • Analysing website (slide 26) Section two newspaper • Genre ( slide 29-31) • Codes and conventions Denotation and connotation of newspaper ( slide 32) • Denotation and connotation of newspaper DPS ( slide 33) • Rrelationship between the advertiser and publisher ( slide 34 & 35) • News Selection and News Values ( 36- 38) • Advertised Product ( 39) • Demographics ( 40) • Readership circulation (41) • Media platforms (42) • Advertising to consumers : TV advert example ( 43) • Advertising Pricing ( 44) • The sun website analysis: Home page (45) • The sun website analysis: Contact us (46) • The sun website analysis: editorial complaints (47) • Conclusion (48)
  • 5. Publisher of Top of the pops • The BBC was first set up on the 18th of October 1922. • The very first person who set up the BBC was john Reith. • The BBC is set up in London and it headquarters can be found at Portland place. • The BBC is expected to be £8 billion per year. • The BBC has own many awards such as the best conference paper. • The BBC is a large company that won lost of TV companies , such as BBC one and two. They also own ITV, channel 4 and 5. • The “Top of the Pops” magazine was released in February 1995 by the BBC. • The first person who was the editor of “Top of the Pops” was peter Lorrain. • The “Top of the Pops” magazine was also set up in London and it headquarters can be found at vineyard, which is also in London. • The Top of the Pops magazine is worth £5.45 per issue. • The top of the pops has set up awards for other artist and vloggers .Such as the teen awards with radio one. • Top of the pops magazine was originally a tv show but was cancelled in 2006.
  • 6. Media product • Slogan : The BBC has several slogans such as "Britain's most watched news channel“ and "Whenever you need to know“. This connotes that the BBC wants the readers to known since they are a multinational, they are trustworthy and will not give fouls information to there watchers and readers. • Connotations: By looking at the BBC in a deeper level there main priority, is getting you the information on a natural disaster or famous celebration before any other news sources can . • Values: Trust is the foundation of the BBC: we are independent, impartial and honest. Also Audiences are at the heart of everything we do. We take pride in delivering quality and value for money. Also Creativity is the lifeblood of our organisation. We respect each other and celebrate our diversity so that everyone can give their best. Finally We are one BBC: great things happen when we work together • History: The history of the BBC goes all the way back to the 1920’s where at first the BBC was a radio show. It was not until the 1930’s that the BBC broadcasted it first show on TV due to the war. In the 1940’s the BBC started to broadcast post-war programs such as the Olympic games and children programs started to be shown. The 1950’s celebrated the coronation and radio soap opera was born in this era ,as well as that children shows such as blue peter was first air which is still being show to this day. In the 1960’s the BBC started to explore other areas of media such as drama productions, this was also the period of when TV changed from black and white to colors pictures. Many shows where now broadcasted by satellite across the world during this time. They BBC was now becoming a big success over the decades as they now in the 1970’s where introducing comedy to they world, and letting people fall in love with the funny comedies such as Vic reeves and many others. The 80’s where the years of conflicted and the BBC was on the case to get all the information for the BBC views. The 90’s experience tragedy as princess Diana not only got divorced by ended up dead later on in the year, nearly nineteen million people turned over to watch the funeral of there beloved princess on the BBC channel, also later on the magazine “top of the pops” came out for people to read. The 21st century was the year of tech and publicity for the BBC as access to the BBC became a lot more easier by having the red button, BBC iplayer and 3D TV’s. • Associated Products: The BBC are owners of many products ranging from the classic BBC one to micro-bite below are just a few more products that are under the BBC : • Has a current circulation of 48,500 thousand per month
  • 7. Content of the magazines The “Top of the Pops” magazine contains the latest music and sneak peek of future projects in the music industry. Not only does this magazine contain music but also the latest fashion and tips. Furthermore, it contains information on your favourite You Tubers and future projects they have coming up, they also include readers by running local competitions for them. By having a contents page it make it easier to locate and find a specific story that you want to read. Also it makes the magazine seem more organized as the magazine has a plan route through it before you even start to read it. It will also have a similar house style to the front of the magazine so it is easy to navigate through the magazine.
  • 8. Magazine gossip page Within the magazine it has a gossip page that spills all the secretes of you favorite celebrity. Embarrassing stories and much more to look forward too.
