WHAT IS NME?NME is a popular music magazine which gets published weekly in UKsince 1952. The New Musical express was bought by Maurice Kinn. Atthe beginning NME was competing against other magazines like MelodyMaker, as NME were selling 200,000 issues a week it became Britain’smost popular music magazine in the 1970’s. Target Audience Stats Males 65% 16-24 50% 25-34 23% ABC1 79%
1960’SAs the NME wanted be different they took the idea of using the US Billboardmagazine and adapted in the 1960’s. They first featured bands like theBeatles and The Rolling Stones on the front cover of magazine. To makeNME more known they then created their own poll winners features bandswithin the magazines. They then won in the concert and their awards werefilmed on British Television and this was their first of many crossbroadcasting.
1970’SIn the beginning of 70’s NME started to loos its public interesttherefore to bring their readers back they changed the faceson their magazine, only for the reader’s suitability. Also theystarted to advertise for “hip young gunslingers” which drewnew reader’s attention. Now that they had the biggestcirculation every brand wanted to be noticed by NME.
1980’SGradually in the 80’s readers could gain cassette tapes bymail order at low prices through NME magazine.
1990’SIn the 90’s NME launched their first virtual visionfor music, their webpage. However this wasn’tvery successful so it was redeveloped in 2005.
2000In 2002 they released original magazines reviewingartist/bands, which related to many different genres ofmusic.NME were also catering to the many musictrends, e.g: 70’s punk and 80’s Goth.
SECRET SUCCESS!NME currently has an impressive 1.8 million unique user (ABCe), up eightper cent year on year. According to NME Publishing Director, Paul Cheal;“Unlike many other IPC online properties we’ve survived,” he explained.“Simplicity in navigation has been key in making us a survivor and acommercial success. Most users still come for news and that’s a good thingbut we’re trying to drive them to other content areas. The websitecompliments the magazine perfectly by bringing it to a wider audience.”
MAGAZINE COVERThe current circulation of NME is 58,284. It Has A3pages with glossy print on the front cover. Fromwhat it was before it much brighter and alluring. Ithas one main image in the centre with smallerinserts around. The main artist is always related tothe audience and recognises the specific band.They use slang however interpreted in differentways.
NME CULTURENME follows the mainstream music as in today’s society thereare different sub cultures. NME attracts many enthusiasts as itfocuses on contemporary music/bands. The main focus is onthe artists who produce new songs for that time. There arealso attracting adverts within the magazine which makes thereaders want to read more in depth. To make the readers feelthey have been included in the magazine NME have their ownsections of letter publishing were people could have their say.Towards the end of the magazine the artist then has his sayfrom his point of view for the readers to see. This way thereaders are very well involved within the magazine by havingtheir say and looking at the artist opinion.
ADVERTISING RELATIONSHIPNME has many adverts and has a strongrelationship between the editor and advertiser.According to the advertiser however much theyare willing to pay that is how their advert would belaid out. The money is always fixed price andalmost £751 million is spent in total on advertisingacross all media every year in the UK. Throughthe advertising NME promote their other ways ofbroadcasting such as websites and radios.
NME WEBSITENME website is very attractive as it appeals to both the older andyounger generations. It has many images with all of sorts of news foreveryone. On the actual website you could hear music which attractsthe teenagers. NME is using all these convergence they are able toconnect with many of their fans. As they use allot of innovation andtechnology their fans are seen as the younger generation.