Evaluation for A2 Media

1. • It is important to note that the evaluation
element is worth 20 marks, which is a fifth of
the marks for coursework overall, so it is
important that you take it seriously and do it
well.
• Experiment with digital forms

2. • 1. In what ways does your media product use, develop or
challenge forms and conventions of real media products ?
2. How effective is the combination of your main product
and ancillary texts?
3. What have you learned from your audience feedback?
4.How did you use new media technologies in the
construction and research, planning and evaluation stages?

3. • 1 - Relationship between the lyrics and the visuals.
2 - Relationship between the music and the visuals.
3 - Music videos have genre characteristics
• 4 - Often due to the demands of the record label, artists videos will include many close ups of the
artist and will often develop motifs that recur across multiple videos
5 - Emphasis on 'looking'
6 - Intertexual references.
How do your print projects meet conventions?

4. Question One (using video)
• http://www.youtube.com/watch?v=u6CDFgyq-Sk
• http://prezi.com/jz5s02mb5a5s/music-video-
theory-andrew-goodwin/
• http://www.thesplitconcept.blogspot.co.uk/2015
/01/evaluation-question-1-in-whats-ways.html

5. Question Two How effective is the
combination of your main product and
ancillary texts?
• http://prezi.com/9krbnr7lxedd/evaluation-
question-2/
• http://andydennis10a2.wordpress.com/2012/
04/30/evaluation-question-2/

6. Question 3 – what have you learned
from your audience feedback?
Part One: Facebook/ youtube comments with analysis
Part Two: Questionnaire and data collation/ analysis
http://latymermusicvideo2011group6.blogspot.co.uk/2011/12/audience-
feedback-survey.html
Part Three: Video feedback on printwork
http://www.youtube.com/watch?v=H4Sdj0BmawQ
Part Four: Youtube tag tool to show what you learnt and how you targeted
your audience (must say what you changed from rough cut and why?)
http://www.thesplitconcept.blogspot.co.uk/2015/01/evaluation-question-3-
what-have-you.html
http://www.thesplitconcept.blogspot.co.uk/2015/01/evaluation-question-3-
what-have-you_12.html
http://www.youtube.com/watch?v=sXaigJSM7Oc&feature=player_embedded

7. • http://charlottehmedia.blogspot.co.uk/2012/
03/feedback-from-media-products.html

8. Question 4: How did you use new
media technologies in the construction
and research, planning and evaluation
stages?
• http://latymermedia2010mvcharley.blogspot.
co.uk/2011/12/evaluation-question-four-how-
did-you.html
• http://www.thesplitconcept.blogspot.co.uk/2
015/01/evaluation-question-4-how-did-you-
use.html