2. Personal development rationale
• My
aim
and
objectives
for
this
project
are
that
I
want
to
create
an
exclusive
swimwear/holiday
collection
aimed
at
students
within
all
Zara
stores.
Although
they
already
have
a
small
swimwear
collection
I
feel
like
it
is
very
limited
and
I
think
there
is
a
real
gap
in
the
market
for
my
idea
to
work.
• I
have
chosen
to
target
students
for
my
range
because
I
think
there
is
a
real
opportunity
for
Zara
to
appeal
to
a
mass
market
of
students
by
providing
them
with
good
quality
products
at
a
reasonable
and
affordable
price.
• From
my
own
personal
experience
when
shopping
at
Zara
I
have
always
found
that
their
holiday
range
is
limited
especially
in
swimwear,
therefore
I
want
students
to
be
able
to
relate
to
my
holiday
range
and
to
buy
products
within
the
collection.
• I
plan
on
progressing
my
personal
and
professional
development
aspirations
by
conducting
a
large
amount
of
primary
and
secondary
research
so
that
I
gather
a
deep
understanding
of
the
range
I
want
to
build.
4. Consultations
• To
help
validate
my
project
and
uphold
industry
standards.
I
plan
on
consulting
my
colleagues
in
work
for
help
and
advice
to
develop
my
project
further
as
they
are
of
similar
age
to
my
targeted
market
for
my
range
which
will
be
benePicial
as
they
can
relate
to
the
product.
• I
will
ask
for
feedback
from
family
and
friends.
• I
will
ask
for
advice
from
people
that
I
know
who
currently
work
in
the
retail
industry
and
could
potentially
give
me
some
helpful
guidance
on
my
project.
5. Skills
Skills
to
improve
on:
• Photoshop
• Creating
mood
boards/ranges
in
a
professional
way
• Excel-‐
spreadsheets/WISSI
Skills
to
utilize:
• WGSN
• MAC
(
Word,
Excel,
PowerPoint
etc.)
• Trend
research
7. Days
Action
Info
Monday
11th
of
May
Complete
project
plan
Completed
Tuesday
12th
of
May
SWOT
analysis,
brand
research,
customer
proPile,
rationale
Completed
Wednesday
13th
of
May
Comparative
shop
Finish
Monday
18th
of
May
Directional
shop
Finish
Tuesday
19th
of
May
Trend
research
Completed
Wednesday
20th
of
May
Trend
research
Completed
May
Half
term
Finish
any
outstanding
work
that
should
already
be
completed
Completed
Monday
1st
of
June
Make
a
start
on
mood
boards
Finish
Tuesday
2nd
of
June
Finish
mood
boards
Completed
Wednesday
3rd
of
June
Start
range
plan
Finish
Monday
8th
of
June
Finish
range
plan
Finish
Tuesday
9th
of
June
Written
range
plan
Complete
next
week
Wednesday
10th
of
June
Financial
spreadsheet
-‐
Monday
15th
of
June
WISSI
-‐
Tuesday
16th
of
June
DEADLINE
-‐
Action Plan
8. Project Rationale
• I
have
chosen
to
create
this
range
because
I
really
feel
that
I
can
relate
to
it
in
terms
of
target
market
and
demographic.
• I
also
wanted
to
create
a
suitable
range
for
the
young
fashion
customers
that
is
strong
and
unique,
but
also
to
try
something
different
that
Zara
don’t
already
do/specialise
in.
• The
reason
I’ve
chosen
to
create
a
swimwear/holiday
collection
is
because
I
want
to
excite
students
who
may
be
going
away
on
holiday
this
year
to
places
like
Ibiza.
I
want
to
be
able
to
provide
them
with
outPit
options
to
wear
during
their
holiday
and
to
prevent
them
from
getting
stressed
about
buying
holiday
clothes.
• I
intend
to
create
a
practical
yet
fashionable
range
for
my
target
market.
• This
project
will
aid
my
personal
development
by
strengthening
the
skills
that
I
have
learnt
over
the
duration
of
the
course.
9. Identification of potential risks and contingencies
• I
will
have
to
create
my
mood
boards
and
range
plans
throughout
college
hours
due
to
not
having
Photoshop
at
home.