  • 9. Main image: by the use of the front cover it clearly illustrates, that the picture of zoella (a.k.a Zoë sugg ) is the main focus of this issue ,of Top of the Pops magazine. Zoella is an international global sensation as she has recently reached 11 million subscribers, so many people would be drawn to this magazine to find out the latest gossip . Strapline: The Banner of each issue of “Top of the Pops” magazine changes, to make each individual special to the reader. So by the strapline “ Emoji lookalike” make the reader more interested to find out which emoji look like there favorite celebrate. Unfortunately Top of the Pops does not have a strapline. Convergence, barcode , price and month of issue. Masthead: By making the logo bright and colorful, it attracts more reader to pick up their magazine. Also the masthead is big and bold so it stands out from other magazines . Main headline: The type of text used for the main headline is a puff. This makes the headline stand out and link effectively to the main picture, as everyone knows Zoë is a kind and loving vlogger who is always kind to her fans. So by putting the main headline in a pink heart really reflect to her. Cover line: By having cover lines it entices the reader to find out more, and end up buying the magazine making profit fo the company. An example of a cover line is "little mi get random!” this could implies that we find out more about the group which we may find very odd. Front Cover Background colors : “Top Of The Pops” use a range of different colors that are stereotypical amide towards the female gaze . By using the colors hot pink, white , yellow and aqua green . Artist font: “ Top of the Pops use a verity of different styles of font instead of using the same format. The reason behind this is simple the average age of people who read this magazine are 12-year- old girls , it need to be interesting and not repetitive as this can be quite boring for a 12- year-old girl.
  • 10. Double page spread The pull quote from the interview “I’m shaving my head for charity “ informs the reader that celebrates will go to any lengths to help people in need. By giving to charity and inspiring us so the reader wants to do the same. Page number This double page spread uses differentiated questions and answers. These are used effectively as we can see what type of questions are being asked for the said celebrate to answer. It is also clear layout for the reader to understand and read . From this double spread we can see that the stand first is placed underneath the main title of the article . Giving us a short introduction on what topics that will be coming up in the interview. This gives the reader a taste of what is to come in this interview. The main image on this page is of Jessie J before she has shaved her hair. The image illustrates her confidence about doing this as it is all going to a good cause.
  • 11. Form and style Top of the Pops magazine has a consistent house style, by having pastel colors such as pink, yellow and white . The logo has remained the same with a few modifications to the colour so it will match the rest of the house style. The magazine consistently displays page numbers on the front cover , so the reader can find all the gossip before even opening the magazine . The magazine uses a variety of different fonts to make the magazine stand out in the shop display and is more inviting to read as it appeals to the younger audiences.
  • 12. Technological convergence • Technological convergence means the coming together of technology such as, social media and print media to produces and distribute a product such as a music magazine. • The “Top of the Pops” magazine does have a description online the magazine cost £5.49 per issue • To find the “Top of the Pop” mag you just type in “Top of the Pops magazine” into google • The top of the pops magazine can be bought online print copy and it does not have any special offers . • The “Top of the Pops” magazine can be found on two website the first one is a sneak peak to what can be found in the magazine and the second one is where you can buy the magazine. 1 2
  • 13. Technological convergence continuation Media of “top of the pops”: • Facebook • Twitter • LinkedIn Media of the BBC: • Twitter • YouTube • Instagram • LinkedIn Https://m.facebook.co m/immediate-media/ Https://mobile.tw itter.com/ Https://www.link edin.com/compa ny/immediate- media-co-/ Https://mobile.twi tter.com/bbc https://www.yout ube.com/user/BB C Https://ww w.linedin.co m/company /bbcHttps://www.in stagram.com/b bc news/ The reason why big companies such as the BBC and magazines such as Top of the Pops ,have social media site to help promote and get more publicity to make the product more popular. This will gain more profit by the reader buying the product e.g. the magazine.
  • 14. Technological convergence continued BBC twitter page : The BBC twitter page has messages and tweets from viewers who may have question that the want answered straight away. BBC YouTube page: The BBC YouTube website has videos of latest news and other projects that the BBC are currently working on .
