The document discusses key resources for a tech startup. It outlines important considerations like ideation, team building, financial planning, building an MVP, achieving product-market fit, business models, growth and fundraising. It provides guidance on when to start a startup, cautions to keep in mind, and recommends learning resources like books and blogs. The presentation aims to equip aspiring entrepreneurs with essential information for starting a successful tech startup.

1. KEY RESOURCES
FOR A TECH STARTUP
Image Source: http://goo.gl/Lqw2fr
Ankur Kumar
2006B3A7G
Co-Founder, Get Me Roof
Ex-Ola, Housing, BigBHK, Oracle

2. AGENDA
• Current endeavour
• What is a Tech Startup?
• Key Resources
• Do’s/Don’ts
• Learning Resources
• Q/A

3. GET ME ROOF
• Property marketplace offering personalized
property suggestions
• Started in July ’18, 2 Co-Founders, 6-memberteam
• Live in Bangalore, Mumbai, Navi Mumbai

4. • Company building tech products or tech-enabled
products/services
Few ex –
• Ed-Tech: Byju’s, Unacademy
• Prop-Tech: Housing, Commonfloor, Get Me Roof
• Fin-Tech: Zerodha, Groww
• Food-Tech: Swiggy, Zomato
WHAT IS A TECH STARTUP?

5. Few ex -
• Transport-Tech: Ola, Vogo, ZoomCar
• FMCG-Tech: BigBasket, Grofers
• Core Tech: GitLab, Codeacademy
• SaaS: Freshworks, Zoho
WHAT IS A TECH STARTUP?....

6. KEY RESOURCES

7. • Scouting ideas -> Read market, startup trends, hot
sectors, niche problem statements
• Already have an idea but not sure -> Market
research, Domain expert’s review
• Talk to prospective customers, make something
that people want
• Confident about idea -> Just start!
Caution:
1. Keep hard timelines to your plan
2. Big market size
IDEATION

8. IDEATION…
http://www.paulgraham.com/start.html

9. TEAM BUILDING
• People in network: Friends, Colleagues,
Acquaintances
• Passion and problem statement should be aligned
Platforms/Groups: StartupSaturday,
StartupSchool
Events: Techsparks, Pulse42, REAP and many
more..
Caution:
1. Role division: Product, Tech, Business,
Marketing….
2. Go-to-Market strategy
3. Equity vesting terms -> Avoids Co-Founder

10. FINANCIAL PLANNING
• Have you calculated your monthly expenses?
• How much runway you and team has got?
• Do you require upfront capital or can bootstrap?
• Meeting infrastructure cost for at least 2 years
Caution:
1. Do not jump until you do
adequate planning
2. Work on idea part time
until you have things laid out
3. Be frugal
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11. JUMP!
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12. BUILDING MVP
• Before MVP, launch an alpha version
• Follow: ‘Ship & Test’, ‘Code & Sell’
• Observe live product usage by customers - Must!
• Quick feedback and iterations, launch beta/MVP
Caution:
1. Don’t delay alpha: Should be ashamed of launch
2. Process is iterative, don’t lose patience

13. ADOPTION & MARKET FIT
• Spend more time in selling
• Increase stickiness: Assess user engagement using
tracking tools – Mixpanel, Google Analytics
• Quick experiments, A/B Testing
• Crave to maintain a product differentiation: Keep
innovating
Caution:
1. Adoption and market fit takes time - months, years!
90% startups fail
2. Pivot when required

14. CROSSING THE CHASM
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15. CROSSING THE CHASM…
Video:
https://goo.gl/zs8s73

16. BUSINESS MODEL
• Prerequisite: Some traction
• Who is your customer?
• Experiment on right pricing, works differently for
B2B/B2C products
B2B: Long sales cycle, more ticket size, recurring
payment
B2C: Number of monetizable consumers, thin margin
Caution:
1. For B2B: Impact at B2B2C level: Freshworks, Zoho
2. For B2C: Customer loyalty, network effect

17. GROWTH / FUNDRAISING
• Do you really need money?
• How much you need?
• Incubators, Accelerators, Startup Competitions,
Friends/Senior Executives, Seed, Angels, VCs
• Incubators: NSRCEL, Nasscom 10000 Startups..
• Accelerators: Tlabs, Kyron Global, Microsoft,
Target, Cisco, NetApp, Brigade REAP
• Seed/Angels/VCs: Y-Combinator, Matrix, Nexus,
Sequoia…
• Server Credits: AWS Activate, Azure, Google
Cloud, Digital Ocean

18. GROWTH / FUNDRAISING…
• Make profile on AngelList, LetsVenture, Tracxn,
f6s
Caution:
1. From a 'Yes’ to bank inflow: 3-6 months
2. Find investors with interest overlap, important to
keep entrepreneurial spirit alive

19. EXIT
• Every investor will ask you about it
• Figure out as you progress – post 5 years,
things get clear
• Growth, M&A, IPO
Caution:
1. Take logical decisions and not emotional ones
2. Entrepreneurial bug bites 

20. END RESULT
• Joy of building, selling and owning a brand
• Test yourself against thick and thin, a roller-
coaster journey
• Fast skill-set development
• Lifetime experience
• Confidence to do anything
• Stick on wall:
“Trying and failing is better than not trying at all”

21. DO’S & DON’TS
• Start if
-Can improvise - you will always have limited
resources
-Not afraid of failing in the market, can pivot
-Keen to work hard and persevere
Don’t start if
-Find it cool
-Risk averse
-Bad at financial planning

22. LEARNING RESOURCES
Must Read Books/Articles -
• Paul Graham Essays
• The Habit of Winning - Prakash Iyer
• Crossing the Chasm - Geoffrey A. Moore
• The Lean Startup - Eric Ries

23. LEARNING RESOURCES
Blogs/Magazines/Newspapers
• http://www.paulgraham.com/
• http://blog.ycombinator.com
• http://www.entrepreneur.com/
• http://www.yourstory.com
• http://techcrunch.com/
• http://www.investopedia.com/
• http://economictimes.indiatimes.com/
• http://www.businessworld.in/

24. THANK YOU!
• Email: ankur@getmeroof.com
• Contact No: +91-97392-13628
Starting something? Write to me for anything!

25. Q/A