Therefore
I
will
have
to
utilise
my
time
in
college
to
get
these
completed
to
avoid
falling
behind.
• When
researching
trends
I
will
use
the
website
WGSN,
however
this
is
only
accessible
when
using
college
computers.
Therefore
I
will
have
to
complete
the
trend
research
during
college
hours.
• Could
lose
work
due
to
saving
issues,
to
avoid
this
I
will
save
all
my
work
onto
a
USB
stick
to
ensure
that
all
my
work
is
saved
safely.
10. Industry collaborations
During
my
two
week
work
placement
I
got
given
numerous
tasks
to
do
however
the
tasks
that
I
completed
which
will
help
me
to
complete
my
FMP
were;
Critical
path
and
comparative
shop.
I
was
asked
to
Pill
in
sections
to
update
the
critical
path
so
that
it
was
easy
to
see
where
the
suppliers
were
up
to
and
if
the
lead
times
were
accurate.
This
will
help
me
when
it
comes
to
creating
my
own
critical
path
for
this
project
as
I
have
had
the
opportunity
to
look
and
to
use
a
critical
path
that
is
existent.
I
Created
a
comparative
shop
for
Biba
which
is
a
designer
brand
that
House
of
Fraser
stock,
I
had
to
visit
Selfridges
to
look
at
Biba’s
competitors
such
as
Ted
Baker,
Karen
Millen,
Zara
and
French
Connection.
I
then
had
to
take
photos
of
garments
that
I
thought
would
suit
Biba’s
range
and
target
market.
With
the
images
that
I
had
taken
on
the
comp
shop
I
uploaded
them
and
created
a
comp
shop
on
PowerPoint
which
enabled
Biba
to
see
new
products
that
their
competitors
had
recently
released.
I
found
this
task
really
benePicial
because
I
had
the
opportunity
to
use
the
knowledge
that
I
have
learnt
over
the
duration
of
the
year
and
got
to
put
it
to
use
when
completing
this
task.
11. Rationale
I
decided
to
choose
Zara
as
my
chosen
store
for
my
FMP
because
I
realised
that
there
was
a
niche
in
the
market
for
my
idea
to
become
successful.
I
also
really
enjoy
purchasing
products
from
Zara
as
I
am
an
avid
shopper
and
love
the
products
they
sell.
I
chose
to
do
a
swimwear/holiday
collection
as
I
am
going
away
to
Ibiza
in
the
summer
and
have
really
struggled
to
Pind
a
retailer
that
has
a
strong
enough
holiday
collection
to
satisfy
my
needs
and
wants.
Consequently
I
found
that
if
I
release
a
unique
swimwear/holiday
collection
into
Zara’s
stores
it’s
likely
to
succeed
due
to
competitors
also
providing
a
limited
selection
of
swimwear.
I
want
to
provide
my
target
market
with
a
selection
of
key
items
that
will
excite
them
for
their
holidays
next
summer
and
will
encourage
them
to
become
a
passionate
shopper
for
Zara.
I
have
chosen
to
target
students
for
my
range
as
I
think
there
is
a
real
opportunity
for
Zara
to
appeal
to
a
mass
market
of
students
by
providing
them
with
good
quality
products
at
affordable
and
reasonable
prices.
I
have
done
some
primary
and
secondary
research
such
as
comp/directional
shops
to
identify
what
the
other
competitors
are
selling
and
the
prices
that
consumers
are
willing
to
pay.
I
have
also
researched
the
latest
trends
and
what’s
going
to
be
in
next
season.
I
looked
at
two
different
catwalk
trends,
which
were
held
in
Sydney
and
Sao
Paulo.
Both
of
which
identiPied
key
trends
for
the
forth-‐coming
season
such
as
1990’s
Colour
Block,
Sports
Goth,
Creative
Cutaway,
Modern
Aztec
and
many
more.
I
chose
to
look
at
two
key
trends;
Soft
Pop
and
Eco
active,
which
gave
me
an
insight
into
key
shapes
and
colours
and
allowed
me
to
identify
what
I
want
in
my
range.
It
also
enabled
me
to
see
key
items
that
I
should
incorporate
into
my
S/S
16
range.
I
chose
these
two
trends
because
I
thought
they
suited
my
demographic
correctly
and
Pitted
in
with
my
target
market.