  • 15. Target audience Hartley’s theory: Age: This magazine is stereotypically targeted at 12-15 year olds but the average age which read this magazine is age 12.The reason why this could appeal to that target range, is that the colours which are used will be pastel colours, which is more appealing to the younger audience. Gender: More young females would read this magazine ,as the magazines main focuses is female you tubers and fashion, along with your stereotypical music artists such as little mix. Class: People who would mainly read this magazine would be middle class people, as it is more appealing to the audiences as they like to hear gossip about their favourite celebrities. Katz’s theory: Top of the Pops magazine is the type to inform and educate as the audiences is learning, new information about there favourite celebrity. Also the magazine follows the theory of diversion as it is away for young people, to escape from there worries and reality so they dream of having a better life just like there favourite celebs. Maslow’s theory: Top of the Pops magazine would be found under survivors as the magazine is safe for young readers to read, and are not exposed to any difficult or wrong use of language. This is also child friendly as it use friendly colours that will grab the young audiences attention.
  • 16. Readership circulation The readership circulation for top of the pops is 344k readers , it also has a print circulation of 43k. http://www.immediate.co.uk /brands/top-of-the-pops/
  • 17. Relationship between magazine and audiences • Competition (prizes) Top of the pops runs local prizes give away by either answering a multiple choice question, or just writing out your name and address and waiting for a response to see if you have one. • Awards • Subscriptions https://www.uniquemaga zines.co.uk/Top-Of-the- Pops-Magazine- Subscription-p346143 https://www.immediatein siders.com/test/- /message_boards/categor y/7110096
  • 18. Relationship between the audiences and the magazine Top of the pops magazine has a cross media convergence through social media. The social media outlet lets the audience prosumer so the audiences, contact directly to top of the pops. Furthermore social media helps Top of the pops magazine to advertise there products and other merchandise they may have . Some of the social media outlet is included such as YouTube subscribers,twiter,facebook and Instagram followers. Facebook 1324 Twitter 1564 YouTube 2345 Instagram 432 Social media subscription from September 2016 You get 24 magazines which should be £72.00 however I am going to give them a subscription service for a year for £60.00
  • 19. Advertising for consumers Top of the pops magazine is adverted by people making video reviews on YouTube , they are also advertised in other magazines to help promote them and also on local magazine websites.
  • 20. Production process The production process of “Top of the Pops magazine” is split into different categories. For example one team works on the music articles, and another works on fashion tips. You have different people who work on this one magazine, making sure it is to perfection before being sold to the general public. The categories of these jobs • Editor : Peter Hart • Publisher : Pauline Cooke • Group ad manager: Duncan Carr • Sale executive: Anna Thompson And many more are involved to make sure “Top of the Pops” magazine is the one that grabs your attention, and full of gossip that you want to read . Still awaiting a reply!
  • 21. Production process continued • Date of publication : This mean the date in which the company wish to release the final product to the general public. • Managing the schedule: This is a VERY important process that you should not miss out when it comes to the production of a magazine. Your schedule should be made in such a way that there are no certain mishaps or even mistakes , you must always meet the given deadline which is why this process is so successful. • Editorial and budgetary decisions : The editorial decisions involve the magazine’s editorial team deciding and discussing what topics will be covered in the next issue of the chosen magazine. After deciding which types of article ideas or topics, news stories, illustrations and photographs will be used in the magazine, the team now makes the budgetary decisions. They then look at the money that is available to them and how it will be spent towards the production of the magazine. • Content acquisition: This is arguably the most important step without content we simply can’t have the magazine in the first place. There are two ways that content can be found for a magazine. The first is through in-house staff writers and the second way is through external writers. This is when artwork and graphics are worked on, as the artwork is depicted as illustrations and pictures that are going to be placed in the magazine. a lot of research is made by reporters into the topics and events which are being covered. ,also meetings are made with interviewees. http://hosbeg.com/the-magazine-production-process
  • 22. Production process continuation • Sub-editing: Is the focuses on one major thing, which is quality control there are a virility of thing that need to be checked such as ……… • The accuracy of all facts in the articles • Making sure there are no incorrect words • Grammar and punctuation is used correctly • All articles follow the house-style • Working on the page layout • Page layout :There is a special team responsible for page layouts called the layout staff. Their job is to typeset and layout the various pages that come together to make the magazine. • Proofreading: The editorial department will print out a hardcopy of the magazine for the sole purpose of reading through to find and correct any mistakes in it. It is easier to proofread a hardcopy than it is to proofread a softcopy as it is quicker to spot mistakes . • File emailed to printer: After proofreading , the hardcopy of the entire magazine is sent to the printer to print the magazine. Pre-press is the process of checking all the fonts and images that is needed for the magazine . Each copy the printer prints is the final finished product of the magazine that readers are going to have. • Distribution : The printing company, having finished with the printing of the magazines will package them neatly and send them to a warehouse. From the warehouse, the magazines are then distributed to shops around the world so then they can be sold to the public.
