Anthropologie aims to amp up its brand through various digital and social media advertising strategies targeting fashionable women ages 20-40 with a boho-chic style. These strategies include placing ads on platforms like Instagram, Facebook, and Twitter; running native ads and promotions; optimizing its aesthetically pleasing website; and creating content and an email newsletter as part of an inbound marketing campaign primarily in spring and summer months. The proposed budget is $152,000 to implement these tactics.