February LinkedIn Updates: Profile, Company Page & Creator Mode
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This presentation is part of the informative and bite sized business training with Karen Hollenbach, one of Australia's leading LinkedIn educators. It covers new LinkedIn features and updates for your LinkedIn Profile and LinkedIn Company Page and takes a deep dive into Creator Mode (LinkedIn Profile feature).
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February LinkedIn Updates: Profile, Company Page & Creator Mode
- 1. Karen Hollenbach Founding Director, Think Bespoke thinkbespoke.com.au
- 3. Today’s Focus @thinkbespoke • 10-15 mins: Introduction & LinkedIn Updates • 10-15 mins: LinkedIn Articles • 10-15 mins: Questions
- 4. Think Bespoke’s Approach to LinkedIn Book an intro chat for more details @thinkbespoke
- 5. Programs & On Demand Resources @thinkbespoke • Lunch & Learns Feb-Nov 2022 • LinkedIn Marketing Mentoring 1:1 or Jul-Nov group • Strategic Consulting On Demand Training: Get it Now • LinkedIn Profile Essentials Online Course A$250
- 6. LinkedIn Marketing Podcast Series The 5 Minute LinkedIn Marketer Podcast Series • LinkedIn Marketing tips • 5 minute episodes Find out more @thinkbespoke
- 7. February Update • LinkedIn’s 2022 Jobs on The Rise Australia • LinkedIn Audio Events • LinkedIn Live Learnings • LinkedIn Profile Updates • LinkedIn Company Page Updates @thinkbespoke
- 8. LinkedIn Report: Jobs on the Rise @thinkbespoke • LinkedIn’s 2022 Jobs on the Rise • 15 fastest growing job titles in Australia over the past 5 years Read more here
- 9. LinkedIn Audio Events: Beta Testing under way @thinkbespoke Read more here
- 10. LinkedIn Live: 10 Things I Learnt from Hosting My First LinkedIn Live @thinkbespoke Read more here
- 12. LinkedIn Company Page Updates @thinkbespoke
- 13. DEEP DIVE: Creator Mode @thinkbespoke Creator Mode (LinkedIn Profile Feature) • What is it? • What does it look like? • Where can I activate it? • What are Creator Tools? • Considerations • Questions
- 14. Creator Mode: LinkedIn Poll @thinkbespoke Vote in poll here
- 15. Creator Mode: What is it? @thinkbespoke • Creator Mode is a LinkedIn Profile Feature accessed via the desktop or mobile App. • With Creator Mode activated it highlights your original content on your profile, with your featured and activity sections appearing first. • Creator Mode gives you access to Creator tools, such as LinkedIn Newsletter and LinkedIn Live Video ( if you meet the access criteria) • Creator Mode encourages followers versus invites to connect • Creator Mode makes you eligible to be featured as a suggested creator – expanding your reach. Creator Mode is suitable if LinkedIn is your primary platform and you are a subject matter expert or thought leader and regularly (and consistently) post and engage on LinkedIn via your LinkedIn profile.
- 16. Creator Mode: What does it look like? @thinkbespoke
- 17. Creator Mode: Where do I activate it? @thinkbespoke
- 18. Creator Mode: What are Creator Tools? @thinkbespoke
- 19. Creator Mode: Considerations @thinkbespoke Consider the relevance for you • Is your goal to be ‘followed’ or invited to connect? • Do you have a LinkedIn Profile strategy? • How does Creator Mode help achieve your goals for LinkedIn? • What topics will you commentate on? • What hashtags will you use? • Do you have capacity to develop a content / engagement plan consistent with these hashtags? • LinkedIn Newsletter: Decide title, frequency, details & access via article feature • LinkedIn Live: Review criteria and apply here
- 20. QUESTIONS? @thinkbespoke Please write your question in Chat or ask live