ADV 420 Final Presentation

1. ANTHROPOLOGIE: AMP UP
YOUR BRAND
Clare Aubrey

2. WHAT THEY ARE DOING NOW
Twitter, Facebook, Instagram, Pinterest, Website, Blog

3. TARGET MARKET
Fashionable women
between their 20s – 40s
On-the-go, has own money,
loves quality but with unique
flair
Boho-chic style, all about
design

4. DIGITAL ADVERTISING
Native advertising
Targeting sites consumers use
Promotions for sales, new merchandise, and new clothing for the
season

5. SOCIAL MEDIA ADVERTISING
Place ads on Instagram,
Facebook, Twitter
Pay per click advertising
Calculate impressions
Google AdWords on
Facebook

6. INBOUND MARKETING
Mainly in the Spring and Summer
months
 Content offers
Email Marketing
Newsletter

7. THEIR WEBSITE
Esthetically pleasing
Wonderfully laid out
Easy to use

8. IDEAS FOR WEBSITE
Search optimization
techniques
Google Analytics
Key Performance Indicators

9. BUDG
ET
Campaign for $152,000
Run a Twitter account
Facebook ads
Local commercial
Social Media Strategy

10. SUMMARY
Create more brand awareness
through ads
Showcase website
Create newsletter
Media tracking tools
Inbound Marketing