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IBM & Comic Book School C2E2 2015 Social Media Education

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Educational presentation deck by Buddy Scalera of ComicBookSchool.com and Michelle Killebrew of IBM from the C2E2 2015 comic book convention in Chicago. Discussion and workshop on social media for creators and other visual storytellers. This was a career session for aspiring creators, including comic artists, comic book writers, and other types of creative professionals who want to make comics.

For more on Comic Book School, visit:
http://www.ComicBookSchool.com

For more on IBM, visit:
http://www.IBM.com

For more by Buddy Scalera, visit: http://www.slideshare.net/buddyscalera
http://www.buddyscalera.com

For more by Michelle Killebrew, visit:
http://www.slideshare.net/MichelleKillebrew
http://www.michellekillebrew.com

Published in: Career
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IBM & Comic Book School C2E2 2015 Social Media Education

  1. 1. IBM + ComicbookSchool Present C2E2 - 2015 Educational Panels Fri. April 24 2:45 PM - 3:45 PM 4:00 – 5:00 PM 5:15 – 6:15 PM Room S405a
  2. 2. 2 About The Original Version • This presentation was delivered at the C2E2 Conference 2015 by Michelle Killebrew & Buddy Scalera • This Original Version includes modifications to prepare it for Slideshare and ebooks • The Annotated Version available by Michelle Killebrew at: http://www.slideshare.net/MichelleKillebrew • Learn more about C2E2 at: http://www.c2e2.com/ Michelle Killebrew The views expressed in this presentation by the authors do not necessarily reflect the views and position of their employers. Buddy Scalera Michelle Killebrew Version v3a
  3. 3. 3 Today: Fri. April 24, 2015 | Room S405a Social Media for Creators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
  4. 4. 4 Michelle Killebrew @ShellKillebrew IBM.com MichelleKillebrew.com Before We Get Started Buddy Scalera @MarketingBuddy ComicBookSchool.com BuddyScalera.com @C2E2 | #c2e2 #makecomics Presented at Intelligent Content Conference 2015 in San Francisco, CA. Presentations available on: Slideshare.net/buddyscalera/ Slideshare.net/MichelleKillebrew
  5. 5. 5 Who is Buddy Scalera? • Comic book writer Deadpool, Agent X, Weapon X, Richie Rich, Tails of the Pet Avengers, Necrotic, 7 Days to Fame • Creator of photo reference and educational materials • Former Wizard Online editor Twitter: @MarketingBuddy @ComicBookSchool Websites: BuddyScalera.com ComicBookSchool.com Instagram: Buddyscalera Facebook: facebook.com/ComicBookSchool Email: buddy@comicbookschool.com
  6. 6. 6 ComicBookSchool.com | @MarketingBuddy Who is Buddy Scalera?
  7. 7. 7 ComicBookSchool.com | @MarketingBuddy Who is Buddy Scalera?
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  9. 9. 9 Who is Michelle Killebrew? • Global Marketing Strategy - IBM Social Business • Online Marketing Maven (B2B & B2C), Web Analytics User • eCommerce Junkie, Tech Geek • Dog lover Twitter: @ShellKillebrew Websites: IBM.com MichelleKillebrew.com LinkedIn: Linkedin.com/in/michellekillebrew Email: mkillebrew@us.ibm.com
  10. 10. 10 Who is Michelle Killebrew? @ShellKillebrew
  11. 11. 11 The Internet is Fast. Social is Slow.
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  13. 13. 14 The Value of a Professional Profile Professional Benefits • Maintaining relationships with creators & fans • Meeting new prospects • Building base to new share your creations • Word of mouth publicity • Creating ambassadors who will talk about you and connect you with the right fans Personal Benefits • Getting to know people who can help you with your career • Updates when there are important changes • Learning about new trends • Getting new ideas, new insights and new wisdom • Getting another perspective • Door openings to people you won’t be able to reach on your own • Doing things with more fun
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  15. 15. 16 Michelle Killebrew Program Director, Digital Marketing Transformation IBM Cloud “Digital Marketing Excellence and Strategic Marketing Thought Leadership”
  16. 16. 17 Three Simple Steps 1.Build your profile. 2.Connect with people. 3.Engage! Share ideas and expand relationships.
