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Bringing the conversation home ConvergeSouth2012

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ConvergeSouth 2012

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Bring the Conversation Home How to take control of your online presence
...anyone in touch with this emotion?
Let’s take control •What’s your mission? •Coordinate the message •Focus your efforts
A story about bees
The hive mentality • Focus all social outposts to draw bees back to your hive • They’ll make honey there
What’s your honey? •Money? •Awareness? •Social good? •Happy customers?
What the hive does •SEO & long-term content equity •Traffic on your own turf •You control; no surprises •Analytics •Monetize opportunity
Choose your tools •Is my audience there? •Is it a “shiny object?” •Do I know how to use it? •Does it support my goals?
Narrowing Down •Is the content time-sensitive? •Consider demographics of your target •Is it easy for audience to take action? •Mobile vs non-mobile •What’s the topic?
Focus your message •Look at your tone, personality •Call to action •Pay attention to the specific social tool
Consistency •Who are you? Mission & personality... •Imagery •Rules of engagement •Set expectations •Many voices, one message
Cross-pollination Badges Link Lists Cohesive Branding Embed Codes RSS Feeds Widgets Teaser Content Single Login Social Sharing
Real Example
Homework • List your current social tools • For each, evaluate why you’re using, is it effective • What does your hive look like? • Find best tool to bring it all together on your website You CAN do it! • Look for integration points
Let’s connect! Rosemary O’Neill President, Social Strata http://socialstrata.com We make Hoop.la, the ultimate social community Twitter: @rhogroupee LinkedIn: /rosemaryoneill Images: Jordan Fischer and Fifth World Art via Flickr.com Creative Commons

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