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Online Marketingx

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Online Marketingx

  1. 1. ONLINE MARKETING Nilotpal Paul
  2. 2. Discussion Topics Internet Usage Stats What is online marketing? Importance of online marketing Different online marketing techniques What/How to measure success? Online Marketing and Web Analytics
  3. 3. Internet Usage Statistics
  4. 4. What is Online Marketing? Online Marketing is the marketing of products or services over the Internet ---- Wikipedia
  5. 5. Importance of Online Marketing Some Interesting facts: There are more addresses than there are people on Earth. The current global population stands at more than 6.7 billion There are about 150 web addresses per person in the world. If you spent just one minute reading every website in existence, you’d be kept busy for 31,000 years. Without any sleep.
  6. 6. Online Marketing for Retail Easier to reach out to the customers Personalized marketing campaigns made possible Online marketing can be used to drive and augment store sales Brand awareness Reach out to the secondary customers Connect with the younger customer segments
  7. 7. Benefits of Online Marketing Generate exposure for business Increased Traffic New Business Partnership Rise in Search Rankings Generate more Demand Reduce Overall Marketing Expense Increased Business
  8. 8. Different Online Marketing Techniques Online Marketing Viral/Social Affiliate Banner Email Marketing Media Marketing Marketing SEM Marketing Organic Paid
  9. 9. Online Marketing Augmenting Sales Offline Brand Awareness Offline Marketing Activity New Repeat Customer Customer
  10. 10. What/How to measure success? Banner Ads: Click Through Rates and Increase in Natural Traffic Email Marketing: Click Through Rates Affiliate Marketing: Click Through Rate and Conversion Social Media Marketing: Increase Brand Awareness Search Engine Marketing: Click Through Rate and Increase in Traffic
  11. 11. Online Marketing and Web Analytics Web Analytics helps in understanding the ROI from the Online Marketing Campaigns Key Metrics : Traffic, Page Level Metrics, Campaign Metrics KPI : Total Demand, Win$ (Web Influence Store Sales)
  12. 12. Online Marketing Optimization A/B , Multivariate Testing Behavioral Targeting Demographics Targeting SEO
  13. 13. THANK YOU

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