  • 24. Distribution Distribution means the way in something can be shared world-wide and or to just a number of recipients. With Top of the pops magazine many people can subscribe to the magazine, on their website. This where the customer can have the choice to subscribe to the paper base or digital form, but both forms would have the same percentage saved. When the customer is subscribed to the magazine they have to fill out a billing address, where they can chose if they want the magazine to be delivered to the current address or create a different address. Most music magazines don’t advertise themselves above the line, as they would normally self promote themselves on the self of shop. This is important because they wouldn't promote themselves because of the artist/band on front or because it is a well known brand of music magazine. Shops like WHSmith or Sainsbury will sell top of the pops magazine.
  • 25. Associated Products Magazine Immediate Media has many other brands beside “Top of the Pop” magazine . These magazines could have been brought out before it became a radio show or TV show . Radio Digital products Immediate Media also have people working on magazines that are still currently on the air . These are all available on line as well on any device that you may have. Some Radio shows have there own magazine, as well as being on the air 24/7. http://www.immediate.co.uk/ business/
  • 26. Top of the Pops website Link to website: http://www.immediate.co.uk/brands/top-of-the- pops/ Brief descriptions : World-wide magazine which is accessible anyway online and local shops. This website give you information about the magazine that is to be realised. This magazines is more for the female population as it not only has music but also fashion tips as well.
  • 27. Analysing website Other brand that follow the same company Main critters and number of reader there are . Other ways to access the magazine and website http://www.totpmag.com The average age that reads this magazine.
  • 29. Genre Free sheet: Metro The metro newspaper was launched in London on the march 16 1999. it is part of the same media group as ‘the daily mail’ and ‘the mail on Sunday’. In 2017 the metro became the most read newspaper in the Uk according to monthly NRS figures. In the first five years it achieved a readership of over 1 million weekly readers, making it Uk’s fourth largest weekday newspaper after ‘the sun’ , ‘ the daily mirror’ and ‘ the daily mail’. In October 2016 circulation was increased to nearly 1.5 million and in June 2017 it became the biggest weekday newspaper by circulation of 1,479,775.The target audiences of metro is between the ages of 20-40 https://www.metro.news
  • 30. Genre Red Top Tabloid News core UK of which news group newspapers is a subsidiary and owned by Rupert Murdoch. A tabloids format with a circulation of a million and a half . The company was founded in 1964 and the sun was created on September 15, the newspaper has a circulation of 1,575,996 as of may 2017. The newspaper itself a 11x17 inches in measurement which is has narrow columns compared to a broadsheet. With the use of a writing style which is known as tabloid journalism, this type of writing help to emphasis the main story that has featured the front cover.
  • 31. Genre Broadsheet: The times was first created in 1785 but under the name ‘the daily universal register’, it was not until 1788 that it changed to ‘the times’ . During may 2017 ‘the times’ had a circulation of 445,737 readers compared to its counterpart ‘the sun’ which had 1,575,996 in the same month. The newspaper it self use a different method on it’s front cover compared to ‘the sun’, it only has one image and has columns of text of the main story and the sub story . The first time Broadsheets where published where in 1618, which didn't appear in the Uk until 1700s due to tax so they increased the size of the pages so they used less.
