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IBM & Comic Book School C2E2 2015 Social Media Education
The document outlines presentations at the 2015 C2E2 conference, focusing on social media strategies for creators, led by Michelle Killebrew and Buddy Scalera. It includes details on session topics such as building a personal brand, community engagement, and analytics optimization. Additionally, it emphasizes the importance of networking and following up with contacts made during the event.
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IBM & Comic Book School C2E2 2015 Social Media Education
- 1. IBM + ComicbookSchoolPresent C2E2 - 2015 Educational Panels Fri. April 24 2:45 PM - 3:45 PM 4:00 – 5:00 PM 5:15 – 6:15 PM Room S405a
- 2. 2 About The OriginalVersion • This presentation was delivered at the C2E2 Conference 2015 by Michelle Killebrew & Buddy Scalera • This Original Version includes modifications to prepare it for Slideshare and ebooks • The Annotated Version available by Michelle Killebrew at: http://www.slideshare.net/MichelleKillebrew • Learn more about C2E2 at: http://www.c2e2.com/ Michelle Killebrew The views expressed in this presentation by the authors do not necessarily reflect the views and position of their employers. Buddy Scalera Michelle Killebrew Version v3a
- 3. 3 Today: Fri. April24, 2015 | Room S405a Social Media for Creators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
- 4. 4 Michelle Killebrew @ShellKillebrew IBM.com MichelleKillebrew.com Before WeGet Started Buddy Scalera @MarketingBuddy ComicBookSchool.com BuddyScalera.com @C2E2 | #c2e2 #makecomics Presented at Intelligent Content Conference 2015 in San Francisco, CA. Presentations available on: Slideshare.net/buddyscalera/ Slideshare.net/MichelleKillebrew
- 5. 5 Who is BuddyScalera? • Comic book writer Deadpool, Agent X, Weapon X, Richie Rich, Tails of the Pet Avengers, Necrotic, 7 Days to Fame • Creator of photo reference and educational materials • Former Wizard Online editor Twitter: @MarketingBuddy @ComicBookSchool Websites: BuddyScalera.com ComicBookSchool.com Instagram: Buddyscalera Facebook: facebook.com/ComicBookSchool Email: buddy@comicbookschool.com
- 6. 6 ComicBookSchool.com | @MarketingBuddy Whois Buddy Scalera?
- 7. 7 ComicBookSchool.com | @MarketingBuddy Whois Buddy Scalera?
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- 9. 9 Who is MichelleKillebrew? • Global Marketing Strategy - IBM Social Business • Online Marketing Maven (B2B & B2C), Web Analytics User • eCommerce Junkie, Tech Geek • Dog lover Twitter: @ShellKillebrew Websites: IBM.com MichelleKillebrew.com LinkedIn: Linkedin.com/in/michellekillebrew Email: mkillebrew@us.ibm.com
- 10. 10 Who is MichelleKillebrew? @ShellKillebrew
- 11. 11 The Internet isFast. Social is Slow.
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- 14. 14 The Value ofa Professional Profile Professional Benefits • Maintaining relationships with creators & fans • Meeting new prospects • Building base to new share your creations • Word of mouth publicity • Creating ambassadors who will talk about you and connect you with the right fans Personal Benefits • Getting to know people who can help you with your career • Updates when there are important changes • Learning about new trends • Getting new ideas, new insights and new wisdom • Getting another perspective • Door openings to people you won’t be able to reach on your own • Doing things with more fun
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- 16. 16 Michelle Killebrew Program Director,Digital Marketing Transformation IBM Cloud “Digital Marketing Excellence and Strategic Marketing Thought Leadership”
- 17. 17 Three Simple Steps 1.Buildyour profile. 2.Connect with people. 3.Engage! Share ideas and expand relationships.
