Research and Planning Level 4 16–20 marks Planning and research evidence will be complete and detailed; There is excellent research into similar products and a potential target audience; There is excellent organisation of actors, locations, costumes or props; There is excellent work on shotlists, layouts, drafting, scripting or storyboarding; There is an excellent level of care in the presentation of the research and planning; Time management is excellent.
Construction Level 4 48–60 marks There is evidence of excellence in the creative use of most of the following technical skills: material appropriate for the target audience and task; using titles appropriately according to institutional conventions; using sound with images and editing appropriately for the task set; shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene; using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.
EvaluationThe questions that must be addressed in the evaluation are: In what ways does your media product use, develop or challenge forms and conventions of real media products? How does your media product represent particular social groups? What kind of media institution might distribute your media product and why? Who would be the audience for your media product? How did you attract/address your audience? What have you learnt about technologies from the process of constructing this product? Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Evaluation Marking CriteriaLevel 4 16–20 marks Excellent skill in the use of appropriate digital technology or ICT in the evaluation. Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. Excellent ability to refer to the choices made and outcomes. Excellent understanding of their development from preliminary to full task. Excellent ability to communicate.
Remember You are on a creative journey Thorough research and planning is key Document everything, and I mean EVERYTHING! Continually think about the marking criteria Communicate with each other effectively Manage your time
Film Brief One A ‘relationship’ comedy/drama made by an independent production company, aimed at young adults.