  • 32. Codes and conventions Denotation and connotation of newspaper Masthead: By making the logo bright and colourful, it attracts more reader to pick up the newspaper. Also the masthead is big and bold so it stands out from other newspaper. Lead story: The headline used a bold text and is in capitals to demonstrate it importance , The words “ pay and dis may” is a miss play on words , to illustrate the importance of the secret meaning behind those words. Main image: by having a main image on the front of a newspaper will capture the audiences attention. By having a image as revelling as this will definitely capture the males attention, as it has been revelled that men tend to buy the newspaper more than women. Strapline: The banner for the sun newspaper changes with each issue bring up more important issue that need to be know or dealt with. For example “ NO,NO,NO PRIME MINSTER” makes the reader aware that something has happen involving the prime minister. Cover line: by having cover lines it entices the reader to find out more, and end up buying the magazine making profit for the company. An example of a cover line is “nanny sues for Mel b’s fortune” this could imply that there is more to know by the vague title. Display Advertisement: The use of adverts on newspaper help to make the reader more aware of a good deal or a way to save money . For example “ 2 free Thorpe park tickets” they place one token and encourage the reader to buy more newspapers in order to gain the two free tickets . Artist font : The newspaper use the same type of font through out the newspaper. This is meant to illustrate consistence as the newspaper is targeted toward and older generation .
  • 33. Denotation and connotation of newspaper DPS Main headline: The headline used a bold text and is in capitals to demonstrate it importance . For example “May’s triple shock” could imply that something astonishing has happened through out the month of may and we the reader need to be up dated about it. Pull quote: “.…and the big bore went wishy wishy-washy washy” this illustrates the most famous line from popular book “we’re going on a bear hunt”. The book is popular for all young ages , this informs the reader that if their child has not read this story yet they will at some point now they know of this book. Main image: Jeremy Corbyn is loved by all for creating “ we’re going on a bear hunt” this image shows the author reading his story with passion to a young audiences. Cover story: In newspapers they tend to have a different story along the side which many cover a similar area in which the main story is covering. Cover story: “ Axe for rate aid funding” has out lined a fraud where the business of lots of little firms lost thousands of pounds of money due to there empolyer pulling out at the last minuet taking all there money. This make the reader aware that ,the world is not always safe even in our own country. Main story: With the main story it tends to cover one of the following subjects celebrities, politics or the royal family. For this newspaper it is about politics and the most resent is Corbyn going around sharing his story of “we’re going on a bear hunt”. Page number Normally on the news paper it would have a technological convergent which is the writer or journalist email address. These tend to be found on the front cover or under a story that they where involved with.
  • 34. Relationship between the advertiser and publisher The sun has a relationship between different adventure park , such as Lego land , chessington and Thorpe park. Each year around summer term the sun publishes 2 free tickets , that can be taken to the parks and changed for actual tickets within a certain time. The purpose behind this is to gain awareness of the theme parks , and gain new customer to come to the park more offend by giving them their first two tickets for free in a newspaper. The are paying less for a regular ticket by buying a newspaper, that provides two free tickets. This deal between the sun and Thorpe park does not just benefit the theme park, but also the newspaper as more people are buying it for the two free tickets.
  • 35. Relationship between the advertiser and publisher Twitter 1,344,489 Facebook 2,807,439 Instagram 105 K YouTube 15,235
  • 36. News Selection and News Values The headline on the front cover used a bold text and is in capitals to demonstrate it importance , The words “ pay and dis may” is a miss play on words , to illustrate the importance of the secret meaning behind those words. It is also telling the reader to pay up and to there dismay it will disappear. On the double page spread it continues with the main story which feathers on the front cover . But this time it has another paly on words “may’s triple shock” which could imply that something ,astonishing has happened through out the month of may and we the reader need to be up dated about it. Also it could link to the the government as there are social economic problems that are happening in this time period.
  • 37. News values (Galtung & Ruge) analysis Front cover • “nanny sues for Mel b’s fortune” this could imply that there is more to know by the vague title • “ NO,NO,NO PRIME MINSTER” makes the reader aware that something has happen involving the prime minister. • “ 2 free Thorpe park tickets” they place one token and encourage the reader to buy more newspapers in order to gain the two free tickets DPS • “May’s triple shock” could imply that something astonishing has happened through out the month of may and we the reader need to be up dated about it. • “.…and the big bore went wishy wishy-washy washy” this illustrates the most famous line from popular book going on a bear hunt • “ Axe for rate aid funding” has out lined a fraud where the business of lots of little firms lost thousands of pounds of money due to there employer pulling out at the last minuet taking all there money.
