World Market is a home goods retailer seeking to increase brand awareness and engagement with younger customers through an expanded social media presence. By launching promotional campaigns on Facebook, Twitter, Pinterest and Instagram, the company aims to connect with 18-34 year olds and reward their participation. An initial budget of $500,000 would cover developer costs to build out the social media strategy and run competitions over the first three months as followers are gained. The goal is to boost website and store traffic, sales, revenue and communication through interactive social media marketing.