User Experience (UX)Why should you care?Nirish Shakya   Dan Sorvik
http://blogs.technet.com/blogfiles/ewan/WindowsLiveWriter/TheDesignofEverydayThings_F12A/IMAGE_006%5B2%5D.jpg
Extremenaviga-on anyone?
What’s thecorrect format?
Customers don’t pay for the productThey pay for the  atisfyingexperience                 s
UX mattersBecause everyone has a customer!
What is UX?Not just usability
http://media.smashingmagazine.com/
What             elements             matter to             us?http://uxmag.com/uploads/halvorson4cs/IBMinfographic.gif:
My good ol’ pre-UX days
2                                                               Driverhttp://nedmartin.org/uni/_img/INFS1200-ass1p1-ER-dia...
s http://www.agilemodeling.com/images/models/useCaseReuse.gif
? ? UserUser
How the                            How the    How the businessHow the customer                     How the analyst        ...
http://wtfjournal.com/wp-content/uploads/2010/05/old-driver.gif
requirements = GetRequirements();!for (int i = 0; i < requirements.Count; i++)!{!     CodeRequirement(requirements[i]);!  ...
Theusermanual
User%manual%   Tech%support%                Ignorance%is%                   bliss!%
RO(UX)IThe benefits
CostsRevenues
Good UXIncreases sales
The $300 million button"         - Jared Spool, User Interface Engineeringhttp://www.uie.com/articles/three_hund_million_b...
Register  before you buy
ButHOWdoIpay??
Good UXIncreases productivity
19 secondsX 1000 visitors per day= 19000 seconds per day= 13 hours per day= 197 days per year!
Good UX= happier (and loyal) customers
It’s not the customer’s job to tell youwhat’s wrong with your product
http://universaldesignresource.com/blog_post_images/0000/0076/BadDesignGun.jpg
UX skillsenhance your resume
http://media.smashingmagazine.com/
5 tips from the UX toolkit
Tip 1Know thy user
Who is your  user?
Know yourusers and theircontext
Tip 2Ask why
Make sure you know:  Business Goals  User GoalsAre they the same?Ask why it is being (re) designed
Tip 3Test early, test quickly
http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/
“You want to watch the first season        of ‘Friends’. How would you        download it from this site?http://www.smashin...
UX testing in agile        Daily%scrum%mee8ng%                              Hallway%                              tes8ng%
Heuristics testing Eg. Nielsen’s heuristics:1.  Visibility of system status2.  Match between system and the real world3.  ...
Tip 4Stick to conventions
Don’t reinvent the wheel                                                (unless you know what you’re doing):http://tao221....
UX Design Patterns•  Yahoo Design Pattern Library:   http://developer.yahoo.com/ypatterns/ •  User Interface Design Patter...
Tip 5Tools & Resources
Wire framing toolsTo make your ideas cometo life – easily andcheaply
Screen sharing toolsTo get a second opinion &conduct tasks with otherswithout leaving your desk
Getting involved in UX
Sydney UX Book Club"bit.ly/GNNFsl
IxDA Sydney"bit.ly/H4Vght
CHISIG mailing list"bit.ly/H4Tv3L
UX Australia conferences"         bit.ly/H4DgW3http://www.flickr.com/photos/mojohand/6104627517/
Key takeaways•    Customers dont pay for the product, they pay for the satisfying experience•    UX matters because everyo...
Eyetracking demo
Say hello!  Nirish Shakya                   Dan Sorvik  nshakya@objectivedigital.com    dsorvik@objectivedigital.com  0431...
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
User Experience: Why should you care?
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User Experience: Why should you care?

  1. 1. User Experience (UX)Why should you care?Nirish Shakya Dan Sorvik
  2. 2. http://blogs.technet.com/blogfiles/ewan/WindowsLiveWriter/TheDesignofEverydayThings_F12A/IMAGE_006%5B2%5D.jpg
  3. 3. Extremenaviga-on anyone?
  4. 4. What’s thecorrect format?
  5. 5. Customers don’t pay for the productThey pay for the atisfyingexperience s
  6. 6. UX mattersBecause everyone has a customer!
