13 Media evaluation

1. Q1:
In what ways does your media product use,
develop or challenge forms and conventions
of real media products?
Level 3: Give least at 2 ways you USED conventions?
Level 4: How did you DEVELOP conventions?
Critical Evaluation (20 Marks)
Objectives:
To understand how to address this question to achieve a LEVEL 3
and LEVEL 4 mark
Make progress by planning your response and peer assessing
To consider past examples and consider ways new technologies
can be used to present this question to moderators.

2. • The four questions that must be addressed in the
evaluation are:
• In what ways does your media product use, develop or
challenge forms and conventions of real
media products?
• How effective is the combination of your main product
and ancillary texts?
• What have you learned from your audience feedback?
• How did you use media technologies in the
construction and research, planning and evaluation
stages?

3. Watch/Read the example you have
been given
• 1) What LEVEL would you give this?
• 2) Do you think they have used technology
effectively?
• 3)Which is the strongest and why?

4. Examples
http://sgpollock.blogspot.co.uk/
http://blogs.grammar.sch.gg/gabriellesmith/
http://queenie9.wix.com/zaynahdeecassi#!__questi
on-1
http://amberevaluationquestions.blogspot.co.uk/

5. Level 3 Level 4
There is proficient/excellent skill in the use of digital
technology or ICT in the evaluation.
There is proficient/excellent understanding of the forms and
conventions used in the productions.
There is proficient/excellent understanding of the role and use
of new media in various stages of the production.
There is proficient/excellent understanding of the
combination of main product and ancillary texts.
There is proficient/excellent understanding of the significance
of audience feedback.
There is proficient/excellent of form in which to present the
evaluation.
There is proficient ability to communicate.

6. Planning your response:
Following either the level 3 or 4 criteria PLAN your
answer for Q1 in your books.
Explain below HOW you will present your work to
the moderator?
PEER ASSESS:
If you want your work DRAFT marked it needs to be
handed in by FRIDAY

7. Question 2:
How effective is the combination of your main
product and ancillary texts?

8. What have you learnt from your audience
feedback?

9. How did you use new media technologies in
the construction and research, planning and
evaluation stages?

10. AUDIENCE/PEER
FEEDBACK
Do we care?
Are we too nice?
How do we record
and reflect on it?
HOW do we use it?
What have you learnt
from your audience feedback?

11. GIVING LEVEL 4 FEEDBACK
‘Being a Critical Friend’
Lesson Aims:
To understand the importance of audience feedback during
production and the IMPACT of this on your work.
Level 3:
Give specific and detailed feedback from a MODERATORS
perspective
Give feedback from an AUDIENCE perspective
Level 4:
Offer suggestions for improvements-solutions to problems from a
TEACHER/MENTOR perspective
* Conrad will give us feedback from an INDUSTRY/CILENT
perspective.

12. The Moderator Perspective
Level 4 Criteria Met? Comments Level
Excellent creative use of camera shots,
angles, movement and framing/ Close
attention to framing and a wide variety of
shot types.
Excellent and creative use of editing so
that meaning is clear. and use of post
production techniques. Excellent use of
transitions and titles.
Close attention to mise en scene. Excellent
creative use of locations, props, costume
and use of lighting.
Editing that is relevant to the genre and
cuts to the beat, tempo of the song.
Perfect lip-syncing
Level 2- Basic
Level 3- Good
Level 4- Excellent and Creative

13. The AUDIENCE Perspective
Comments
What genre is this video and what
conventions have they used?
How does this compare to other REAL
videos in the genre?
Did it hold your attention for the whole
song? If not why.
What is it about? What happens in the
video?
In 5 words describe the star persona of
this band/artist?
What is most memorable part of the
video?

14. The MENTOR Perspective
Comments
How does this compare to the ideas
they outlined in their pitch?
Which conventions of the genre do
they use effectively?
What are the weakest parts of the
work? How could these be improved?
What Minor suggestion do you have
for improving this work?

15. Using your ‘Perspective’ use the coloured post its to
give feedback on the digipaks and posters on the
board

16. In Groups
HOW WILL YOU USE the feedback form the
audience?
At what points did you get audience feedback
How will you present this feedback?