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Issue Management in an Age of Social Media

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This presentation was given by Paul Almond, Head of Digital Communications, at the PR Week Forum, 12 July, 2011. It covers issue management in an age of social media with the first half looking at the bigger picture and the second half looking at some specific issues which we have faced at the BBC.

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Issue Management in an Age of Social Media

  1. Paul Almond Head of Digital Communications ISSUE MANAGEMENT IN AN AGE OF SOCIAL MEDIA
  2. CHANGING THE WAY WE LIVE
  3. CHANGING OUR WORLD
  4. CHANGING THE NATURE OF COMMUNICATION
  5. ONLINE COMMUNITIES AND INFLUENCERS
  6. WHAT IT MEANS FOR THE BBC
  7. But what does this mean for the BBC? THE BBC ACROSS SOCIAL MEDIA
  8. ACCOUNTABILITY BLOGS • <ul><ul><li>• </li></ul></ul>TV Sport Editors Radio The Editors BBC Internet ABOUT THE BBC
  9. BLOG NETWORK
  10. OPPORTUNITIES TO ENGAGE <ul><li>Build stronger relationships </li></ul><ul><li>Tell better stories </li></ul><ul><li>Drive reach </li></ul><ul><li>Increase openness </li></ul>
  11. SOCIAL MEDIA IN CAMPAIGNS
  12. SOCIAL MEDIA IN CAMPAIGNS
  13. SOCIAL MEDIA CHALLENGES
  14. t t t WHEN ISSUES ARISE
  15. ACKNOWLEDGE QUICKLY
  16. ENGAGE INFLUENCERS WITH UPDATES
  17. PLAN & CO-ORDINATE ONLINE COMMUNICATIONS
  18. LOOK TO TURN ISSUES ..
  19. .. INTO OPPORTUNITIES
  20. Look to turn issues into opportunities Plan, co-ordinate and centralise online communications Acknowledge issues quickly and engage influencers with updates SUMMARY
  21. Paul Almond Head of Digital Communications @PabloAlmondo ISSUE MANAGEMENT IN AN AGE OF SOCIAL MEDIA

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