This document discusses promoting a company that sells hammocks. It outlines the benefits of hammocks for relaxation and spending time with friends. The promotion strategy targets both B2B customers like offices and couples aged 28 with average incomes. Promotional channels include exhibitions, sponsorships, events, social media groups, commercial websites, magazines, and trade missions to expand internationally and build the brand.

1. PR-company
for hammocks

2. Why ?
In today's world we are all in rush. That’s why it is very important
to give yourself some private time and have a rest.
Hammocks are exactly what you need.
You can relax wherever you need or have fun time with your
friends.

3. 3
Benefits

4. 4

5. THE
CONCEPT
natural
exclu
sive
diversedurable
🔨
Proposition

6. Main goals:
 brand development
 expansion of geography of deliveries
 attracting attention to the company

7. TARGET
B2B: design of the office, corporate gift
B2C: man of 28 years with an average income;
young and progressive couples
B2B
B2C

8. SEO-optimization
The main
instrument SMM

9. Internal
channels
of
promotion
Exhibitions Sponsorship Bars
Design
studios
Events - city
fairs, parties
Groups in
social
networks

10. International
channels of
promotion
Exhibitions Commercial
internet sites
Furniture and
design magazines
Design
studios
Trade
mission
Groups in social
networks

11. Thanks for attention