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Creating Products The
Lean Way
Based on learnings from three Lean Startups
Volker Gersabeck
@thinkingUX
Pidoco - Online Wireframing Software
“We shipped a new version of our product
every three weeks, starting in 2009. That’s ...
UXcampEurope - Barcamp for UX people
“After nine months of bootstrapping in our
spare time we were able to gather 300 UX
e...
Crewmeister - Online Time Tracking for Small Businesses
“It took us less than eight months to get from
idea to first paying...
Startups often try to build a
highway
And get stuck with a semi
finished road
Lean Startup means to start
with a green field first
Then to see where people
walk and paths are forming
Identify obstacles and
remove them
Finally, pave the paths step
by step
Until you have a proper road
Goals of Lean Startup
• Open your gates (go live) as early as possible
• The product that you offer when going live should...
MVP
Learn
Adapt
What Lean Startups

usually do
• Product Vision
• MVP Development
• Go Live
• Learn and Adapt
… and usually don’t do
• Product Vision
• Validate product vision with user research
• Get more insights from target group...
Your Project never starts
with a green field
A Mud Hole is not a good
MVP
• There has to be one strong reason to walk your
field:
• it’s more comfortable to walk (bette...
Write down your product
vision as a team exercise
Not only observe your field
but have a look beyond
Have in mind that people can
do lots of things while walking
Path is customer journey
Path is customer journey
Divide path into parts that
can be tested in isolation
If the path is muddy in the beginning,
nobody will see how great it is at the end
Conclusion
• Validate your product vision through user research
• Have a strong reason to use your MVP
• Understand the us...
Thank you!
Volker Gersabeck
@thinkingUX
User Experience, Product Strategy, Startups
I’m looking for 

new projects!
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Creating Products the Lean Way

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Based on learning from three lean startups that I co-founded.

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Creating Products the Lean Way

  1. 1. Creating Products The Lean Way Based on learnings from three Lean Startups Volker Gersabeck @thinkingUX
  2. 2. Pidoco - Online Wireframing Software “We shipped a new version of our product every three weeks, starting in 2009. That’s two years before the book “Lean Startup” was published.”
  3. 3. UXcampEurope - Barcamp for UX people “After nine months of bootstrapping in our spare time we were able to gather 300 UX enthusiasts and 20 sponsors for the first UXcamp in Berlin in 2009.”
  4. 4. Crewmeister - Online Time Tracking for Small Businesses “It took us less than eight months to get from idea to first paying SaaS customer.”
  5. 5. Startups often try to build a highway
  6. 6. And get stuck with a semi finished road
  7. 7. Lean Startup means to start with a green field first
  8. 8. Then to see where people walk and paths are forming
  9. 9. Identify obstacles and remove them
  10. 10. Finally, pave the paths step by step
  11. 11. Until you have a proper road
  12. 12. Goals of Lean Startup • Open your gates (go live) as early as possible • The product that you offer when going live should be the Minimum Viable Product (MVP) • Not to mix with minimum product! • Then learn and improve your product
  13. 13. MVP Learn Adapt
  14. 14. What Lean Startups
 usually do • Product Vision • MVP Development • Go Live • Learn and Adapt
  15. 15. … and usually don’t do • Product Vision • Validate product vision with user research • Get more insights from target groups • Try different concepts for the MVP • MVP Development • Go Live • Learn and Adapt
  16. 16. Your Project never starts with a green field
  17. 17. A Mud Hole is not a good MVP • There has to be one strong reason to walk your field: • it’s more comfortable to walk (better usability) • it’s a shortcut / saves time (save money) • there is a nice viewpoint with a great sight (wow)
  18. 18. Write down your product vision as a team exercise
  19. 19. Not only observe your field but have a look beyond
  20. 20. Have in mind that people can do lots of things while walking
  21. 21. Path is customer journey
  22. 22. Path is customer journey Divide path into parts that can be tested in isolation
  23. 23. If the path is muddy in the beginning, nobody will see how great it is at the end
  24. 24. Conclusion • Validate your product vision through user research • Have a strong reason to use your MVP • Understand the usage context • Prototype and test the most critical part of the customer journey first • Improve the start of the customer journey first
  25. 25. Thank you! Volker Gersabeck @thinkingUX User Experience, Product Strategy, Startups I’m looking for 
 new projects!

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