Vortrag auf der Return on Experience 2016 (USECON)

1. Agile and User Experice –
Crossing Borders?
Christoph Schmiedinger
10.11.2016

2. Agile?

3. It‘s all about the stakeholders...

4. The initial Scrum picture
Modell aus den 90ern...
Product
Backlog
Iteration
Daily
ProductScrum
Team
PO

5. Von Scrum 1.0 zu Scrum 3.0:
https://blog.borisgloger.com/2015/06/08/von-scrum-1-0-zu-scrum-3-0/
Product Backlog:
• Small
• No upfront filling
Solve a problem
that the user has!

6. How to achieve?
Observe user needs
Quickly develop a solution
Let the user test every increment
Incorporate the user‘s feedback
Don‘t ask the user what he wants...

7. Design Thinking

8. UX Design is an essential part of the development team
and therefore a core capability

9. The development team writes most of the user stories!

10. Nordstrom Innovation Lab
Source: Nordstrom Innovation Lab Video
https://www.youtube.com/watch?v=szr0ezLyQHY

11. Source: elen1 / 123RF Stock Photo
Maria
34 Jahre alt
„Skeptikerin“
ø Vermögen: ~50.000,-
ø Deckungsbeitrag: 17%
Favourite Channel: Desktop
Personas User Experience Fairs
Customer
Journeys

13. What can we learn from
leading edge organizations?
Build your teams around
products & processes
Align organizational structure
according these teams
Let them create the best user experience
(while pursuing a sustainable business model)

14. Source: Agile Way of Working at ING Netherlands
https://www.youtube.com/watch?v=NcB0ZKWAPA0

15. Source: Agile Way of Working at ING Netherlands
https://www.youtube.com/watch?v=NcB0ZKWAPA0

16. Selbst sicher zum Erfolg.