1. Socio-media-logy
Crawl Walk Run Thrive
Look Around and Connect and Engage, Involve Fans Help You Do
Listen Activate and Expand the Lifting
• Define business • Establish social • Make content • Rely on your
strategy and goals networks more interesting community for
• Make your web •Quantify and -Video their content and
site desirable to qualify audience -Podcasts ideas
visit • Create and build -Webinars •Nurture them
• Optimize search relationships -Apps -Surveys
• Identify social •Increase what -Live events -Better customer
targets works; pull back •Find new places service
• Build database on what doesn’t to outreach -New products