Do you want to impress an employer or sabotage your own career with your online reputation? Find out more about the dos and don'ts when hunting for a job via social media.

1. Job Search via
Social Media:
A curse or a blessing?
Karin Schroeck-Singh

3. Benefits of
working in your
summer holidays:
• GAIN experience
• IMPROVE your skills
• EARN money
• EXTEND your network
• RECEIVE references from the
employer
• GET insights into a
company/industry
• HAVE an edge compared to
others not working!

5. The company “REPPLER” …
conducted a study with Lab42 among a random
sample of 300 individuals involved in the hiring
process at their company.
How are employers screening job applicants?

10. # 1
What are your
dream
companies?

11. # 2
Follow your dream
company +
their employees
-> connect
-> engage

12. # 3
Use
your
real name

13. # 4
Have a
100 %
complete
Profile
(remember: key
words

14. # 5
Have a good
profile picture

15. # 6
Connect with
like-minded
people

16. # 7
Build a
relationship
FIRST
(job hunt –> don’t
make it obvious)

17. # 8
ADD VALUE
with
your
contributions

18. # 9
Admit
“I’m looking for a job”
(Don’t feel ashamed!)

19. # 10
Use your wallpaper on social media
a) for your job hunt
b) for your testimonials

20. # 11
Include
“Hire Me”
in your
profile

21. # 12
Use hashtags
########
in your
Twitter profile –
BUT don’t overdo it!

22. # 13
Tweet about:
• Job search
• What you are currently learning

23. # 14
Don’t overdo it.
FOCUS

24. # 15
Build
online CVs
on other websites too.
• www.VisualCV.com
• www.Branded.me
• www.About.me

25. # 16
• Share relevant content!
• Be perceived as:
• Knowledgeable
• Professional
• Motivated

26. # 17
Make the best
use of
LinkedIn
(job search option)

27. # 18
Get
recommendations!

28. # 19
Put your
LinkedIn link
on your business card

29. # 20
Engage! Engage! Engage!
Get followed
Get liked
Get re-tweetet
Get comments

30. # 21
Stand out!
With an infographic
CV
(be aware of
scanning software
used by recruiters)

31. # 22
Update your
CV
regularly
Focus on 
achievements!

32. # 23
Send tailor-made
messages

33. # 24
There is
NO LIMIT for your
online presence

34. # 25
Engage with the
company’s employees
(common ground?)
Get noticed!

35. # 26
Mention your
social media
accounts
in your CV

36. # 27
Join
conversations on
* online chats
• online forums
• QUORA.com

37. # 28
PLEASE
Google yourself!

38. # 29
Have your
OWN
blog/website

39. # 30
Show your
personality!

40. # 31
Your
Dream Company:
Does it have a careers
section online?

41. # 32
• Use Google Hangouts
* Participate in TwitterChats

42. # 33
Become a guest
blogger!
(extend your
exposure)

43. # 34
Place comments
on your dream
company’s blog

44. # 35
Check out
trending topics
on Twitter
(anything career-
related?)

45. # 36
Share
accomplishments
and
achievements!

46. # 37
Look for industry-specific networks + forums
• Web Developer  Github.com
• Photographer  Flickr.com
• Writer  Medium.com
•  Artist/Designer  Behance.com

47. The 16 Dos
of
Social Media Etiquette

48. # 1
Customize your
privacy settings
properly

49. # 2
Use an
appropriate
username

50. PhotoFeeler.com – Find out how people perceive you …

51. # 3
Have a
good
profile description

52. # 4
Write/share
relevant content

53. # 5
Read + think
BEFORE
you post

55. # 6
Thank
others

56. # 7
Give
credit
to others

57. # 8
Engage
with others –
WHO you
follow also matters!!!

58. # 9
Reply!

59. # 10
Use
positive
language

60. # 11
Be
an
expert

61. # 12
Praise Effectively

62. # 13
Add
value
in groups

63. # 14
Stay professional!
Separate business from personal life

64. # 15
Personalize
messages

65. # 16
Check
spelling
and
grammar

66. The 22 Don’ts
of
Social Media Etiquette

67. # 1
Don’t
complain

68. # 2
Don’t criticise.

69. # 3
Don’t overpromote

70. # 4
Don’t
mislead
people

71. # 5
NO CAPITAL LETTERS

72. # 6
No abbreviations

73. # 7
Don’t provoke and don’t be nasty

74. # 8
No
inappropriate
content

75. # 9
Don’t post everything about your life

76. # 10
No confidential stuff

77. # 11
Don’t
embarrass
others

78. # 12
Don’t
Insist

79. # 13
Don’t
upgrade
your
Job history

80. # 14
Avoid follow-
unfollow strategy

81. # 15
Don’t flirt officially

82. # 16
Don’t
overuse
emoticons

83. # 17
Don’t
tag people
without
permission

84. # 18
Don’t
endorse
strangers

85. # 19
Don’t
threaten
others

86. # 20
Don’t
use
hashtags
only

87. # 21
Don’t
be
racist !!!

88. # 22
Avoid (possibly)
topics about
sex, religion, politics

89. WHO found REALLY a job
via Social Media?

90. 1 Example of a successful job seeker
Jeanne
found her job
via
Pinterest

91. Video 1:
Job Killers: How Social Media
can help you land or lose a job
Video 2:
10 Facebook Posts that got people fired

92. Quiz Question 1
Writing in capital letters when posting on social media is equivalent to:
1) Showing that you are lazy and don’t want to make an effort to write
properly
2) Shouting
3) Highlighting the importance of what you are writing
4) Showing that you are very busy and in a rush

93. Quiz Question 2
Saying “Thank you” for following, retweeting, liking, sharing or favoriting
your post is:
1) Not necessary, people don’t expect it
2) Too time-consuming
3) Always appreciated
4) Makes you look “desperate for recognition”

94. Quiz Question 3
When posting pictures online, you should consider:
1) Whether you would want that picture posted
2) How the pictures makes you look to others
3) Whether the picture could get anyone into trouble
4) All of the above

95. Quiz Question 4
What should you do when creating your profile?
1) Have a good picture of yourself
2) Use your real name
3) Write a good profile description
4) All of the above

96. If you apply for university … be aware!

97. What are your 3 main takeaways from today?

98. www.Hirekarin.com