  7. 7. What is UX?Not just usability
  8. 8. http://media.smashingmagazine.com/
  9. 9. What elements matter to us?http://uxmag.com/uploads/halvorson4cs/IBMinfographic.gif:
  10. 10. My good ol’ pre-UX days
  11. 11. 2 Driverhttp://nedmartin.org/uni/_img/INFS1200-ass1p1-ER-diagram.png
  12. 12. s http://www.agilemodeling.com/images/models/useCaseReuse.gif
  13. 13. ? ? UserUser
  14. 14. How the How the How the businessHow the customer How the analyst project leader programmer consultant explained it designed it understood it wrote it described itHow the project What operations How the customer How it was What the customerwas documented installed was billed supported really wanted
  15. 15. http://wtfjournal.com/wp-content/uploads/2010/05/old-driver.gif
  16. 16. requirements = GetRequirements();!for (int i = 0; i < requirements.Count; i++)!{!     CodeRequirement(requirements[i]);!     TestRequirement(requirements[i]);!     DeployRequirement(requirements[i]);!} !if (budget > expectations && client == happy)!     Celebrate();!else!     PassTheBuck(buck);!
  17. 17. Theusermanual
  18. 18. User%manual% Tech%support% Ignorance%is% bliss!%
  19. 19. RO(UX)IThe benefits
  20. 20. CostsRevenues
  21. 21. Good UXIncreases sales
  22. 22. The $300 million button" - Jared Spool, User Interface Engineeringhttp://www.uie.com/articles/three_hund_million_button
  23. 23. Register before you buy
  24. 24. ButHOWdoIpay??
  25. 25. Good UXIncreases productivity
  26. 26. 19 secondsX 1000 visitors per day= 19000 seconds per day= 13 hours per day= 197 days per year!
  27. 27. Good UX= happier (and loyal) customers
  28. 28. It’s not the customer’s job to tell youwhat’s wrong with your product
  29. 29. http://universaldesignresource.com/blog_post_images/0000/0076/BadDesignGun.jpg
  30. 30. UX skillsenhance your resume
  31. 31. http://media.smashingmagazine.com/
  32. 32. 5 tips from the UX toolkit
  33. 33. Tip 1Know thy user
  34. 34. Who is your user?
  35. 35. Know yourusers and theircontext
  36. 36. Tip 2Ask why
  37. 37. Make sure you know:  Business Goals  User GoalsAre they the same?Ask why it is being (re) designed
  38. 38. Tip 3Test early, test quickly
  39. 39. http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/
  40. 40. “You want to watch the first season of ‘Friends’. How would you download it from this site?http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/
  41. 41. UX testing in agile Daily%scrum%mee8ng% Hallway% tes8ng%
  42. 42. Heuristics testing Eg. Nielsen’s heuristics:1.  Visibility of system status2.  Match between system and the real world3.  User control and freedom4.  Consistency and standards5.  Error prevention6.  Recognition rather than recall7.  Flexibility and efficiency of use8.  Aesthetic and minimalist design9.  Help users recognize, diagnose, and recover from errors10. Help and documentation bit.ly/H0yaff
  43. 43. Tip 4Stick to conventions
  44. 44. Don’t reinvent the wheel (unless you know what you’re doing):http://tao221.files.wordpress.com/2010/11/wheel.jpg
  45. 45. UX Design Patterns•  Yahoo Design Pattern Library: http://developer.yahoo.com/ypatterns/ •  User Interface Design Patterns: http://ui-patterns.com/•  Patterny: http://patternry.com/ •  Quince UX Design Patterns: http://quince.infragistics.com/UX-Design- Patterns.aspx
  46. 46. Tip 5Tools & Resources
  47. 47. Wire framing toolsTo make your ideas cometo life – easily andcheaply
  48. 48. Screen sharing toolsTo get a second opinion &conduct tasks with otherswithout leaving your desk
  49. 49. Getting involved in UX
  50. 50. Sydney UX Book Club"bit.ly/GNNFsl
  51. 51. IxDA Sydney"bit.ly/H4Vght
  52. 52. CHISIG mailing list"bit.ly/H4Tv3L
  53. 53. UX Australia conferences" bit.ly/H4DgW3http://www.flickr.com/photos/mojohand/6104627517/
  54. 54. Key takeaways•  Customers dont pay for the product, they pay for the satisfying experience•  UX matters because everyone has a customer•  Benefits of UX: –  Good UX increases sales –  Good UX increases productivity –  Good UX = happier (and loyal customers) –  UX skills enhance your resume•  5 tips: 1.  Know thy user 2.  Ask why 3.  Test early, test quickly 4.  Stick to conventions 5.  Tools & resources•  Getting involved in UX –  Sydney UX Book Club –  IxDA Sydney –  CHISIG mailing list –  UX Australia conferences
  55. 55. Eyetracking demo
  56. 56. Say hello! Nirish Shakya Dan Sorvik nshakya@objectivedigital.com dsorvik@objectivedigital.com 0431 170 608 0401 595 884 @NirishShakya @DanSorvik 301/15 Lime Street King Street Wharf www.ObjectiveDigital.com Sydney NSW 2000

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