  • 38. News values (Galtung & Ruge) By using the news value the Galtung Ruge theory we can discover which categories the sun front over and DPS would come under. For example the front cover story leads onto the DPS to represent it important as it involves the government and Teresa may. The front cover and DPS would fall under the following categories. • Consonace • Continuity • Refernce to elite nation • Threshold • Persoalisation http://heworthmediastudies.blogspot.co.uk/2010/04 /galtung-and-ruge-news-values-theory.html
  • 39. Advertised Product The advert for the sun newspaper is Thorpe park. The page within the newspaper holds the term and conditions for the two free tickets in order to ‘claim’ your tickets as it says on the banner. It also says the amount of tokens which is needed in order to get the free tickets which is not advertised on the front cover . The page also hold a form to be sign and filled with your personal information in order to gain the free tickets.
  • 40. Demographics The sun newspaper is offered read by the people around the ages of 25-34, the gender that reads the sun the most is the males . It also falls into the categories from unemployed, students to office supervisor who have well paid jobs.
  • 42. Media platforms The sun uses several different social media platforms such as Facebook, twitter and YouTube. From these different platforms they keep you up-to-date with the latest news , and also give you interviews through the platform of YouTube. On the twitter page it features where you can find information from the sun newspaper. Also the amount of followers it has and pinned tweets which could be from a reader or the main headline in the paper that was released that day. On the Facebook page it features videos the amount of followers and other images of the newspaper that would be featured in that days release On the Instagram page it features the amount of followers , who they are following and the amount of post they have shown on their page. They also have links to their website in the bio. On their YouTube page which features all the adverts the sun has released . Also features who they follow and who follows them back .
  • 43. Advertising to consumers : TV advert example Through researching the sun adverts I found an advert that takes place during the best mans speech , where the best man and groom are discussing the benefits of collecting 28 codes in the news paper during the best mans speech and they will get a £5 back. The best man explains that it does not need to be 28 days in a row you will still get a £5 for 28 codes . The conversation is interrupted by the guest of the wedding bring them back to reality and the best man finishing his speech. For then the bride to give a look of disappointment before returning back to their discussion , to then to be interrupted again by an angry bride saying “oh grow up you two” for then the best man to cup is mouth and then say fiver towards her. The scene is ended by the logo of the sun appearing and the song celebrations playing. Over the song we hear the over voice say “ grab the sun for free five with sun savers ” before ending https://www.youtub e.com/watch?v=AQ 0rvlgxiMw
  • 44. Advertising Pricing Full page Half page Quarter page Advertising in the sun newspaper has many variables that can effect the price which includes the position, size and also what type of advert will be shown. The prices of the newspaper show the average number of people of the readership who will see the advertisement when reading the paper which make the price of each page higher. The pages below are an example of each page that can be found in the newspaper. Also to the side is the prices for each half, quarter and full page. http://dealwiththemedia.co m/in-depth-articles/media- advertising-cost/ The Sun Advertising Prices Full Page (Color) £ 55,502 Half Page £30,526 Quarter Page £23,000
  • 45. The sun website analysis: Home page Other newspaper that have partnership with the sun or other recommendations for the reader to read. The sun newsletter that the reader can sign up to , so they never miss any news. Different tabs which links to the readers account, contact us , help page and register for new readers Amount of readers everyday that come onto the website or are reading the newspaper Latest sun newspaper that has been released into the world .
  • 46. The sun website analysis: Contact us On the sun website on the tab ‘contact us’ leads you to this layout .Where you can put in your details and your message that may hold a complaint or even help with the website. It will also test to see if you are a robot but apart from that it is very simple to follow and submit your problem. If you do not want to send you complaint or help you can do it by post as they have their post code to the side of the fill out form.
  • 47. The sun website analysis: editorial complaints If a reader has an criticism about the content within the sun newspaper at the bottom of the home page there is a link that is provided to make the said complaint. Which then takes you to the ‘editorial complaints’ page which includes the main policy that complaints must follow and different contact details further down the page of different sections of the newspaper or online. Also on the page was the top ten most common completes that are made and answer underneath them for other people who may have the same complaint.
  • 48. Conclusion From this learning object I focused on understanding existing print based media products. I have looked many magazines and newspaper examples of them are , Top of the Pop and The Sun. What I have looked at is the demographics of the reader ship for both platforms in how they attract their reader. Also I have annotated both the front cover and DPS for both forms. By looking at all of these areas I am able to develop my knowledge of what I expected of a print based media product and how there are many details that need to be considered before they are published. Newspaper the sun

Editor's Notes

  1. Add pictures of magazines