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- 23. 23 • Tweet –the 140 character message that Twitter users send out to the followers • Followers – people who have chosen to get the updates or tweets from you • Following – the people that you’ve chosen to get updates from • Retweet or RT – used when someone wants to share information that they found in your twitter stream and find helpful • @reply – replying to another Twitter user using their handle name • Hashtags or # - a way to tag conversations on Twitter to make them easy to search and follow • Direct Message or DM – a private message that can be sent directly to another Twitter user as long as you are already following them • Twitter Stream – ongoing conversation within Twitter, can be specific to a hashtag, user or Twitter list Some Useful Twitter Terminology @ComicBookSchool | @ShellKillebrew #c2e2 #makecomics
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- 30. 30 Q&ASocial Media forCreators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning. Next
- 31. 31 Today: Fri. April24, 2015 | Room S405a Social Media for Creators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
- 32. 32 In Session #1: •Internet is fast, but social is slow • Build your personal brand persona • Use social tools properly and know the rules of the community • Develop and connect your brand footprint In Session #2: • Looking at analytics (not scary!) • Optimizing your social channels (you can do it!) • Software options (‘kay, maybe a little scary) • Tips and next steps
- 34. 34 Six Steps 1.Listen &Get Smart: Use social to research 2.Penetrate Communities: Find out where others people are hanging out 3.Make Connections: Find ‘me too’ moments 4.Prospect: Make new contacts 5.Network: Mix social & live interactions 6.Elevate Your Game: Become visible & relevant
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- 45. Live Tutorials Your favorites& mine, we’ll just walk through the “how” Mine are Hootsuite, Crowdfire, Littlebird
- 46. 46 Next-Generation Cloud AppDevelopment Learn more about IBM Bluemix Platform: www.bluemix.net
- 47. 47 Guided by analytics,IBM Verse learns your behaviors to adapt to the way you work, wherever you work. Learn more about IBM Verse: www.ibm.com/verse
- 48. Live Tutorials Your favorites& mine, we’ll just walk through the “how” Mine are Hootsuite, Crowdfire, Littlebird
- 49. 49 Q&ASocial Media forCreators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning. Next
- 50. 50 Today: Fri. April24, 2015 | Room S405a Social Media for Creators: Session 1: Introductory Level 2:45 PM - 3:45 PM Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
- 51. 51 Writer/creator of TALESOF MR. RHEE (Devil’s Due) and NIGHTMARE WORLD (Image Comics/Shadowline). Author of WRITE OR WRONG: A WRITER’S GUIDE TO CREATING COMICS (Caliber/Bleeding Cool). @DirkManning DirkManning.com Who is Dirk Manning? Artist Alley Table H8
- 52. 52 Creator Connection: TheRules Rule #1: Connect with everyone. Rule #2: Exchange contact information with everyone. Rule #3: Follow up via email within 1 week. Michelle Killebrew @ShellKillebrew IBM.com MichelleKillebrew.com Buddy Scalera @ComicBookSchool comicbookschool.com @C2E2 | #c2e2 #makecomics Dirk Manning @DirkManning DirkManning.com
- 53. 53 Sample Email @C2E2 |#c2e2 #makecomics To: ArtistWriter@email.com From: You Subject: Creator Connection Follow Up Dear ArtistWriter, Nice to meet you at C2E2. We connected at “Creator Connection,” hosted by Buddy Scalera from Comic Book School. (He’s awesome!) How was the show for you? Did you make good contacts? Buddy suggested that we exchange links and samples. Here’s my website and Twitter. Please share some links and samples. Let’s keep in touch! Sincerely, You
- 54. 54 Creator Connection: Let’sDo It! Rule #1: Connect with everyone. Rule #2: Exchange contact information with everyone. Rule #3: Follow up via email within 1 week. Michelle Killebrew @ShellKillebrew IBM.com MichelleKillebrew.com Buddy Scalera @ComicBookSchool comicbookschool.com @C2E2 | #c2e2 #makecomics Dirk Manning @DirkManning DirkManning.com Thank You for Participating!
Editor's Notes
- #2 Michelle Killebrew of IBM and Buddy Scalera of Comic Book School teach classes on social media for creators.
- #3 Note on modifications made to this deck to prepare it for Slideshare.
- #5 Learn more about C2E2 at http://www.c2e2.com/ @C2E2 | #c2e2 #makecomics
- #6 See Buddy at ComicBookSchool.com.
- #9 Buddy Scalera and Michelle Killebrew sharing the stage at ICC 2015 in San Francisco. Original deck: http://www.slideshare.net/MichelleKillebrew/icc-2015-the-long-and-short-of-content-strategy Annotated deck: http://www.slideshare.net/buddyscalera/icc-2015-outline-v2d
- #10 See Michelle at MichelleKillebrew.com
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- #24 Twitter has it’s own language; I won’t read through the full list, but I’ll highlight a few points. As I mentioned “A Tweet” is the 140 character message that is communicated through Twitter users to their followers. The @ symbol w a name, is the Twitter users “handle” or username Hashtags are ways to identify keywords and can be used to sort on interesting content, examples would be #smartercommerce #IBM #marketing
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- #52 See www.dirkmanning.com
- #53 Creator Connections – Networking for comic creators.
- #54 Sample email to help connect with fellow creators.