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  22. 22. 23 • Tweet – the 140 character message that Twitter users send out to the followers • Followers – people who have chosen to get the updates or tweets from you • Following – the people that you’ve chosen to get updates from • Retweet or RT – used when someone wants to share information that they found in your twitter stream and find helpful • @reply – replying to another Twitter user using their handle name • Hashtags or # - a way to tag conversations on Twitter to make them easy to search and follow • Direct Message or DM – a private message that can be sent directly to another Twitter user as long as you are already following them • Twitter Stream – ongoing conversation within Twitter, can be specific to a hashtag, user or Twitter list Some Useful Twitter Terminology @ComicBookSchool | @ShellKillebrew #c2e2 #makecomics
  23. 23. 24 http://m.pinterest.com/pin/33706697183236337/ #c2e2 #makecomics
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  25. 25. 26 Learn more: https://about.pinterest.com/en/whats-pinterest
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  28. 28. 29 You.com Twitter Facebook LinkedIn Instagram Connect Your Brand Footprint
  29. 29. 30 Q&ASocial Media for Creators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning. Next
  30. 30. 31 Today: Fri. April 24, 2015 | Room S405a Social Media for Creators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
  31. 31. 32 In Session #1: • Internet is fast, but social is slow • Build your personal brand persona • Use social tools properly and know the rules of the community • Develop and connect your brand footprint In Session #2: • Looking at analytics (not scary!) • Optimizing your social channels (you can do it!) • Software options (‘kay, maybe a little scary) • Tips and next steps
  32. 32. 34 Six Steps 1.Listen & Get Smart: Use social to research 2.Penetrate Communities: Find out where others people are hanging out 3.Make Connections: Find ‘me too’ moments 4.Prospect: Make new contacts 5.Network: Mix social & live interactions 6.Elevate Your Game: Become visible & relevant
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  43. 43. Live Tutorials Your favorites & mine, we’ll just walk through the “how” Mine are Hootsuite, Crowdfire, Littlebird
  44. 44. 46 Next-Generation Cloud App Development Learn more about IBM Bluemix Platform: www.bluemix.net
  45. 45. 47 Guided by analytics, IBM Verse learns your behaviors to adapt to the way you work, wherever you work. Learn more about IBM Verse: www.ibm.com/verse
  46. 46. Live Tutorials Your favorites & mine, we’ll just walk through the “how” Mine are Hootsuite, Crowdfire, Littlebird
  47. 47. 49 Q&ASocial Media for Creators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning. Next
  48. 48. 50 Today: Fri. April 24, 2015 | Room S405a Social Media for Creators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
  49. 49. 51 Writer/creator of TALES OF MR. RHEE (Devil’s Due) and NIGHTMARE WORLD (Image Comics/Shadowline). Author of WRITE OR WRONG: A WRITER’S GUIDE TO CREATING COMICS (Caliber/Bleeding Cool). @DirkManning DirkManning.com Who is Dirk Manning? Artist Alley Table H8
  50. 50. 52 Creator Connection: The Rules Rule #1: Connect with everyone. Rule #2: Exchange contact information with everyone. Rule #3: Follow up via email within 1 week. Michelle Killebrew @ShellKillebrew IBM.com MichelleKillebrew.com Buddy Scalera @ComicBookSchool comicbookschool.com @C2E2 | #c2e2 #makecomics Dirk Manning @DirkManning DirkManning.com
  51. 51. 53 Sample Email @C2E2 | #c2e2 #makecomics To: ArtistWriter@email.com From: You Subject: Creator Connection Follow Up Dear ArtistWriter, Nice to meet you at C2E2. We connected at “Creator Connection,” hosted by Buddy Scalera from Comic Book School. (He’s awesome!) How was the show for you? Did you make good contacts? Buddy suggested that we exchange links and samples. Here’s my website and Twitter. Please share some links and samples. Let’s keep in touch! Sincerely, You
  52. 52. 54 Creator Connection: Let’s Do It! Rule #1: Connect with everyone. Rule #2: Exchange contact information with everyone. Rule #3: Follow up via email within 1 week. Michelle Killebrew @ShellKillebrew IBM.com MichelleKillebrew.com Buddy Scalera @ComicBookSchool comicbookschool.com @C2E2 | #c2e2 #makecomics Dirk Manning @DirkManning DirkManning.com Thank You for Participating!

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