This document provides guidance on how to promote a tourism business using social media. It defines key terms like advertising, public relations, marketing, social networking and social media. It discusses developing a marketing plan, targeting specific customer markets, and establishing an online presence and voice. The document offers suggestions for using social media platforms like blogs, Facebook, and Twitter to build relationships, manage reputation, and attract new customers while engaging existing ones. Regular posting and sharing relevant content is recommended over direct selling.

1. Karen Thorne Hopton House B&B B&B Academy www.shropshirebreakfast.co.uk www.bedandbreakfastacademy.co.uk

3. How To Promote Your Tourism Business Using Social Media

5. Public Relations

6. Marketing

7. Social Networking

12. PublicRelations You encourage the media to cover your products or service. This can be in the form of an article, review, “Top 10...”, interview, competition or feature.

16. Social Media Refers to online tools that are used to help people network & interact. It relies on individuals contributing & interacting.

21. What do they want from a holiday?

22. What do they need from holiday accommodation?

23. How does what I’m offering meet my customers needs?

24. What actions do I need to put in place?

26. Collect information on how people are finding you

28. Take one and describe them

33. How to promote your tourism business using social media

34. Tourism Owners Have Always Relied on Word of Mouth To Promote Their Business Social Networking Is The ULTIMATE Word Of Mouth

43. Get Your Website Right First!

44. Social Networking Strategy No. Of Links Mentions on Radio Google Analytics Be Clear on....... What you hope to achieve from Social Networking How you are going to measure its success Direct Customers Newspaper Magazine Articles New Suppliers

45. Be clear on your voice! How do you want to perceived by your suppliers, competitors, clients, friends customers? WhatStoryAreYouTelling?

47. Blogging adds fresh content to your website and this is the key to search engines;

48. Blogs provides the public with the current "happenings" in your area/ B&B

49. Blogs need to be hosted on your website, so that the fresh content is associated with YOUR website and not Blogger or WordPress

50. Blogs need to be written with key word rich content

52. Social Networking with Facebook Create a fan page Add pictures, videos, links, recipes, events Don’t get into all the fluff! Use it to drive traffic back to your website Update once a day

60. Suggestions for successful social networking- people need a reason to find you out Write your blog / facebook update / Twitter message. Then read, reread and reread from your customer’s perspective Have 4 or 5 topics that you talk on Engage in conversation – retweet, reply,engage Share and become a source of information Don’t sell e.g. on Twitter 1 sales tweets to 10 non sales tweets

61. Reputation Management Know what people are saying about you online and manage that Tripadvisor or similar Twitter Search Google Alerts

62. What can you do? What’s stopping you?