Kendra Scott is a jewelry and home accessories brand founded in 2002 by designer and CEO Kendra Scott. The document provides recommendations for Kendra Scott's digital strategy, including maintaining their social media presence on platforms like Facebook, Instagram, and Pinterest by posting 2-3 times daily. It also suggests improving their website by adding customer reviews and monitoring site traffic. Goals for the next two years include increasing customers and sales by 15% through online advertising, an app creation project budgeted at $350,000, and improving inbound and email marketing.

1. KENDRA SCOTT
DIGITAL STRATEGY
By: Taylor
Neubecker

2. ABOUT KENDRA SCOTT
Designer and CEO: Kendra
Scott
Founded in 2002
Core Values: ”Family, Fashion,
and Philanthrophy” (Kendra
Scott)

3. ABOUT KENDRA SCOTT
Sells jewelry and home
accessories
Product prices range- $45-$795
Target audience women ages:
16-55

4. SOCIAL MEDIA
Social media platforms:
Facebook, Instagram, Twitter,
YouTube, Pinterest Snapchat
Posts about 2-3 times a day
“Spotlight Sunday” idea

5. WEBSITE
Easy to use and navigate
Buy-in on homepage
Needs to add customer
reviews on products
Monitor website

6. ONLINE ADVERTISING
Target Sites
Increase SEO with more
keywords and use PPC
Social media advertising on
Instagram and Facebook

7. INBOUND MARKETING
Maintain current customers
Start using buffer
Improve email marketing

8. APP CREATION
App will be the one stop shop
Budget: $350,000
Timeline: 1-1.5 years

9. GOALS
Increase customers
Increase sales by 15%
Gain more customers that are
brand loyal
All goals should be
accomplished in 2 year time span

10. THANK YOU! QUESTIONS?
Images from:
https://www.kendrascott.com