This document outlines a student technology project to design and produce customized rucksacks and bags. The project will involve buying plain bags and rucksacks locally and customizing them through spraying patterns or sewing personal designs. Students will volunteer to help with production at the school. Target customers include other students looking for fashionable bags to express individuality as well as companies seeking promotional products. Products will initially be sold at school events with the possibility of later setting up an online shop. A cost analysis shows projected costs of bags and the minimum sales needed to break even. A SWOT analysis will help evaluate strengths, weaknesses, opportunities and threats.
4. • The main idea is to design rucksacks and bags as
the costumers likes.
•
• If the costumer has his/her own favourite cloth or an
old t-shirt we can also sew his/her own personal
bag-pack or bag of it.
•
• It's cheaper to take one of our ready designed
templates which you can see below:
THE MAIN IDEATHE MAIN IDEA
5. APPROACHAPPROACH
• If the costumer decides to design a
product he can make his own
design or he can choose one of our
designs
•
• It's a good present as you can design
it with your own names/ pictures/
slogan.
•
• All students are potential costumers
as these bags are very trendy
•
• The costs per bag is moderate,
between 8 and 17 Euros and
depends on costumers demands
7. PRODUCTIONPRODUCTION
• We want to buy the plain bags and rucksacks
locally as we don‘t want them to be produced
under bad working conditions.
•
• We will use the regular textile spray and we will
also need some patterns for spraying the bags.
8. LocationLocation
We will create an activity group at school with
volunteers to help us with our project.
This is good because we have employees who
support us with our idea.
More over the school provides us the production
facilities.
10. TARGET GROUPTARGET GROUP
• All students especially those who are interested in
fashion are potential costumers.
•
• A lso those who want to show individuality and
don't want to dress like all the others do.
•
• Maybe companies are interested, too as they can
print their logo or slogan and use it as give away
for their costumers.
12. THE MARKETING IDEATHE MARKETING IDEA
Our marketing idea is to use our social networks for the
promotion of our products.
e.g. :
•Promoting via facebook/twitter/instagram
•Promoting at school/sport events
•Put up posters in schools
.
13. SALESSALES
First we start to sell our products in
school. (e.g. school-events/bazaars)
Later on we can think about building
an online shop in order to reach a
bigger audience.
17. Strengths Weaknesses
Opportunities Threats
• No experiences in
painting and
designing
SWOT-analysisSWOT-analysis
• Fashionable
• No rent must be paid
• Little investment
needed
• Huge buyer base
• …
• Production capabilities
• …
