Introductory A2 media presentation

1. A2 - G324: Advanced Portfolio in Media
RE-INTRODUCTION

2. Preparing Minds
 What three things do I want to achieve this
year NOT including grades?

3. Learning Intentions
 I will review the requirements of A2 Media
 I will review the progress I have made so far
 I will create an action plan for coming term

4. Success Criteria
 I will be clear about what is required of me
 I will understand how to meet those
requirements
 I will complete an appropriate action plan

5. What does A2 Media Involve?
 G324: Advanced Portfolio in Media - EAR
 G325: Critical Perspectives in Media – EAR/KNG

6. G324
 Coursework unit
 Media portfolio combining two or more media
 Detailed research, planning and evaluation in
electronic format using a range of presentation
techniques.
 Development of skills from Foundation Portfolio

7. G325
 Written exam
 Theoretical Evaluation of Production and study of
Contemporary Media Issues.
 Section A
 Describe and evaluate skills development in production
work
 Select one production to evaluate in relation to a media
concept.
 Section B
 Choose one topic
 Demonstrate understanding of contemporary issue
through range of texts, institutions, audiences and
debates.

8. Purpose of unit
 Assesses:
 ability to plan and construct media products using
appropriate technical and creative skills
(AO3) – 60 marks
 application of knowledge and understanding in
evaluating own work, showing how meanings and
responses are created (AO2) – 20 marks
 ability to undertake, apply and present appropriate
research
(AO4) – 20 marks

9. Requirements
 engage with contemporary media technologies
 develop own skills in these technologies
 develop presentation skills required for higher
study and workplace.

10. Outcomes
 Response to brief leading to:
 media portfolio, comprising main and ancillary texts
 electronic presentation of research, planning and
evaluation

11. A2 Media Portfolio
 Combination of the following:
 Video
 Print
 Main task - video (allow skills development)
 Ancillary tasks ensure opportunity to explore
different medium

12. Brief – Music Package
 Promotion package for release of an album,
to include music promo video, together with:
 a cover as part of a digipak (CD/DVD package)
 a magazine advertisement for the digipak
 You can use a © track but…
 Permission must be sought from the artist for use
of the audio track

13. A2 Evaluation
 Evaluate work electronically
 Guided by key questions
 May be done collectively for a group production or individually
 Suitable formats for evaluation are:
 A podcast
 DVD extras
 A blog
 A PowerPoint
 Not simply a written essay
 Potential of format chosen should be exploited through use
of images, audio, video and links to online resources.
 May be supported by other forms such as audio or
videotaped presentations.

14. Links with the Exam
 No formal individual essay component
 In final exam, write about work undertaken
from this unit and from AS unit
 Undertake some form of written reflection as
practice for the exam

15. Exam Section A
 Theoretical Evaluation of Production
 Two compulsory questions:
 1 requires you to describe and evaluate skills
development over the course of production work,
from Foundation Portfolio to Advanced Portfolio
 2 asks you to identify one production and
evaluate it in relation to one theoretical concept

16. General Guidance
 Prepare for exam alongside production work
 Question 1(a) directly requests evaluation of how
media production skills have developed from AS to A2
 Regularly ‘audit’ skills development
 Question for 1(b) different in focus each year
 Draws from a list of possible concepts
 Either:
 prepare to answer on more than one production (so you
can choose production in response to specific demands
of question)
 prepare evaluation of one production which covers all of
the possible concepts
 Consider both during planning, development and
evaluation stages

17. Question 1a
 Describe and evaluate skills development over course of
production work, from Foundation to Advanced Portfolio.
 Focus on skills development
 Adapt this to one or two specific production practices:
 Digital Technology
 Creativity
 Research and planning
 Post-production
 Using conventions from real media texts
 Questions posed using one or two of these categories
 Where relevant work produced outside the course, free to
additionally refer to this experience

18. Question 1b
 Select one production and evaluate in
relation to one media concept:
 Genre
 Narrative
 Representation
 Audience
 Media language

19. AO4 Evaluation – Questions
 Presented via commentary, PowerPoint and
supporting notes:
 How do products use, develop or challenge forms
and conventions of real media products?
 How effective is the combination of main product
and ancillary texts?
 What have you learned from audience feedback?
 How did you use new media technologies in the
construction and research, planning and evaluation
stages?

20. Timescale: July-December
Already completed
 July
 Choose brief
 Discuss with EAR
 August
 Planning/ research - collate and prepare AO2 package
To be completed
 September
 Pitch/ Brand development/ Pre-production planning
 Notes linked to Exam Section A/ Section B
 October-December
 Shoot and editing – completion of primary product and materials
for ancillary products
 Notes linked to Exam Section A/ Section B

21. Timescale: January-April
 January-February
 Complete ancillary products
 Notes linked to exam
 March
 Complete evaluation package
 April
 Collate notes and prepare for exam
 May
 Final revision for exam

22. September/ October
 w/b 8th Sep – review research/ prepare pitch
 w/b 15th Sep – pitches/ branding
 Brand/ design concept locked and reviewed
 w/b 22nd Sep – planning
 Initial ideas in place/ audience comments
 w/b 29th Sep – planning
 Scripts/ storyboards in place/ locations scouted
 Risk assessments completed
 w/b 6th Oct – planning
 Call sheets/ production schedule completed
 Test footage logged/ initial feedback
 w/b 13th Oct – planning
 Review – links to research/ exam/ previous work
 w/b 20th Oct - contingency

23. http://ocrmediastudies.weebly.com/index.html
OFFICAL BLOG

24. Task
 Blog entry
 What is your action plan for the next half term?
 Review of progress so far
 Week by week breakdown
 Links to exam requirements
 Links to previous work
 In own time
 Review some of the exemplar blogs I directed you
to at the end of last term

25. A2 - G324: Advanced Portfolio in Media

26. Learning Intentions
 Review concepts for your marketing campaign
 Video
 Digipack/ Poster
 Advert/ Cover
 Prepare materials for a formal pitch on Monday
 Campaign concept
 Outline of content
 Justification based on research
 Primary
 Secondary

27. Pitching your campaign
 What will it include?
 Concept:
 Video – narrative/ content
 Print products – content/ links to video
 How does content link to:
 Genre?
 Audience?
 Research
 What implications are there with regard to
 Representation?
 Institutions?
 What will it be?
 Why will it work?

28. Outcome
 15 minute slot next Monday
 5 minutes to present
 10 minutes questions
 Videoed for blog