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Agile and User Experice –
Crossing Borders?
Christoph Schmiedinger
08.11.2016
Agile?
It‘s all about the stakeholders...
The initial Scrum picture
Modell aus den 90ern...
Product
Backlog
Iteration
Daily
ProductScrum
Team
PO
Von Scrum 1.0 zu Scrum 3.0:
https://blog.borisgloger.com/2015/06/08/von-scrum-1-0-zu-scrum-3-0/
Product Backlog:
• Small
• No upfront filling
Solve a problem
that the user has!
How to achieve?
Observe user needs
Quickly develop a solution
Let the user test every increment
Incorporate the user‘s feedback
Don‘t ask the user what he wants...
Design Thinking
UX Design is an essential part of the development team
and therefore a core capability
The development team writes most of the user stories!
Nordstrom Innovation Lab
Source: Nordstrom Innovation Lab Video
https://www.youtube.com/watch?v=szr0ezLyQHY
Source: elen1 / 123RF Stock Photo
Maria
34 Jahre alt
„Skeptikerin“
ø Vermögen: ~50.000,-
ø Deckungsbeitrag: 17%
Favourite Channel: Desktop
Personas User Experience Fairs
Customer
Journeys
What can we learn from
leading edge organizations?
Build your teams around
products & processes
Align organizational structure
according these teams
Let them create the best user experience
(while pursuing a sustainable business model)
Source: Agile Way of Working at ING Netherlands
https://www.youtube.com/watch?v=NcB0ZKWAPA0
Source: Agile Way of Working at ING Netherlands
https://www.youtube.com/watch?v=NcB0ZKWAPA0
Selbst sicher zum Erfolg.

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USECON RoX2016: Agile & User Experience - Crossing Borders?

  • 1. Agile and User Experice – Crossing Borders? Christoph Schmiedinger 08.11.2016
  • 3. It‘s all about the stakeholders...
  • 4. The initial Scrum picture Modell aus den 90ern... Product Backlog Iteration Daily ProductScrum Team PO
  • 5. Von Scrum 1.0 zu Scrum 3.0: https://blog.borisgloger.com/2015/06/08/von-scrum-1-0-zu-scrum-3-0/ Product Backlog: • Small • No upfront filling Solve a problem that the user has!
  • 6. How to achieve? Observe user needs Quickly develop a solution Let the user test every increment Incorporate the user‘s feedback Don‘t ask the user what he wants...
  • 8. UX Design is an essential part of the development team and therefore a core capability
  • 9. The development team writes most of the user stories!
  • 10. Nordstrom Innovation Lab Source: Nordstrom Innovation Lab Video https://www.youtube.com/watch?v=szr0ezLyQHY
  • 11. Source: elen1 / 123RF Stock Photo Maria 34 Jahre alt „Skeptikerin“ ø Vermögen: ~50.000,- ø Deckungsbeitrag: 17% Favourite Channel: Desktop Personas User Experience Fairs Customer Journeys
  • 12.
  • 13. What can we learn from leading edge organizations? Build your teams around products & processes Align organizational structure according these teams Let them create the best user experience (while pursuing a sustainable business model)
  • 14. Source: Agile Way of Working at ING Netherlands https://www.youtube.com/watch?v=NcB0ZKWAPA0
  • 15. Source: Agile Way of Working at ING Netherlands https://www.youtube.com/watch?v=NcB0ZKWAPA0
  • 16. Selbst sicher zum Erfolg.